Motors.co.uk is making the car buying process easier for both its customers and consumers by adding an option for in-market buyers to SMS a dealer directly from its adverts on the website.
A new call to action has been added to individual listings as part of the latest round of website and product updates. Following extensive consumer research,Motors.co.uk found potential car buyers want more flexibility in how to contact dealers, including SMS and online chat options.
Those surveyed valued an SMS contact solution more than having the option of a 14-day money back guarantee on their next purchase – highlighting the importance of speed and flexibility when contacting a car dealer.
Consumers can now use a ‘Text Dealer’ button on Motors.co.uk to generate an online enquiry form which allows them to ask the dealer about a range of matters, including vehicle availability, more vehicle photographs or booking a test drive. This empowers the dealer to quickly react to leads from in-market car buyers, as they have the option to respond via text or a telephone call.
Motors.co.uk Product Director, David Hearns said: “Consumers told us that they want more flexibility in how they contact dealers. The introduction of SMS supports this and reflects the reality of how people communicate today.
“Texting a dealer is a clear sign of intent and we urge dealers to prioritise these enquiries, as the consumer may be ready to communicate, but not necessarily with a telephone call.
“Our straightforward form allows consumers to swiftly tell the dealer what they would like to know about a vehicle. The SMS conversation can continue, helping to build the consumer’s confidence to ultimately complete a purchase.”