Motors.co.uk has seen a surge in its online search visibility after becoming a top beneficiary of a core Google algorithm update at the start of August 2018.
The car search website has hit a lifetime high in visibility rankings and been propelled above its rivals in Google search results pages for many key car related terms. This has subsequently led to its organic visits increasing by 30% year-on-year so far this month.
Motors.co.uk has also seen an increase in consumers engaging with its dealers’ listings in August 2018, with a 54% year-on-year rise in views of vehicle detail pages.
Analysis from visibility experts Sistrix* found Motors.co.uk received the second greatest increase (24%) in online visibility across all UK websites between August 3rd and August 6th.
Google has become sophisticated at interpreting consumer behaviour and the spike in Motors.co.uk visibility follows extensive development over a sustained period to enhance the user experience on its website for in-market buyers on both mobile and desktop devices.
Motors.co.uk is now urging UK dealers to examine their own websites so they can also benefit from Google’s algorithm update. By adapting the user experience to match consumer needs – such as improving page speeds and offering meaningful automotive content – they can boost the online visibility of their dealerships.
Motors.co.uk Head of Digital Marketing Shane Horsfall said: “The boost in visibility we have seen recently is a result of the significant investment that we have directed into our website over the past two years.
“Since rebuilding the site in 2016, we have continued to make improvements to the site infrastructure and technology enhancing page speeds and the experience for user journey – particularly for mobile users. These developments have transformed it into one of the fastest car search platforms available – helping our dealers connect with on-the-go in-market buyers.
“Dealers can learn from our experience by thinking hard about how the user journey on their website works for consumers. Make sure it is quick, up-to-date and easy to use with the most meaningful content clearly set out.
“It is essential to deliver a rich experience across mobile, tablet and desktop. Google’s algorithm cleverly identifies consumer frustrations, and a lack of investment in modern technologies, security standards and relevant content can affect website rankings.”