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Majority of consumers want to change car brand, says Motors.co.uk

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10 24, 2016 | Posted in Uncategorized | 0 comments

New figures from Motors.co.uk suggest that the majority of consumers consider changing the brand of car they currently drive when purchasing a new vehicle. Data from January to September 2016 shows that 74 per cent of visitors to the car search website looked for a different brand when trying to part-exchange or sell their current car. By analysing car valuation requests and part-exchange enquiries made by visitors using the What’s Mine Worth tool after they had viewed a car on sale, Motors.co.uk also found out which brands, makes and models commanded the most loyalty. It was revealed that Audi owners were the most loyal, with more than 50 per cent viewing another car from the Ingolstadt manufacturer before enquiring about part-exchanging their current car. The second most loyal group were Ford owners, with more than 45 per cent considering sticking with the blue oval brand, while 10 per cent of them considered either a BMW or a Vauxhall. brands table Drivers most likely to consider other brands were owners of Peugeot, Renault and Toyota models, with 69 per cent, 74 per cent and 68 per cent viewing a model from another brand, respectively, when trying to part-exchange or sell their current car. While Mercedes-Benz owners were some of the most loyal (almost 45 per cent considered another one), 20 per cent searched for a BMW before looking to part-exchange or sell their current car. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “These results show that consumers have a wide consideration set when looking for their next new car and are prepared to shop around and take the time to research different brands, rather than just stick to what they are used to. "At Motors.co.uk we have built tools like Smart Search that help buyers find cars that match their requirements by the things like budget, running costs and extras. It’s also why we have search functionality that allows buyers to select multiple makes and models within the same search query so they can compare vehicles they are considering side by side and make the most informed decision possible.”  

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Motors.co.uk partners with government backed scheme to offer new parents advice

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10 20, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk has partnered with a government backed scheme to offer essential advice to new parents. The car search platform has teamed up with the Department for Transport and the Department for Education to contribute to Your Parent Guide – a handbook distributed to all parents registering the birth of a new child, advising them on all aspects of childcare during the early months and years. Your Parent Guide offers parents positive and practical advice on a host of topics, ranging from, from feeding and health, up to preparing them for when their child goes to school. In the same spirit, Motors.co.uk has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers. This partnership is indicative of the Motors.co.uk mission to help buyers buy the right car for them and its contribution sits alongside other contributors to the guide, which include The Money Advice Service, Start 4 Life and the government’s road safety initiative Think! Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent. “We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.” He added: “At Motors.co.uk we are committed to helping families find the right car to suit their lifestyle. Whether you are raising children in a city or in the country, we believe any parent will be able to find the car they need to make driving both enjoyable and safe for their family. “We know that key life stages changes – such as moving house, changing job, finding a new partner and, of course, having children – are key drivers of buying and selling cars. With this partnership with Your Parent Guide we’re able to put our brand in front of this highly engaged audience, building awareness and visits for Motors.co.uk and response and sales for our advertising dealers.” *Office of National Statistics, National Records of Scotland, The Northern Ireland Research and Statistics Agency - October 2016

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Young men three times more likely to get distracted behind the wheel

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09 29, 2016 | Posted in Uncategorized | 0 comments

  • Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
  • 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
  • Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers
Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel, according to research by Motors.co.uk. Teenagers and young men are 82 per cent more likely to answer a telephone call while driving compared to the average driver. These are the findings of a new distracted driving challenge, designed by Motors.co.uk, testing the reaction times of the British public and their propensity to be distracted by an incoming call. The multi-device driving experience called Time to Stop, takes users on a virtual car journey and examines their concentration by presenting them with an incoming mobile phone call as they drive. Time to Stop has discovered that one in five people would pick up a call while driving, with 17 to 25-year-old male drivers 82 per cent more likely to answer the call compared other drivers. Overall, the test found that men were 24 per cent more likely to answer the call compared to women. The test also found that older people and women do not get as easily distracted as their younger male counterparts and while men aged between 17 and 25 were the most irresponsible, men aged between 26 and 36 were still 75 per cent more likely to get distracted and answer the call compared to other drivers. Everyone who took the test aged between 17 and 25, including young women, were 65 per cent more likely to answer the call than average drivers. The test has been released alongside a petition to the UK government for a major new national safety campaign. Motors.co.uk is aiming to gather 10,000 signatures, which would see the issue raised in parliament. Phill Jones, Managing Director of Motors.co.uk, said: “Our Time to Stop driving simulation has shown drivers are more likely to get distracted than previously thought. It is paramount that drivers remain as undistracted as possible on the road, for their own and others’ safety. We believe a national safety campaign should be created that clearly and memorably restates the law, highlighting the dangers and impact of using a handheld device when driving. “The last campaign of this type was released in 2012, and it focused primarily on cutting down on making and taking calls behind the wheel. In the intervening four years, not only has the number of phones in use increased dramatically but so has the range of functionality on these devices, increasing their role in our everyday lives – and the consequent potential in-car distraction.”

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Brexit has not affected car buying attitudes

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09 21, 2016 | Posted in Statistics | 0 comments

UK car buyers do not believe the country’s decision to leave the European Union has affected when they will make their next purchase, according to new consumer research from Motors.co.uk. In the car search website’s 2016 Car Buyer Survey, three per cent of people said they have been discouraged from buying a car due to the referendum result in June. When asked if they had been discouraged from buying a car following the country’s vote to leave the EU, just three per cent of respondents agreed. The survey also found that one in 10 people believe the referendum result has affected the timing of when they will buy their next car, and only four per cent of respondents said they are worried about making their car finance payments following the result. “Understandably, there has been a lot of speculation about how June’s referendum result will affect the UK economy, and the automotive industry has been no exception. However, we are delighted to see that the prospect of Britain leaving the EU has not hindered the nation’s attitude to buying cars and this is great news for our dealers”, commented Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk. He added: “The survey has underlined that consumers are primarily looking for value for their money and are ready to make a purchase if it’s a good deal for them. At Motors.co.uk we have developed our website to give consumers the choice they need to make the right decision for them, and we will continue to work closely with our dealers to provide them with the insights they need about their potential customers.”  

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Motors.co.uk dealers set to benefit from Motoring.co.uk’s huge automotive community

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09 01, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners. The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT. Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences.  By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities. Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.” In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers. “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk “We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.” Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries. “The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.” Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.

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Motors.co.uk unveils new style homepage in continued investment

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04 28, 2016 | Posted in General | 0 comments

Motors.co.uk has revealed a new website homepage as part of its ongoing investment in brand, product and network. The new-look homepage builds on the site’s responsive platform, optimising regardless of the device on which it is accessed, and including a sleek, modern and animated background.  The design is mobile-led, with more than 40% of visits to Motors.co.uk now coming from mobile phones (66% including tablets).  The page has been built using the same cutting-edge technology as sites such as Twitter and Facebook, and is designed to load content for mobile and tablet devices even more efficiently to further enhance user experience. The bold new look is the latest statement in a series of enhancements being made to the brand to support its ambitious growth plans. The Motors.co.uk Network has grown substantially over the past few months, with major new partnerships including RAC Cars, Auto Clubs International and Motoring.co.uk. Dealers listing stock on the site have also benefitted from Motors.co.uk’s ongoing consumer advertising campaign, currently focused on a series of radio slots on the UK’s number one sports radio channel; talkSPORT. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We extensively planned the rejuvenation of our homepage as part of an ongoing innovation in product, service and brand. We’ve chosen an animated background featuring our Smart Finger character to welcome users to the site, ensuring our digital product messaging mirrors the brand’s above-the-line creative. “The strategic positioning of the core search functionality centre-page and above-the-fold closely aligns with our ambition to simplify the vehicle search process. With this in mind, the new design serves to de-clutter the homepage and utilise enhanced calls to action to immediately draw the eye, presenting the user with a clear and easy to use search panel across all devices. “Ultimately, all of our investments in the Motors.co.uk brand are focused on helping our dealers to sell more cars, more profitably. And we will achieve this by continuing to put the brand at the forefront of consumer’s minds.” David Hearns, product director at Motors.co.uk, added: “While the website has been device-friendly for a number of years, we are becoming even more mobile-focused in our user experience. “This development has significantly improved page load speed and is serving our aim of matching consumers with their next car quicker. This new style will be introduced across the website over the coming months as we upgrade each section to the new design, with search results pages, dealer stock and vehicle detail pages next in line for the update.” Motors.co.uk now features more than 350,000 vehicles for sale and reaches in excess of 4.2m unique users each month (Motors.co.uk Network, *comScore MMX Multi-platform, January 2016).

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RAC Cars partners with Motors.co.uk to shake up the car search market

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04 07, 2016 | Posted in Partnerships | 0 comments

  • RAC Cars to join Motors.co.uk Network from May 2016
  • Dealers to get access to more leads from their marketing spend through single relationship, saving them time and effort
  • Partnership creates new combined stock levels of over 400,000 cars
RAC Cars and Motors.co.uk have joined forces to create a powerful new advertising partnership that takes competition in the car search market to the next level. The industry-changing partnership gives vehicle dealers access to RAC Cars’ and Motors.co.uk’s combined audiences through one relationship, providing dealers with an exceptional route to advertise their stock to a substantial in-market car buying audience. Together, the two businesses’ combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Motors.co.uk Network and 1.2m visitors per month across the RAC’s online brands. The Motors.co.uk Network already includes major automotive websites such as Parkers, Sunday Times Driving, Motoring.co.uk and Carsite. Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed, saving time and money. Customers will also easily be able to take advantage of the RAC’s market-leading range of products designed to inspire buying confidence including history checks, vehicle inspections, loans, breakdown cover, insurance and the RAC BuySure scheme. For RAC Approved Dealers that provide BuySure, there will be an enhanced package on RAC Cars giving them additional advertising prominence in recognition of the fact that all their vehicles are prepared to this high standard. The first significant development of the new partnership will be the launch of a new RAC Cars website in May, with enhanced functionality and an improved user journey. Phill Jones, managing director of Motors.co.uk, said: “In RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers. “This is great news for both car dealers and prospective buyers. It will provide dealers with access to a larger audience of in-market car buyers through a single relationship, while consumers will benefit from a greater choice of vehicles and the reassurance of RAC’s compelling consumer products. It also underlines Cox Automotive’s ongoing investment in Motors.co.uk to be the trusted advertising partner to the automotive industry.” Robert Diamond, managing director of Motoring Services at RAC, said: “In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market. We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while at the same giving buyers more choice, together with the buying confidence the RAC name brings. “Our partnership with Motors.co.uk is the logical next step to deliver maximum benefit for dealers via our significant combined reach and the ability to engage with our eight million members. There is also a very real benefit to both dealers and consumers as every decision to buy is supported by the opportunity to take advantage of the RAC’s industry-leading products which are designed to give buyers greater reassurance they are purchasing a car that doesn’t have a hidden history or an underlying mechanical issue. “It is clear that in Motors.co.uk we have chosen the right partner with one goal in mind – to deliver more leads to dealers. And, in creating great, cost-effective solutions for dealers we are also providing great car-buying solutions for customers to buy the right car for them.”

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Fuel prices free up motorists’ wallets and alter shopping habits, according to Motors.co.uk

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03 18, 2016 | Posted in Statistics | 0 comments

As UK drivers enjoy a drop in fuel prices at the pumps, there’s been a subtle change to the nation’s car shopping habits. While monthly expenditure on fuel is falling, data from Motors.co.uk shows an increase in vehicle searches by monthly payment – with a 78% rise in searches by a monthly payment amount of £0-£300. And, with manufacturers offering countless deals for new cars within this price range, the reduced monthly spend on fuel is freeing up cash for consumers to upgrade their vehicle selection. From November 2015 to February 2016, total searches by monthly payment increased by 97% against an overall rise in visits to Motors.co.uk of 61%. This is according to data from the Motors.co.uk Smart Search functionality, which enables shoppers to search for vehicles based on the lifestyle criteria that matters to them. Peter Watts, director of dealer insight at Motors.co.uk, explains: “Over the past few months, we’ve seen fuel prices reach their lowest since 2009, with supermarkets slashing their prices to below £1 a litre. To put this into context, at its highest price point, we were paying over £1.42 a litre in April 2012 – that’s a saving of just over £25 for a 60 litre tank each time it’s filled up. Consumers are therefore making a significant saving each time they visit the pumps and, in some cases, this is freeing funds for spending elsewhere, such as on updating vehicles. “This is good news for dealerships, with sales teams able to work closely with customers in order to present the most appropriate finance solution for their circumstances. In some cases, this may mean being able to reallocate the saved fuel costs to trade up a price bracket. Add in more fuel efficient models and the fuel cost reduction could be even more compelling. “However, we must be mindful that the economic situation with regards to fuel is not a stable one and the drop in fuel prices is beginning to slow. Despite the Chancellor announcing a continued freeze in fuel duty in his recent budget, as oil prices steady slightly we could see an increase in fuel costs sooner rather than later. Dealers need to be quick to adapt and offer consumers advice on the finance and model options available to them and how this will impact their monthly and overall costs, regardless of the direction in which the economy may shift.”

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Motors.co.uk reveals results of consumer car buying journey study

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03 18, 2016 | Posted in Statistics | 0 comments

To help increase sales and drive traffic to a dealership, understanding what makes car buyers tick and the route they take before making a purchase is vital. To achieve this, Motors.co.uk has released its latest insight into the consumer car buying journey. The findings from Motors.co.uk show that the most important source of research for consumers looking for a new or used vehicle is car search websites, followed by car review websites. Car dealership websites were ranked closely behind in third place. Recommendations are still a significant influencer on the car buying process, with over a quarter (28%) of people turning to friends and family for information. This reaffirms the importance of continued good customer service at a dealership, as word of mouth is still a powerful tool. Social media is another area not to overlook; with 11% of consumers using this channel to research their next car purchase, it links closely to dealer reputation. Previous insight from Motors.co.uk showed that 36% of people said whether they had heard of the dealer and whether it had been recommended by other car buyers was important – so for many, experiences and opinions shared on social media and through online reviews could be the deciding factor in a sale. Such insight highlights the importance of aligning the offline and online experience for consumers. Peter Watts, director of dealer insight at Motors.co.uk, explains: “Our data reaffirms that consumers will have conducted extensive research before they set foot in a dealership, so a dealer needs to bear this in mind when speaking to a customer in person. For all retailers, it is important to listen to the demands of their customer base and this will lead to an increase in trust and excellent customer service. “Interestingly, two of the UK’s top three ranked businesses for service in the recent report from the Institute of Customer Service are online organisations, Amazon and First Direct, with John Lewis knocked off the top spot and out of the top three for the first time in seven years. This demonstrates the power of online businesses and how consumers are valuing excellent customer service despite not having face-to-face contact with a brand. For the motor industry, which is operating both on and offline, this reiterates the importance of ensuring customers have a consistent, smooth transition between the two channels. “Reputation remains key and dealers who can align different elements of the consumer car buying journey and leave customers feeling happy and secure with their service will take the lead.”

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Motors.co.uk research reveals where car buyers will be shopping this year

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02 11, 2016 | Posted in Statistics | 0 comments

Everyone would appreciate a crystal ball to provide an insight into the future, and the motor industry is no exception. Understanding how and where different types of car buyer will be shopping this year, and how to convert those not visiting dealerships into sales, is a top priority all round. Research from Motors.co.uk shows there is still a clear gender and generational divide among shoppers at dealerships, as traditional consumer perceptions of the industry remain. The latest insight from Motors.co.uk shows that, while the majority of car buyers consider using an independent (54%) or franchised dealership (50%), over a third (34%) would consider purchasing from a private seller. Interestingly, it’s men who are more likely to purchase a car from a franchised dealership. Women are more likely to buy from a private seller (39%) compared to men (30%), or an independent car dealership, 57% compared to 52% of men. Car buying is also a generational game. Those aged 35-54 are more likely to buy from an independent car dealership than any other source, while almost half (49%) of younger buyers, those aged 18-34, are willing to consider buying from a private seller. In fact, 18-34 year olds are almost twice as likely than those aged 45-54 (14% compared to 26%) to go down the private seller route. This research shows that there is a continued need to attract more women and younger buyers into dealerships and this will mean overcoming existing perceptions. Peter Watts, director of dealer insight at Motors.co.uk, said: “These findings reaffirm that many younger and female buyers still feel that dealerships can be daunting places which are the domain of older males experienced in purchasing cars. A sales team that reflects and can relate to its existing and growing consumer base across all demographics, along with targeted marketing activity, will help to alleviate these anxieties and dispel the myths associated with the showroom environment. “Our younger generation is going to be buying cars for years to come, so that first point of contact on the forecourt or in the showroom to the growing number of independent female consumers and younger millennials needs skills aligned to the way they research and shop online.” Watts added: “We would all like to see a greater number of buyers perusing forecourts and completing sales and there is a clear opportunity to make this a reality if we appeal more to female and young buyers.” Motors.co.uk carried out this research with more than 700 consumers across the UK to uncover the reasons behind their car buying decisions.

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