Motors.co.uk has announced a new solution to help its dealers improve their online reach by adding their listings to Facebook Marketplace.
Facebook Marketplace makes it easy to discover, buy and sell goods, and now UK car dealers can showcase their stock within Facebook Marketplace.
Facebook buyers can use location settings in Marketplace to find nearby goods, and Motors.co.uk dealers will benefit from their stock appearing in search results alongside private seller posts for relevant used cars terms – such as specific makes and models.
This experience is being brought to the UK after being introduced in the U.S. last October. Motors.co.uk will be activating dealers during the coming months.
Phill Jones, Managing Director at Motors.co.uk, said: “We are delighted to announce this new solution which will help our dealers reach more online in-market car buyers through their relationship with Motors.co.uk.
“This solution will connect our customers with more consumers who are already using Facebook to search for their next car – making both dealer engagement and the car search process easier.
“Our recent Motors.co.uk Network performance has shown more consumers are using our partners more than ever to search for vehicles and we will continue to strive towards extending this reach even further.”
Martin Forbes, Chief Operating Officer at Cox Automotive UK, added: “We’re excited to be working with Facebook Marketplace, hitting a sweet spot to identify an ideal solution for both our dealers and in-market car buyers.
“While boosting the exposure of our customers’ listings, we are also making the car search process straight forward for consumers by adding stock to one of their favourite online platforms that they visit frequently to source quality products.”