12 February 2019 Motors.co.uk has joined forces with what3words to provide car buyers with more precise addresses when visiting dealer showrooms.
From now 3 word addresses are being listed across the Motors.co.uk website, enabling car buyers to get to their chosen dealership without the stress often caused by inaccurate address information or imprecise satellite navigation directions.
By dividing the entire world into 3m x 3m squares, what3words uses an algorithm to take complex GPS coordinates and convert them into unique 3 word addresses that are easier to remember, use and share — enabling dealers to guide customers to their main entrance using a level of accuracy that traditional addresses cannot always provide.
For example, the 3 word address to the main entrance of Carbase’s Bristol showroom is ///give.copper.method
The service can be accessed through a free mobile app available on iOS and Android, or the online map at map.what3words.com.
“At Motors.co.uk our primary aim is to make the car buying and selling process easier. For this reason, we are delighted to collaborate with what3words by endorsing their simple address system which enables car buyers to easily find their chosen dealership,” said Shane Horsfall, product director of Motors.co.uk.
“It’s important that we don’t underestimate how much each step of the buyer’s journey contributes towards their mindset and ultimately their purchasing decision. If we can make getting to the showroom as stress-free as possible, it will play a big part in how the customer will perceive the overall dealer experience.
“Because car retailers sometimes occupy large sites, or are located on motor parks, traditional mapping technology can struggle to identify their precise location, even when postcodes are used, and this can be frustrating for the buyer. With what3words, dealers can give customers their precise location enabling them to find the right place first time,” said Horsfall.
The appeal of what3words from an automotive retailer perspective is clear, with Alex Jones, head of marketing and digital for Carbase.co.uk, commenting: “This innovative solution addresses a real problem we are facing. Following the postcode to our Bristol store for example can leave you in a frustrating loop in the city’s one way system. We welcome technology that removes this unpleasant and unnecessary friction.”
Commenting on its collaboration with Motors.co.uk, what3words’ CMO Giles Rhys Jones, added: “what3words has made huge traction in the automotive space over the past year, with partners like Mercedes-Benz and TomTom both integrating our technology. “Like Motors.co.uk, car manufacturers, mobility and navigation apps are quick to recognise how poor addressing affects their customers. Motors.co.uk listing