Marketing

Smart Finger Campaign

Meet Smart Finger – the tool that enables everyone to find the right car for them when combined with Motors.co.uk’s unique website functionality.

Using our Smart Search, Smart Finger can easily find history checked cars by things like running costs, insurance group, and any extras it fancies.

But that’s not all Smart Finger can do. It can also save money by searching thousands of cars reduced in price, and sign up to email alerts for updates on the latest cars matching its search. Clever Smart Finger!

The very best thing about it, though, is that you already have one – meaning you, too, can find your next car the smart way.

Carfuffle Campaign

Motors.co.uk successfully rebranded at the end of 2013 with the ambition to revolutionise car buying and selling through intelligent product innovation. We are proud to be the market leader for dealer-sourced stock aged up to three years, and believe our unique new Smart Search and memorable advertising campaign will bring Motors.co.uk to the forefront of consumer’s minds.

Our memorable advertising campaign inspired consumers to ‘Find cars without the Carfuffle’. The advert aired every month of 2014 and was strongly backed up with radio, outdoor and digital advertising.

We increased our investment in digital media, meaning we’ve significantly up-scaled PPC and online display. Our award winning in-house content team will also amplify our new marketing direction with further promotion across editorial, PR and social media.