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Motors.co.uk offers car dealers more advertising images

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12 06, 2016 | Posted in Statistics | 0 comments

 

UK car dealers can now present more pictures of their stock to the country’s car buyers thanks to a new solution from Motors.co.uk.

The new offering allows Motors.co.uk dealers to add up to 25 pictures for each of their adverts, giving consumers a wider selection of images to help them make the right choice when they search for their next car on the website.

 

This solution follows best practice advice from Autotrader.com, a Cox Automotive sister company, which found that its customers saw an 18 per cent rise in new and used car sales when they added an average of 25 images to their car adverts.*

 

Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “We are committed to providing dealers with market leading solutions and the tools they need to successfully communicate with the country’s car buyers.

 

“By launching 25 Images we are following best practice guidelines, as demonstrated by our sister company AutoTrader.com, giving consumers access to a clear visual understanding of what they’re investing in, as well as the option to read about all of a car’s specifications. The new 25 Images solution gives dealers the chance to further profile each of their cars and ensure their potential customers have the detail they need ahead of making a purchase.”

 *http://dealerlearningcenter.com/fef/photos_and_videos

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Nearly three quarters of consumers use three or more search websites when looking for their next car, says Motors.co.uk

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12 06, 2016 | Posted in Statistics | 0 comments

The majority of UK car buyers are using several services to find their next car, according to new consumer research from Motors.co.uk. The company’s recent Car Buyer Survey 2016 revealed that nearly three quarters of consumers (72 per cent) used three or more car search websites to find their next car. When asked how many car search websites they used to find their current car, 52 per cent of respondents said between three and five and 20 per cent said they had used more than six, while less than a third (28.4 per cent) visited fewer than three websites before making their choice. The survey revealed that 74 per cent of respondents used multiple car search sites to ensure they had seen all the available cars matching their requirements in their local area. Consumers are also using multiple sites to compare prices elsewhere in the country, with 47 per cent of respondents admitting they use car search websites to find vehicles outside of their local area. The survey, which examined consumer attitudes to online car shopping, also found that 70 per cent of consumers would consider buying either new or used cars, further demonstrating the blurring of the lines between traditional new and used car buyers, a trend influenced by changing attitudes to car finance. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “This data overwhelmingly shows the importance of dealers having a presence across multiple car search websites. Each engagement with a dealer’s brand or stock will compound to help their decision making. “Thanks to our network partnerships with trusted and well-known sites such as Parkers.co.uk, Motoring.co.uk and RAC Cars, amongst many others, we are able to offer dealers the ability to put their vehicles in front of consumers at multiple touchpoints. “Our network offers dealers a gateway to the internet, with a variety of media brands targeted at different consumers, ensuring their vehicles are visible to millions of car buyers. “We encourage dealers to think about their advertising across the value chain. It is incredibly important to generate the initial exposure through multiple websites. “But it is also important that other elements, such as presentation, pricing and a fantastic sales experience, create a great customer experience with the dealer’s brand at every stage of the buying process – not just when consumers walk into the dealership.”

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Motors.co.uk celebrates strongest ever month in October 2016

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11 22, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk is celebrating its strongest ever Q4 month following a rise in website traffic and consumer engagement in October 2016. New figures reveal the car search website has seen a 17 per cent year-on-year increase in visits during October 2016 compared to the same month last year, with visits also five per cent higher than in September 2016.* While there has been a rise in traffic across all devices year-on-year, there has been a particularly big shift when it comes to mobile devices, with a 39 per cent increase in visits from smartphones and a nine per cent increase in visits from tablets in October 2016 compared to October 2015. The overall success follows another year of investment by Motors.co.uk in its three pillars of growth - network partnerships, marketing spend and product innovation. Motors.co.uk dealers are also benefiting from the rise in website visits and consumer engagement as it has led to a 29 per cent increase in leads in October year-on-year compared to October 2015. “We are delighted with our results at the start of the final quarter of 2016 and we owe this success to our commitment to continuous innovation and significant investment in marketing,” commented Phill Jones, Managing Director at Motors.co.uk. “We are focussed in delivering brilliant value to our dealers, and our rise in traffic has led to more engagement that has resulted in more consumers buying more cars from Motors.co.uk dealers. “The growth in mobile traffic is particularly encouraging as our new mobile optimised website – currently in beta testing – will help improve conversion from this channel even further. Combined with our exciting product roadmap, this provides a great platform for a successful year for Motors.co.uk dealers in 2017.” *All statistics: Google Analytics, October 2016

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European car searches rise as Sterling falls, says Motors.co.uk

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11 16, 2016 | Posted in Uncategorized | 0 comments

  • Car searches from Europe for UK cars on the rise as the pound weakens
  • Whilst visits from UK buyers are up 18% YOY, Motors.co.uk has also seen a significant rise in visits from other European countries with right hand drive cars
  • Website visits up 151 per cent from the Republic of Ireland
Savvy European car buyers are taking advantage of the weakening pound by purchasing cars advertised in the UK, according to new figures from Motors.co.uk. The car search website has seen a significant rise in traffic from European countries who drive on the right hand side of the road since the value of the Pound started falling With the Pound falling as low as £1.09* against the Euro in October, brands across the UK retail industry are bracing themselves for a surge in European customers, and Motors.co.uk has found car search sites to be no exception. Whilst the vast majority of visitors to Motors.co.uk are UK car buyers -  and UK visits have risen year-on-year by 18 per cent - October 2016 has also seen an increase of 151 per cent in visits from the Republic of Ireland compared to the same month in 2015**. This matches a wider retail trend as Irish consumers have been visiting Northern Ireland to save money, with a Newry shopping centre reportedly seeing a 62 per cent jump in customers from across the border***. Additionally, visits to Motors.co.uk from car buyers living in Cyprus rose by 117 per cent and 43 per cent from Malta in October 2016 when compared to the same month last year. Dermot Kelleher, Director of Marketing & Business Intelligence, at Motors.co.uk, said “The impact of the falling pound has already been observed in other industries, such as consumer electronics, with premium tablets effectively costing up to £80 (€90) less one side of the Irish border than the other and it stands to reason that the savings on even more expensive goods such as cars could be even greater – encouraging more European consumers to spend in the UK.” He added: “Although not our core audience, it is clear from our data that there is an increased dealer opportunity within other right-hand drive European markets.”  

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Motors.co.uk launches free new mobile friendly stock upload tool

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11 01, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk has created a mobile-first version of its AutoEdit platform called “AutoEdit GO”.  The platform has been built to enable dealers to manage stock seamlessly from mobile and tablet devices as well as desktop.  As part of the update, functionality has been added to recognise a car licence plate from a photograph and automatically checks the vehicle’s history when it is added to a dealer’s listings. This free upgrade for current Motors.co.uk AutoEdit customers has been designed to save dealers time so they can quickly upload both photographs and key vehicle information either on their forecourt or in the office. The latest technology is applied to the photo editing tool within AutoEdit GO, which allows users to quickly crop and rotate images they have uploaded. The improved AutoEdit GO, which is available to dealers now, is a web based tool that responds to any mobile, tablet and desktop browsers, allowing dealers to update their listings on-the-go from any device. AutoEdit GO customers will also always receive the latest software and application updates free of charge. AutoEdit GO customers that have a CAP Licence with Motors.co.uk will also benefit from CAP library image and the ability to enhance vehicle descriptions with pre-populated information to save even more time. Phill Jones, managing director of Motors.co.uk, said: “Our day-to-day conversations with dealers reveals how important the smartphone has become to running their business.  This new platform unlocks further functionality so that they can easily manage their stock from any location and any device.  This investment is a further sign of our passion to deliver smart tools that will help dealers. “We understand that dealers would like a simple and fast way to upload new stock, and thanks to AutoEdit GO, we have streamlined this process. Now dealers can take photographs on their latest vehicles and register them to their listings faster than ever before, saving them time and money. We will continue to collaborate with our dealers to make sure we develop solutions that help improve their efficiency.”

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Majority of consumers want to change car brand, says Motors.co.uk

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10 24, 2016 | Posted in Uncategorized | 0 comments

New figures from Motors.co.uk suggest that the majority of consumers consider changing the brand of car they currently drive when purchasing a new vehicle. Data from January to September 2016 shows that 74 per cent of visitors to the car search website looked for a different brand when trying to part-exchange or sell their current car. By analysing car valuation requests and part-exchange enquiries made by visitors using the What’s Mine Worth tool after they had viewed a car on sale, Motors.co.uk also found out which brands, makes and models commanded the most loyalty. It was revealed that Audi owners were the most loyal, with more than 50 per cent viewing another car from the Ingolstadt manufacturer before enquiring about part-exchanging their current car. The second most loyal group were Ford owners, with more than 45 per cent considering sticking with the blue oval brand, while 10 per cent of them considered either a BMW or a Vauxhall. brands table Drivers most likely to consider other brands were owners of Peugeot, Renault and Toyota models, with 69 per cent, 74 per cent and 68 per cent viewing a model from another brand, respectively, when trying to part-exchange or sell their current car. While Mercedes-Benz owners were some of the most loyal (almost 45 per cent considered another one), 20 per cent searched for a BMW before looking to part-exchange or sell their current car. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “These results show that consumers have a wide consideration set when looking for their next new car and are prepared to shop around and take the time to research different brands, rather than just stick to what they are used to. "At Motors.co.uk we have built tools like Smart Search that help buyers find cars that match their requirements by the things like budget, running costs and extras. It’s also why we have search functionality that allows buyers to select multiple makes and models within the same search query so they can compare vehicles they are considering side by side and make the most informed decision possible.”  

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Motors.co.uk partners with government backed scheme to offer new parents advice

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10 20, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk has partnered with a government backed scheme to offer essential advice to new parents. The car search platform has teamed up with the Department for Transport and the Department for Education to contribute to Your Parent Guide – a handbook distributed to all parents registering the birth of a new child, advising them on all aspects of childcare during the early months and years. Your Parent Guide offers parents positive and practical advice on a host of topics, ranging from, from feeding and health, up to preparing them for when their child goes to school. In the same spirit, Motors.co.uk has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers. This partnership is indicative of the Motors.co.uk mission to help buyers buy the right car for them and its contribution sits alongside other contributors to the guide, which include The Money Advice Service, Start 4 Life and the government’s road safety initiative Think! Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent. “We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.” He added: “At Motors.co.uk we are committed to helping families find the right car to suit their lifestyle. Whether you are raising children in a city or in the country, we believe any parent will be able to find the car they need to make driving both enjoyable and safe for their family. “We know that key life stages changes – such as moving house, changing job, finding a new partner and, of course, having children – are key drivers of buying and selling cars. With this partnership with Your Parent Guide we’re able to put our brand in front of this highly engaged audience, building awareness and visits for Motors.co.uk and response and sales for our advertising dealers.” *Office of National Statistics, National Records of Scotland, The Northern Ireland Research and Statistics Agency - October 2016

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Young men three times more likely to get distracted behind the wheel

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09 29, 2016 | Posted in Uncategorized | 0 comments

  • Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
  • 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
  • Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers
Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel, according to research by Motors.co.uk. Teenagers and young men are 82 per cent more likely to answer a telephone call while driving compared to the average driver. These are the findings of a new distracted driving challenge, designed by Motors.co.uk, testing the reaction times of the British public and their propensity to be distracted by an incoming call. The multi-device driving experience called Time to Stop, takes users on a virtual car journey and examines their concentration by presenting them with an incoming mobile phone call as they drive. Time to Stop has discovered that one in five people would pick up a call while driving, with 17 to 25-year-old male drivers 82 per cent more likely to answer the call compared other drivers. Overall, the test found that men were 24 per cent more likely to answer the call compared to women. The test also found that older people and women do not get as easily distracted as their younger male counterparts and while men aged between 17 and 25 were the most irresponsible, men aged between 26 and 36 were still 75 per cent more likely to get distracted and answer the call compared to other drivers. Everyone who took the test aged between 17 and 25, including young women, were 65 per cent more likely to answer the call than average drivers. The test has been released alongside a petition to the UK government for a major new national safety campaign. Motors.co.uk is aiming to gather 10,000 signatures, which would see the issue raised in parliament. Phill Jones, Managing Director of Motors.co.uk, said: “Our Time to Stop driving simulation has shown drivers are more likely to get distracted than previously thought. It is paramount that drivers remain as undistracted as possible on the road, for their own and others’ safety. We believe a national safety campaign should be created that clearly and memorably restates the law, highlighting the dangers and impact of using a handheld device when driving. “The last campaign of this type was released in 2012, and it focused primarily on cutting down on making and taking calls behind the wheel. In the intervening four years, not only has the number of phones in use increased dramatically but so has the range of functionality on these devices, increasing their role in our everyday lives – and the consequent potential in-car distraction.”

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Brexit has not affected car buying attitudes

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09 21, 2016 | Posted in Statistics | 0 comments

UK car buyers do not believe the country’s decision to leave the European Union has affected when they will make their next purchase, according to new consumer research from Motors.co.uk. In the car search website’s 2016 Car Buyer Survey, three per cent of people said they have been discouraged from buying a car due to the referendum result in June. When asked if they had been discouraged from buying a car following the country’s vote to leave the EU, just three per cent of respondents agreed. The survey also found that one in 10 people believe the referendum result has affected the timing of when they will buy their next car, and only four per cent of respondents said they are worried about making their car finance payments following the result. “Understandably, there has been a lot of speculation about how June’s referendum result will affect the UK economy, and the automotive industry has been no exception. However, we are delighted to see that the prospect of Britain leaving the EU has not hindered the nation’s attitude to buying cars and this is great news for our dealers”, commented Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk. He added: “The survey has underlined that consumers are primarily looking for value for their money and are ready to make a purchase if it’s a good deal for them. At Motors.co.uk we have developed our website to give consumers the choice they need to make the right decision for them, and we will continue to work closely with our dealers to provide them with the insights they need about their potential customers.”  

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Motors.co.uk dealers set to benefit from Motoring.co.uk’s huge automotive community

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09 01, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners. The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT. Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences.  By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities. Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.” In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers. “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk “We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.” Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries. “The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.” Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.

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