Motors.co.uk has added a new Car Reviews section to its website to give visitors the opportunity to read extensively about vehicles they are looking to purchase.
With 90% of consumers starting their car search online*, Motors.co.uk is recognising demand from car buyers to offer resources so they can fully research vehicles from their computers and smartphones.
The car search website has created dedicated review pages for OEM brands, providing consumers with an overview of each brand’s range of models.
Consumers can then select which car they want to read about, with each mobile-optimised model review page including a rating, vehicle history and in-depth analysis of features, trims and affordability.
The pages also use live market data to show the average price by make, model and trim to help consumers understand the fair value range for each car.
Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “Our new Car Reviews section is another example of our commitment to make car buying easier for consumers.
“While many motorists are knowledgeable about cars, they still seek reassurance and trusted advice to help them make the right choice before buying their next vehicle.
“These reviews have been designed to meet consumer demand for online resources and provide them with the insight they desire to find the car that suits their needs and lifestyle.”
*2015 Google/TNS Global Auto Study