Are UK car dealers the masters of the used vehicle market? Motors.co.uk is aiming to answer that question by putting its customers’ knowledge to the test with a brand new interactive quiz.
‘Know Your Motors?’ is a six-week competition testing dealers’ understanding of the used car market and the value of popular vehicles.
This ‘Play Your Cards Right’ style quiz, asks dealers to prove if they know which cars are worth more or less than other similar vehicles.
The competition – which is can be found via the Motors.co.uk response tracking platform The Eye – runs weekly, with different vehicles type categories tested during each round. As the competition progresses the best performers will be in with a chance of winning a prize.
The quiz begins with an image of a car, in the style of a vehicle listing on Motors.co.uk, and is presented with its most recent retail value. The participant will then be presented with four more vehicles and have to click on ‘Higher’ or ‘Lower’ options to decide if its sale price on Motors.co.uk was worth more or less than the previous one.
The competition is set to run for six weeks, with all Motors.co.uk dealers invited to make one entry per week. The three best performing dealers will then be awarded Amazon vouchers, with the top prize worth £250.
Dealers are also encouraged to access The Eye, which was recently refreshed and mobile-optimised, to help them understand consumer response to their listed vehicles.
Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: “We are always trying to create new fun and interactive ways to engage with our customers, and ‘Know Your Motors?’ gives dealers the chance to prove what they know about the value of popular cars against each other.
“While we want to offer our dealers some friendly competition, we are also urging them to log into The Eye more often so they can get a better understanding of the consumer response to their vehicle listings. We recently refreshed and mobile-optimised the solution to ensure dealers can track response wherever they are on any internet-connected device.
“Our records often show that dealers do their best to stay on top of their leads but some opportunities can be missed. For example, we recently discovered that more than a fifth of telephone enquires go unanswered, and while this is understandable due to working in busy dealership environments, we want to help our dealers follow up every lead generated by the Motors.co.uk Network.”