- 30% of UK car owners would seriously consider buying their next car online
- Appetite for ‘Click to Buy’ is strongest amongst men, millennials and those in the North-East and South-West – though test drive remains critical part of purchase
- 35-44 year olds are most likely to purchase sight unseen, without a test drive
Nearly a third of UK car buyers (30%) would consider buying their next car online, according to Motors.co.uk’s latest Consumer Insight Panel survey.
The research found the appetite for Click to Buy strongest amongst men, 18-34 year olds and those living in the north east and south west of England, with 35-44 year olds the most likely to buy a car sight unseen and without a test drive.
However, the research also found over three-quarters of buyers (78.5%) still want to view or test drive a car before making a purchase.
“Click to Buy car services are clearly gaining momentum but our research shows the important role still played by dealer visits to view and test drive cars before making a purchase,” said Dermot Kelleher, Motors.co.uk’s head of marketing and business intelligence.
“Perhaps unsurprisingly, Click to Buy has strong appeal for Gen Z and Millennials, but it is Gen X car buyers, aged between 35 and 44, who show the strongest inclination to buy sight unseen, without a test drive.
“This is the generation who have grown up with online services and might now find themselves time poor through family and work commitments and who appear most open to a direct digital solution when they buy their next new or used car,” said Kelleher.
The research, which polled the views of over 1,000 in-market car buyers, also found the level of awareness of Click to Buy schemes had grown from 33.6% to 40.7% since 2018’s survey.