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European car searches rise as Sterling falls, says Motors.co.uk

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11 16, 2016 | Posted in Uncategorized | 0 comments

  • Car searches from Europe for UK cars on the rise as the pound weakens
  • Whilst visits from UK buyers are up 18% YOY, Motors.co.uk has also seen a significant rise in visits from other European countries with right hand drive cars
  • Website visits up 151 per cent from the Republic of Ireland
Savvy European car buyers are taking advantage of the weakening pound by purchasing cars advertised in the UK, according to new figures from Motors.co.uk. The car search website has seen a significant rise in traffic from European countries who drive on the right hand side of the road since the value of the Pound started falling With the Pound falling as low as £1.09* against the Euro in October, brands across the UK retail industry are bracing themselves for a surge in European customers, and Motors.co.uk has found car search sites to be no exception. Whilst the vast majority of visitors to Motors.co.uk are UK car buyers -  and UK visits have risen year-on-year by 18 per cent - October 2016 has also seen an increase of 151 per cent in visits from the Republic of Ireland compared to the same month in 2015**. This matches a wider retail trend as Irish consumers have been visiting Northern Ireland to save money, with a Newry shopping centre reportedly seeing a 62 per cent jump in customers from across the border***. Additionally, visits to Motors.co.uk from car buyers living in Cyprus rose by 117 per cent and 43 per cent from Malta in October 2016 when compared to the same month last year. Dermot Kelleher, Director of Marketing & Business Intelligence, at Motors.co.uk, said “The impact of the falling pound has already been observed in other industries, such as consumer electronics, with premium tablets effectively costing up to £80 (€90) less one side of the Irish border than the other and it stands to reason that the savings on even more expensive goods such as cars could be even greater – encouraging more European consumers to spend in the UK.” He added: “Although not our core audience, it is clear from our data that there is an increased dealer opportunity within other right-hand drive European markets.”  

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Motors.co.uk launches free new mobile friendly stock upload tool

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11 01, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk has created a mobile-first version of its AutoEdit platform called “AutoEdit GO”.  The platform has been built to enable dealers to manage stock seamlessly from mobile and tablet devices as well as desktop.  As part of the update, functionality has been added to recognise a car licence plate from a photograph and automatically checks the vehicle’s history when it is added to a dealer’s listings. This free upgrade for current Motors.co.uk AutoEdit customers has been designed to save dealers time so they can quickly upload both photographs and key vehicle information either on their forecourt or in the office. The latest technology is applied to the photo editing tool within AutoEdit GO, which allows users to quickly crop and rotate images they have uploaded. The improved AutoEdit GO, which is available to dealers now, is a web based tool that responds to any mobile, tablet and desktop browsers, allowing dealers to update their listings on-the-go from any device. AutoEdit GO customers will also always receive the latest software and application updates free of charge. AutoEdit GO customers that have a CAP Licence with Motors.co.uk will also benefit from CAP library image and the ability to enhance vehicle descriptions with pre-populated information to save even more time. Phill Jones, managing director of Motors.co.uk, said: “Our day-to-day conversations with dealers reveals how important the smartphone has become to running their business.  This new platform unlocks further functionality so that they can easily manage their stock from any location and any device.  This investment is a further sign of our passion to deliver smart tools that will help dealers. “We understand that dealers would like a simple and fast way to upload new stock, and thanks to AutoEdit GO, we have streamlined this process. Now dealers can take photographs on their latest vehicles and register them to their listings faster than ever before, saving them time and money. We will continue to collaborate with our dealers to make sure we develop solutions that help improve their efficiency.”

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Majority of consumers want to change car brand, says Motors.co.uk

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10 24, 2016 | Posted in Uncategorized | 0 comments

New figures from Motors.co.uk suggest that the majority of consumers consider changing the brand of car they currently drive when purchasing a new vehicle. Data from January to September 2016 shows that 74 per cent of visitors to the car search website looked for a different brand when trying to part-exchange or sell their current car. By analysing car valuation requests and part-exchange enquiries made by visitors using the What’s Mine Worth tool after they had viewed a car on sale, Motors.co.uk also found out which brands, makes and models commanded the most loyalty. It was revealed that Audi owners were the most loyal, with more than 50 per cent viewing another car from the Ingolstadt manufacturer before enquiring about part-exchanging their current car. The second most loyal group were Ford owners, with more than 45 per cent considering sticking with the blue oval brand, while 10 per cent of them considered either a BMW or a Vauxhall. brands table Drivers most likely to consider other brands were owners of Peugeot, Renault and Toyota models, with 69 per cent, 74 per cent and 68 per cent viewing a model from another brand, respectively, when trying to part-exchange or sell their current car. While Mercedes-Benz owners were some of the most loyal (almost 45 per cent considered another one), 20 per cent searched for a BMW before looking to part-exchange or sell their current car. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “These results show that consumers have a wide consideration set when looking for their next new car and are prepared to shop around and take the time to research different brands, rather than just stick to what they are used to. "At Motors.co.uk we have built tools like Smart Search that help buyers find cars that match their requirements by the things like budget, running costs and extras. It’s also why we have search functionality that allows buyers to select multiple makes and models within the same search query so they can compare vehicles they are considering side by side and make the most informed decision possible.”  

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Motors.co.uk partners with government backed scheme to offer new parents advice

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10 20, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk has partnered with a government backed scheme to offer essential advice to new parents. The car search platform has teamed up with the Department for Transport and the Department for Education to contribute to Your Parent Guide – a handbook distributed to all parents registering the birth of a new child, advising them on all aspects of childcare during the early months and years. Your Parent Guide offers parents positive and practical advice on a host of topics, ranging from, from feeding and health, up to preparing them for when their child goes to school. In the same spirit, Motors.co.uk has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers. This partnership is indicative of the Motors.co.uk mission to help buyers buy the right car for them and its contribution sits alongside other contributors to the guide, which include The Money Advice Service, Start 4 Life and the government’s road safety initiative Think! Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent. “We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.” He added: “At Motors.co.uk we are committed to helping families find the right car to suit their lifestyle. Whether you are raising children in a city or in the country, we believe any parent will be able to find the car they need to make driving both enjoyable and safe for their family. “We know that key life stages changes – such as moving house, changing job, finding a new partner and, of course, having children – are key drivers of buying and selling cars. With this partnership with Your Parent Guide we’re able to put our brand in front of this highly engaged audience, building awareness and visits for Motors.co.uk and response and sales for our advertising dealers.” *Office of National Statistics, National Records of Scotland, The Northern Ireland Research and Statistics Agency - October 2016

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Young men three times more likely to get distracted behind the wheel

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09 29, 2016 | Posted in Uncategorized | 0 comments

  • Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
  • 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
  • Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers
Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel, according to research by Motors.co.uk. Teenagers and young men are 82 per cent more likely to answer a telephone call while driving compared to the average driver. These are the findings of a new distracted driving challenge, designed by Motors.co.uk, testing the reaction times of the British public and their propensity to be distracted by an incoming call. The multi-device driving experience called Time to Stop, takes users on a virtual car journey and examines their concentration by presenting them with an incoming mobile phone call as they drive. Time to Stop has discovered that one in five people would pick up a call while driving, with 17 to 25-year-old male drivers 82 per cent more likely to answer the call compared other drivers. Overall, the test found that men were 24 per cent more likely to answer the call compared to women. The test also found that older people and women do not get as easily distracted as their younger male counterparts and while men aged between 17 and 25 were the most irresponsible, men aged between 26 and 36 were still 75 per cent more likely to get distracted and answer the call compared to other drivers. Everyone who took the test aged between 17 and 25, including young women, were 65 per cent more likely to answer the call than average drivers. The test has been released alongside a petition to the UK government for a major new national safety campaign. Motors.co.uk is aiming to gather 10,000 signatures, which would see the issue raised in parliament. Phill Jones, Managing Director of Motors.co.uk, said: “Our Time to Stop driving simulation has shown drivers are more likely to get distracted than previously thought. It is paramount that drivers remain as undistracted as possible on the road, for their own and others’ safety. We believe a national safety campaign should be created that clearly and memorably restates the law, highlighting the dangers and impact of using a handheld device when driving. “The last campaign of this type was released in 2012, and it focused primarily on cutting down on making and taking calls behind the wheel. In the intervening four years, not only has the number of phones in use increased dramatically but so has the range of functionality on these devices, increasing their role in our everyday lives – and the consequent potential in-car distraction.”

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Brexit has not affected car buying attitudes

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09 21, 2016 | Posted in Statistics | 0 comments

UK car buyers do not believe the country’s decision to leave the European Union has affected when they will make their next purchase, according to new consumer research from Motors.co.uk. In the car search website’s 2016 Car Buyer Survey, three per cent of people said they have been discouraged from buying a car due to the referendum result in June. When asked if they had been discouraged from buying a car following the country’s vote to leave the EU, just three per cent of respondents agreed. The survey also found that one in 10 people believe the referendum result has affected the timing of when they will buy their next car, and only four per cent of respondents said they are worried about making their car finance payments following the result. “Understandably, there has been a lot of speculation about how June’s referendum result will affect the UK economy, and the automotive industry has been no exception. However, we are delighted to see that the prospect of Britain leaving the EU has not hindered the nation’s attitude to buying cars and this is great news for our dealers”, commented Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk. He added: “The survey has underlined that consumers are primarily looking for value for their money and are ready to make a purchase if it’s a good deal for them. At Motors.co.uk we have developed our website to give consumers the choice they need to make the right decision for them, and we will continue to work closely with our dealers to provide them with the insights they need about their potential customers.”  

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Motors.co.uk dealers set to benefit from Motoring.co.uk’s huge automotive community

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09 01, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners. The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT. Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences.  By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities. Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.” In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers. “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk “We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.” Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries. “The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.” Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.

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Motors.co.uk unveils new style homepage in continued investment

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04 28, 2016 | Posted in General | 0 comments

Motors.co.uk has revealed a new website homepage as part of its ongoing investment in brand, product and network. The new-look homepage builds on the site’s responsive platform, optimising regardless of the device on which it is accessed, and including a sleek, modern and animated background.  The design is mobile-led, with more than 40% of visits to Motors.co.uk now coming from mobile phones (66% including tablets).  The page has been built using the same cutting-edge technology as sites such as Twitter and Facebook, and is designed to load content for mobile and tablet devices even more efficiently to further enhance user experience. The bold new look is the latest statement in a series of enhancements being made to the brand to support its ambitious growth plans. The Motors.co.uk Network has grown substantially over the past few months, with major new partnerships including RAC Cars, Auto Clubs International and Motoring.co.uk. Dealers listing stock on the site have also benefitted from Motors.co.uk’s ongoing consumer advertising campaign, currently focused on a series of radio slots on the UK’s number one sports radio channel; talkSPORT. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We extensively planned the rejuvenation of our homepage as part of an ongoing innovation in product, service and brand. We’ve chosen an animated background featuring our Smart Finger character to welcome users to the site, ensuring our digital product messaging mirrors the brand’s above-the-line creative. “The strategic positioning of the core search functionality centre-page and above-the-fold closely aligns with our ambition to simplify the vehicle search process. With this in mind, the new design serves to de-clutter the homepage and utilise enhanced calls to action to immediately draw the eye, presenting the user with a clear and easy to use search panel across all devices. “Ultimately, all of our investments in the Motors.co.uk brand are focused on helping our dealers to sell more cars, more profitably. And we will achieve this by continuing to put the brand at the forefront of consumer’s minds.” David Hearns, product director at Motors.co.uk, added: “While the website has been device-friendly for a number of years, we are becoming even more mobile-focused in our user experience. “This development has significantly improved page load speed and is serving our aim of matching consumers with their next car quicker. This new style will be introduced across the website over the coming months as we upgrade each section to the new design, with search results pages, dealer stock and vehicle detail pages next in line for the update.” Motors.co.uk now features more than 350,000 vehicles for sale and reaches in excess of 4.2m unique users each month (Motors.co.uk Network, *comScore MMX Multi-platform, January 2016).

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RAC Cars partners with Motors.co.uk to shake up the car search market

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04 07, 2016 | Posted in Partnerships | 0 comments

  • RAC Cars to join Motors.co.uk Network from May 2016
  • Dealers to get access to more leads from their marketing spend through single relationship, saving them time and effort
  • Partnership creates new combined stock levels of over 400,000 cars
RAC Cars and Motors.co.uk have joined forces to create a powerful new advertising partnership that takes competition in the car search market to the next level. The industry-changing partnership gives vehicle dealers access to RAC Cars’ and Motors.co.uk’s combined audiences through one relationship, providing dealers with an exceptional route to advertise their stock to a substantial in-market car buying audience. Together, the two businesses’ combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Motors.co.uk Network and 1.2m visitors per month across the RAC’s online brands. The Motors.co.uk Network already includes major automotive websites such as Parkers, Sunday Times Driving, Motoring.co.uk and Carsite. Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed, saving time and money. Customers will also easily be able to take advantage of the RAC’s market-leading range of products designed to inspire buying confidence including history checks, vehicle inspections, loans, breakdown cover, insurance and the RAC BuySure scheme. For RAC Approved Dealers that provide BuySure, there will be an enhanced package on RAC Cars giving them additional advertising prominence in recognition of the fact that all their vehicles are prepared to this high standard. The first significant development of the new partnership will be the launch of a new RAC Cars website in May, with enhanced functionality and an improved user journey. Phill Jones, managing director of Motors.co.uk, said: “In RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers. “This is great news for both car dealers and prospective buyers. It will provide dealers with access to a larger audience of in-market car buyers through a single relationship, while consumers will benefit from a greater choice of vehicles and the reassurance of RAC’s compelling consumer products. It also underlines Cox Automotive’s ongoing investment in Motors.co.uk to be the trusted advertising partner to the automotive industry.” Robert Diamond, managing director of Motoring Services at RAC, said: “In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market. We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while at the same giving buyers more choice, together with the buying confidence the RAC name brings. “Our partnership with Motors.co.uk is the logical next step to deliver maximum benefit for dealers via our significant combined reach and the ability to engage with our eight million members. There is also a very real benefit to both dealers and consumers as every decision to buy is supported by the opportunity to take advantage of the RAC’s industry-leading products which are designed to give buyers greater reassurance they are purchasing a car that doesn’t have a hidden history or an underlying mechanical issue. “It is clear that in Motors.co.uk we have chosen the right partner with one goal in mind – to deliver more leads to dealers. And, in creating great, cost-effective solutions for dealers we are also providing great car-buying solutions for customers to buy the right car for them.”

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Fuel prices free up motorists’ wallets and alter shopping habits, according to Motors.co.uk

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03 18, 2016 | Posted in Statistics | 0 comments

As UK drivers enjoy a drop in fuel prices at the pumps, there’s been a subtle change to the nation’s car shopping habits. While monthly expenditure on fuel is falling, data from Motors.co.uk shows an increase in vehicle searches by monthly payment – with a 78% rise in searches by a monthly payment amount of £0-£300. And, with manufacturers offering countless deals for new cars within this price range, the reduced monthly spend on fuel is freeing up cash for consumers to upgrade their vehicle selection. From November 2015 to February 2016, total searches by monthly payment increased by 97% against an overall rise in visits to Motors.co.uk of 61%. This is according to data from the Motors.co.uk Smart Search functionality, which enables shoppers to search for vehicles based on the lifestyle criteria that matters to them. Peter Watts, director of dealer insight at Motors.co.uk, explains: “Over the past few months, we’ve seen fuel prices reach their lowest since 2009, with supermarkets slashing their prices to below £1 a litre. To put this into context, at its highest price point, we were paying over £1.42 a litre in April 2012 – that’s a saving of just over £25 for a 60 litre tank each time it’s filled up. Consumers are therefore making a significant saving each time they visit the pumps and, in some cases, this is freeing funds for spending elsewhere, such as on updating vehicles. “This is good news for dealerships, with sales teams able to work closely with customers in order to present the most appropriate finance solution for their circumstances. In some cases, this may mean being able to reallocate the saved fuel costs to trade up a price bracket. Add in more fuel efficient models and the fuel cost reduction could be even more compelling. “However, we must be mindful that the economic situation with regards to fuel is not a stable one and the drop in fuel prices is beginning to slow. Despite the Chancellor announcing a continued freeze in fuel duty in his recent budget, as oil prices steady slightly we could see an increase in fuel costs sooner rather than later. Dealers need to be quick to adapt and offer consumers advice on the finance and model options available to them and how this will impact their monthly and overall costs, regardless of the direction in which the economy may shift.”

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