30 October 2018 More car buyers are currently considering hybrid than diesel or electric vehicles (EVs) for their next purchase, according to independent research into buying behaviour commissioned by Motors.co.uk.
The research of over 1,000 in-market car buyers found 20% expect to choose a hybrid when they replace their current car, compared with 19% saying they would opt for diesel.
Although just 4% of respondents in the survey currently owned hybrid vehicles, this was expected to increase nearly four-fold in the next replacement cycle.
Petrol continues to be the most favoured next car choice of 57% of buyers, while electric only accounted for 5%.
The survey, conducted by Insight Advantage, the independent research agency, polled the views of 1,003 car buyers across the UK over the course of August and will be published in the inaugural Motors.co.uk Consumer Insight Panel – Autumn 2018.
“With diesel registrations down by nearly a third in the year to date, our findings show how hybrid, rather than electric, is perceived by buyers as a viable alternative and will see the greatest level of growth when they come to replace their current cars,” said Dermot Kelleher, Motors.co.uk’s director of marketing and business intelligence.
Respondents were also asked about their views on the barriers to buying an EV.
“While our research showed the uptake for EVs would grow from the 2% who currently run them to 5% who expect their next car to be an EV, it also identified cost, range and an insufficient recharging infrastructure as the main limiting factors to making the switch,” he said.
Nearly two-thirds of buyers (65%) felt EVs were too expensive compared to traditional fuel types, with 63% saying they would switch if they became cheaper.
When it came to range, 63% said they would switch if EVs could run for over 300 miles on a single charge, while only 26% felt there were sufficient charging points in the UK. However, less than one-third of buyers (29%) cited the length of their daily commute as the reason that an EV would not be their next car purchase.
“EVs are proving to be a practical alternative for some buyers but the numbers remain low and improvements in EV technology and lower prices will need to be made before they become a true mainstream choice,” said Kelleher.
About the survey
The inaugural Motors.co.uk Consumer Insight Panel – Autumn 2018 was conducted online in July and August 2018 by Insight Advantage, the independent research company. The national sample consisted of 1,003 adults who are sole or joint decision makers when buying a car. The Motors.co.uk Consumer Insight Panel – Autumn 2018 will be published soon.