UK car dealers are being urged to focus on the magic three elements of design, speed and mobile responsiveness to improve their online presence after Flex by Motors.co.uk celebrated the launch of its 500th customer website earlier this month.
Flex – previously known as Autoexposure – has seen a rapid growth in signups in 2018 after being rebranded at the start of the year. Motors.co.uk took the decision to integrate the website development arm into its portfolio of cost-effective tools and services.
The suite of Flex packages is tailored to give car dealers a digital platform to promote their vehicle listings and dealership services, as well as help those who are looking to revamp their brand and appeal to online savvy in-market car buyers.
Flex gives dealers access to an expert team with more than 50 years of combined digital automotive advertising experience, helping them with design, branding and usability to create a distinctive and unique online presence.
Motors.co.uk Product Director David Hearns said: “We are delighted to reach the milestone of 500 Flex websites. The team has worked hard to build a catalogue of exciting dealer websites and continues to grow its client base through building industry-leading online platforms.
“We are urging our online advertising customers to also consider launching or redesigning their own websites in order to give their brand exposure in the current digital climate, where consumers expect to be able to engage with dealers online.
“From a philosophical perspective, we believe there are three critical elements to a successful automotive website; great design, fast page load speed and mobile first usability.
“With more than 60% of visits to sites like Motors.co.uk now from mobile devices, having a site that works beautifully on smartphones is no longer a “nice to have”, but essential. Also, we know how important page load speed is to both consumers – who have very limited patience with sites that take too long to load – and Google which uses this as an important signal in its ranking algorithm.
“With a diverse range of packages available to both independent and franchise car dealers, the Flex team is able to create a variety of solutions, from bespoke websites to basic templates that give customers control of their exposure in a digital age where modern consumers expect brands to be available online.”
To find out more about Flex by Motors.co.uk services and packages head to http://www.flex-motors.co.uk