Introducing the Motors.co.uk Consumer Insight Panel
Understanding customer wants and needs in today’s fast-changing and competitive landscape is vital for automotive retailers. Whilst we are fortunate to live in an age of information and data, separating the self- serving headlines from significant and material trends can feel more difficult than ever.
The findings in the Motors.co.uk Consumer Insight Panel Report seek to help automotive businesses identify what matters most to today’s car buyers providing analysis on how to adapt and create approaches that respond successfully across four key areas:
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- The Motors.co.uk Consumer Insight Panel is an independently recruited online sample of 1,003 UK adults (18+) who are sole or joint decision makers when buying a car
- Fieldwork conducted by an independent research agency, Insight Advantage, led by Andrew Smith, a Certified Member of the Market Research Society.