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All car buyers want for Christmas is a German car, says Motors.co.uk

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12 22, 2015 | Posted in Statistics | 0 comments

All car buyers want for Christmas is a German car, according to Christmas wish list survey results from Motors.co.uk. A poll held by Motors.co.uk revealed that 28.3% of people want a German car, with 8.9% of respondents hoping for an Audi delivery this year from Santa, and the same number electing for BMW. Mercedes-Benz secured 6.2% of the poll and Volkswagen also featured in the top ten, with 4.3% of the votes, despite the autumn emissions scandal. British brands also performed well, at 18.1% overall, with Land Rover (8.8%), Jaguar (5.3%) and Aston Martin (4.1%) all making the Christmas wish list. The top ten was completed by Ford (8.8%), Nissan (3.6%) and Porsche (3.3%). The most-wanted individual model this Christmas was the Range Rover, including Sport, Evoque and Vogue (5.8%), followed by the Porsche 911 (1.8%), Volkswagen Golf (1.8%), Ford Focus (1.8%) and Ford Fiesta (1.6%). Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, commented: “While the popularity of Land Rover may be down to the usual winter trends, the unseasonably warm weather means that other factors may also have played a part. For example, the high brand visibility for Land Rover across both the Rugby World Cup and the recent launch of Spectre, the latest in the James Bond franchise, may also have contributed to the increase in searches.” For the second consecutive year, the Batmobile was featured on the Santa wish list, which also saw requests for a Rolls Royce Silver Ghost, Aston Martin DB10, AC Cobra, McLaren F1, MG MGA, Hillman Imp and a snowmobile. A number of Ferrari and Lamborghini models also made regular appearances while the alternatively-fuelled section was represented by requests for a Tesla Model S. Kelleher continued: “What’s interesting about this kind of research is that, even when you put a ‘money no object’ opportunity in front of consumers, many people will still go for more conventional choices, like the Dacia Duster, Citroën C1, Ford Fiesta and Kia Cee’d. “There is a serious lesson here for dealers as well. The key placing of Audi, BMW and Land Rover shows that the premium brands continue to appeal to the consumer. German and British models also remain front of mind with UK consumers. And, VW’s brand image doesn’t seem to have been dented too significantly by recent emissions woes. “As we enter 2016, dealers need to fill their forecourts with the right stock to meet consumer demand. While our Santa wish list is good fun, we’d encourage our dealers to make use of the retail demand data we provide in The Eye (Motors.co.uk’s response reporting tool) and in our ‘What’s Hot?’ section in order to complement their own market intelligence and inform their stocking policies.” In terms of most desired technology, 46% put parking cameras and sensors at the top of their wish list. This was followed by DAB radio (19.8%), Sat-Nav (19.3%), hands-free or Bluetooth (9.7%) and USB ports (5.2%). Kelleher concludes: “The results of this poll show that the convenience of navigation, entertainment and safety clearly outweigh connectivity in transit.” For more information on Motors.co.uk’s Smart Search, please visit www.motors.co.uk.

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Motors.co.uk adds Motoring.co.uk to network

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12 09, 2015 | Posted in Partnerships | 0 comments

Motors.co.uk, the destination for smart car search, has announced a new partnership with Motoring.co.uk, as part of the ongoing expansion of its advertising network. Motoring.co.uk provides a wide array of car buying and ownership tools which help to make motoring easier for its 2.1 million registered users. The new partnership will see Motors.co.uk provide the vehicles in the used car section on Motoring.co.uk from January 2016, one of the busiest months of the year for car searches. Current Motors.co.uk advertisers who are live on the Motors.co.uk Network will benefit from this additional reach at no extra cost. Terry Hogan, co-founder at Motoring.co.uk, said: “We’ve had a fantastic year and the partnership with Motors.co.uk is a key part of our commitment to providing the best experience for our users, throughout their car buying and owning lifecycle.” He added: “Motors.co.uk’s level of inventory means we can deliver a more comprehensive search experience for visitors to our site, while focusing our internal efforts on enhancing our data and creating a unique, personalised experience. We’re looking forward to an exciting new year.” Phill Jones, managing director at Motors.co.uk, continued: “We’re delighted to be partnering with a business with such strong automotive knowledge and an engaged audience. This latest expansion shows our ongoing commitment to help advertisers sell the smart way, by putting their stock in front of consumers at every stage of the search process and generating high quality, great value response.” The past year has seen Motors.co.uk greatly expand its network, with major signings with Carfused.com and Sun Motors. Its network also includes: Sunday Times Driving, Parkers, HonestJohn, Carsite Network, Autovillage, Desperate Seller, Drive24, Carvillage and more than 300 regional newspapers and classified sites.

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Motors.co.uk reveals consumer demand for £200 per month cars

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11 30, 2015 | Posted in Statistics | 0 comments

Following the launch of its first-to-market monthly payment search tool earlier this year, Motors.co.uk has identified that the majority of car buyers are looking to pay around £200 per month for their next car. While the level of deposit chosen by consumers varied in the study (from £0 to £1,000), almost one fifth (19%) of consumers chose £200 as their preferred monthly contribution, with a further 16% wanting to pay £150 per month. The monthly payment search tool enables drivers to find cars on the basis of their monthly cost and has been supported by a major TV campaign which launched in August. The creative introduced a new Motors.co.uk character, Miss Smart Finger, and mirrored the consumer experience of using the monthly payment search function by showing the benefit of finding a nicer car than expected. The ad has now been shown more than three thousand times and seen over 80 million times. Phill Jones, managing director of Motors.co.uk, commented: “While some consumers are still interested in the headline price of their next car, a growing number are taking a lead from the technology companies and considering the monthly impact of changing vehicle on their disposable income. Indeed, with platforms like Spotify and Netflix changing the way in which consumers think about paying for products, we believe there is a clear opportunity for dealers to increase their promotional emphasis on monthly payment.” More than three quarters of consumers now use dealer-sourced finance to purchase their new car1, and PCP deals on used cars are also increasing. This is a trend which has not gone unnoticed by manufacturers, with the majority capitalising on competitive finance deals by focusing on monthly repayments in their advertising. In fact, according to research by Motors.co.uk, 57% of OEMs lead with finance offers in their online creative2. Looking at the figures in more detail, more than half (53%) of consumers to date have searched for vehicles with a £0 deposit contribution, while one in ten (11%) were looking for a contribution of just £500. Almost a fifth (17%) of users were happy to contribute £1,000 as a deposit on their next vehicle. While the most popular (34%) monthly payment option of ‘any’ shows consumers are willing to see what’s on the market, almost one fifth (19%) of searchers thought £200 was an appropriate monthly payment. A total of 16% chose £150, while 12% were looking for cars at the £100 level. Jones added: “It is still early days for the search by payment functionality, but the figures clearly show that there is strong demand from consumers looking to find the best car for their monthly budget. For dealers, the message is to provide choices at all ends of the financial spectrum. The data shows that deposits of up to £1,000 and monthly payments of up to £200 prove the most popular, but there is still a wide variation in individual customer requirements.” The Motors.co.uk monthly payment search technology is powered by iVendi, which provides dealers with an easy set of tools to control their rates and the ability to upgrade to receive qualified finance applications.

  1. Figure from the Finance and Leasing Association
  2. Review of 21 manufacturer websites, October 2015
  3. Figures based on data from stock advertised by car dealers on Motors.co.uk

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Perrys and Motors.co.uk fight it out for prestigious marketing award

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11 16, 2015 | Posted in Awards | 0 comments

Perrys and Motors.co.uk are going head-to-head for the title of Best Automotive Content Marketing Strategy/Campaign at The Drum Content Awards on Wednesday 18 November. The two businesses are used to working in partnership, with dealer group Perrys having been a part of the Motors.co.uk online classified network for over eight years. Motors.co.uk was nominated for its interactive Theory Test campaign, which captured the interest of over 40,000 people keen to test their motoring knowledge. The campaign generated exceptional levels of interaction, both on the site and across social channels, as well as media coverage in high profile publications including The Independent, Sunday Times and Reddit. In response to the success of its wider content marketing strategy, Perrys was shortlisted for its cross channel approach to digital content and its group-wide understanding of its importance. A key part of its work to improve consumer engagement was the creation of an innovative car buyer’s guide and a series of animated videos to simplify car buying, covering topics such as finance. Perrys and Motors.co.uk not only face each other as competition but also go up against some leading names from the automotive world with big budgets behind them, including Nissan, Vauxhall, MINI and Jeep. And, the nominee list for the rest of the awards reads like a who’s who of big brands, with Coca-Cola, McDonalds, Google, Microsoft, Stella Artois, Barclays and Spotify all named. Lee Manning, digital marketing manager at Perrys, said: “We are thrilled to be recognised by such a huge industry influencer as The Drum for our Content Strategy. "The entire group worked hard to integrate videos, blog posts and social media into every aspect of the business. Whether it’s the Facebook posts that our dealership staff uploads, the YouTube content that our video team creates or the car reviews that our editorial staff writes - our digital content truly is a group effort. "We have put a special focus on providing our customers with entertaining and genuinely helpful content relevant to every point in the customer journey. All 1,850 Perrys employees understand its importance, so to be the only Dealer Group in the shortlist is a huge honour for Perrys." Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, commented: “We were very pleased with the success of the Theory Test campaign and proud of the fact that our content has been recognised in The Drum shortlist. This type of earned media campaign is an important part of the modern marketing mix for brands looking to increase awareness and drive consumer engagement with their product. “When executed and seeded properly, these types of campaigns have great value, particularly if you can unlock the network effect and get people to share with their friends. People trust each other much more than they trust brands and great campaigns turn consumers into advocates. You can reach a lot of people very quickly and cost effectively if the campaign passes the ‘Would you share? Do you Care?’ test.”

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Motors.co.uk calls on dealers to leverage the ‘Spotify effect’

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11 09, 2015 | Posted in Statistics | 0 comments

The innovation-led online classified network, Motors.co.uk, is calling on dealers to join it in leveraging what it terms the ‘Spotify effect.’ With platforms like Spotify and Netflix, as well as mobile phone companies, changing the way in which consumers think about paying for technology products and services, Motors.co.uk is encouraging dealers to increase their promotional emphasis on monthly payment. While some consumers are still interested in the headline price of their next car, a growing number are taking a lead from the technology companies and considering the monthly impact of changing vehicle on their disposable income. With more than three quarters of consumers now using dealer-sourced finance to purchase their new car1, and PCP deals on used cars also increasing, the ability to shop by monthly budget is becoming a more important part of the vehicle search process. This is a trend which has not gone unnoticed by manufacturers, with the majority capitalising on competitive finance deals by focusing on monthly repayments in their advertising. In fact, according to research by Motors.co.uk, 57% of OEMs lead with finance offers in their online creative2. However, despite the recognition of the important role finance offers have played in boosting new car registrations to record levels in the UK, there has been a disconnect in how this consumer need is met online. Motors.co.uk identified a gap in the resources available which enable consumers to define their new and used vehicle search results based on these criteria, and has responded with a brand new way to search for a car, coupled with a fresh TV creative. The first-to-market monthly payment search functionality is the latest in a line of enhancements from Motors.co.uk to help car buyers find the right car for them, quickly and efficiently. The tool enables drivers to find cars on the basis of their monthly cost and has been supported by a major TV campaign which launched in August, introducing a new Motors.co.uk character, Miss Smart Finger, and mirroring the consumer experience of using the monthly payment search function by showing the benefit of finding a nicer car than expected. The ad has now been shown more than three thousand times and seen over 80 million times. Phill Jones, managing director of Motors.co.uk, commented: “We have invested significantly throughout this year in innovative new tools and functionality to make the process of searching for a car as straightforward as possible for consumers. I’m delighted we are seeing the success of this in terms of the response we have been able to generate for our advertisers. “Importantly, we have supported all development with an advertising campaign created to drive additional traffic to the website and, ultimately, increase sales for our dealer network. “We strongly believed that offering a monthly payment search would be vital to improving the efficiency of the car search process and our traffic figures support this. The fact that consumers have seen our new TV ad and have followed our call to action to use the monthly payment search is a real testament to our hard work.” Looking at the figures in more detail, more than half (53%) of consumers to date have searched for vehicles with a £0 deposit contribution, while one in ten (11%) were looking for a contribution of just £500. Almost a fifth (17%) of users were happy to contribute £1,000 as a deposit on their next vehicle. While the most popular (34%) monthly payment option of ‘any’ shows consumers are willing to see what’s on the market, almost one fifth (19%) of searchers thought £200 was an appropriate monthly payment. A total of 16% chose £150, while 12% were looking for cars at the £100 level. Jones added: “It is still early days for the search by payment functionality, but the figures clearly show that there is strong demand from consumers looking to find the best car for their monthly budget. For dealers, the message is to provide choices at all ends of the financial spectrum. The data shows that deposits of up to £1,000 and monthly payments of up to £200 prove the most popular, but there is still a wide variation in individual customer requirements.” The Motors.co.uk monthly payment search technology is powered by iVendi, which provides dealers with an easy set of tools to control their rates and the ability to upgrade to receive qualified finance applications.

  1. Figure from the Finance and Leasing Association
  2. Review of 21 manufacturer websites, October 2015
  3. Figures based on data from stock advertised by car dealers on Motors.co.uk

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Motors.co.uk reveals secrets to great online advertising

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09 24, 2015 | Posted in Uncategorized | 0 comments

Innovation-led car search network, Motors.co.uk, has revealed its top tips for dealers looking to make the most of their online presence. Providing a behind-the-scenes view on how to capitalise on car search networks, as well as hints on converting online visits to real world purchasing, this handy guide, based on consumer research conducted in the UK and US, focuses on four key areas:

  1. the aggregation of marginal gains
  2. understanding what matters in an era of attention deficit
  3. the importance of images and descriptions
  4. the opportunities presented by new conversion rate optimisation (CRO) technologies
  Top_Tips_Sept_15_Infographic_png Motors.co.uk’s director of marketing and business intelligence, Dermot Kelleher, comments: “The way in which consumers interact with brands has changed dramatically over the past five years and it is vital that businesses alter their mind-set to respond. Our quick guide shows how dealers can maximise their return on investment from websites like Motors.co.uk and also increase engagement and repeat visits on their own site by gaining a better understanding of the customer journey.” 1. Aggregation of marginal gains Kelleher explains the Motors.co.uk approach: “We are firm believers in ‘the aggregation of marginal gains’. By this we mean that rather than looking for one mythical solution to the challenge of producing sales, it is better to focus on doing lots of little things well. This is a familiar theme in the world of elite sport, with former England rugby manager Clive Woodward quoted as saying that the 2003 Rugby World Cup win wasn’t founded on doing one thing 100% better, but doing 100 things 1% better. Mindset   “At Motors.co.uk, this means that we are constantly reviewing, testing and enhancing the way in which we display vehicle listings, the creative we use in our TV advertising and the partners we invite into our network in order to ensure that dealers get the best possible access to interested, in-market car buyers. It’s also important that consumers looking for their next car are able to access information in the right way." 2. Understanding what matters in an era of attention deficit The Motors.co.uk guide highlights that when it comes to maximising return on investment in online advertising, there are three key areas of focus for dealers: standing out from the crowd, ensuring all online real estate is mobile-friendly and understanding that consumers are looking for responsiveness from every interaction with a dealer. Kelleher continues: “The online car buying environment is a very competitive space and, based on our research visitors to the 14 largest car search portals in the UK – including Motors.co.uk – viewed 715 million pages in March 2015. That’s the equivalent of 600,000 copies of the Lord of the Rings trilogy. However, with ‘just’ 459 million minutes spent looking at those pages, this equates to only 39 seconds per page. The lesson? Car buyers are looking at lots of pages but making rapid decisions, so there is a real requirement to stand out." Attention   Motors.co.uk also emphasises the importance of responsive web platforms in its research. Kelleher explains: “In early April, Google made a change to rankings on mobile devices, rewarding mobile-friendly sites and pushing the rest back in the search results. In addition, all of the research shows that consumers are less willing to pinch and zoom, with higher bounce rates on sites which have not been made mobile-friendly. This trend is only set to grow, with visits to the Motors.co.uk site on mobile and tablet devices increasing from 54% in May 2014 to 60% in May 2015.” Mobilepng 3. The importance of images and descriptions As well as looking at the type of device used to access the Motors.co.uk site, the brand also analysed over half a million listings placed on the site in April 2015 in order to determine the ‘magic number’ for photos. The data showed that, for cars priced between £5,000 and £10,000, the optimum number of images is five – generating a 180% improvement in click through rate over no images. For cars priced £15,000 to £20,000, the magic number is 10, which generated a 215% improvement in click through rates.   Image A review of the quality of the descriptions also showed that dealers who invested time in speaking directly to the consumer, including features and benefits in the headlines and providing unique text for each of their ads also reaped rewards in terms of click through rates.   4. The opportunities presented by new CRO technologies Motors.co.uk has also highlighted a number of new technologies which it is investigating for the future. Underlining the growth in conversion rate optimisation, the infographic emphasises that the direction of travel for consumer marketing is firmly focused on the personalisation story. Kelleher explains: “Whereas the requirement used to be to make a website accessible for the majority of people, now it is about providing the best possible experience for each person. “There are plenty of tools to track the customer journey and send messages if they are leaving the site. There are also significant opportunities to use the real estate in different ways to send messages to site users. We also believe that the car industry can learn from the hotel and restaurant industry by providing the facilities for car buyers to make online bookings through dealership test drive calendars and similar.” speed Reflecting on the research, Kelleher concludes: “Of course, despite how much you invest in clever technologies, the success of a transaction ultimately rests in the responsiveness of the dealer to any enquiry. In a recent survey of Motors.co.uk site visitors, 36% said they would expect a reply from an email to a dealer within 24 hours. A further third (33%) would expect a reply within four hours and a staggering 27% would want a response within 60 minutes. Speed is certainly key to success.”

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Motors.co.uk strengthens management team with appointment of Peter Watts

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09 18, 2015 | Posted in General, Uncategorized | 0 comments

Motors.co.uk strengthens management team with appointment of Peter Watts Motors.co.uk has further strengthened its senior management team with the appointment of Peter Watts as Director of Dealer Insight. Watts brings to the role over 30 years’ dealership experience, most recently as brand director for franchise and supermarkets at Autotrader.co.uk and previously group operations director at Randles Motor Group. At Motors.co.uk, Watts will work alongside sales director Mark Hammond to ensure the business continues to offer innovative sales solutions and, importantly, excellent value for money. This news comes as the Motors.co.uk Network celebrates record market share, with 4.1 million unique visitors in July 2015*, up 70% year on year. Phill Jones, Managing Director of Motors.co.uk, said: “I’m delighted to welcome Peter into the Motors.co.uk business at this exciting time. He brings a wealth of dealership and digital experience which will ensure that we continue to deliver great products and service that will help our dealers sell cars more efficiently. We’re investing in Peter, just as we’re investing in product innovation, network partnerships and above the line marketing to benefit our advertising dealers.” Peter Watts, Director of Dealer Insight at Motors.co.uk, added: “I’ve been impressed by Motors.co.uk’s progress within the industry over the past two years and I believe the business has tremendous solutions for dealers. I’m looking forward to helping the business to develop and position tools and products that meet its core mission; to help dealers sell more cars by ensuring their customers have an engaging experience online and offline.” Peter Watts black and white   *comScore MMX Multi-platform, July 2015, based on the Motors.co.uk network (a custom entity which includes Motors.co.uk, Carmony, Parkers, Carsite, Driving.co.uk, Carfused.com and many more)

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Motors.co.uk survey shows crossovers come out top for school run

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09 09, 2015 | Posted in Statistics | 0 comments

As the summer holidays have come to an end and a nation of schoolchildren pack their pencil cases, Motors.co.uk has revealed the top cars for the school run – and the buying habits of parents looking for the perfect family vehicle. The leading innovation-led car search network has conducted a ‘back to school’ survey among motorists. Findings show crossovers are the favoured school run mode of transport, as parents opt for a spacious, resilient and practical ride. The Nissan Qashqai was once again voted the preferred car for the daily journey to school, with almost a quarter of respondents putting it in first place for the second consecutive year. This was closely followed by the Honda CR-V, up 13% from last year to 20%. The Ford Fiesta hatchback, Ford C Max MPV and Skoda Octavia estate made up the top five. The stats tie-in with Motors.co.uk’s latest used car sales trend data, ‘What’s Hot?’, which reveals demand for MPVs is also on the increase for the new term. While the Vauxhall Zafira and Mariva took top spots for the category, Ford remains a popular choice, with C-Max, S-Max and Galaxy featuring in the top five. Drivers said the most important factor in the vehicle selection process was how economic fuel and running costs were (32%), followed by age and mileage (19%), number of seats (11%) and safety (10%). Interestingly, how the car handles on the road was deemed to be one of the least important features, with only 6% of respondents choosing this as a decisive factor. Similarly, the provision of child safety features was only selected by 3% and ease of access by 2% as the most important factor in deciding what to buy. And, it seems many respondents are influenced by family members when it comes to choosing the right vehicle – with 48% saying their car purchase is influenced by their partner and 23% by their children. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “It is no surprise that cross-overs are popular among families who are looking for a comfortable, practical vehicle. However, it was interesting that for a family audience monthly running costs are by far the most important factors when deciding what to buy, well ahead of how the car handles or safety features such as Isofix. It shows there’s a role for dealers to play in communicating this value to families looking for their next vehicle.” The survey also revealed that if money was no object Land Rovers would be the school run rides of choice, with the Range Rover model proving most popular. Other wish list makes were BMW X5 and X6 models and the Audi Q7.

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Leadership Change As Motors.co.uk Connects With Autotrader.com

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09 01, 2015 | Posted in General | 0 comments

Cox Automotive today announced changes within the leadership team at the innovation-led car search business Motors.co.uk, increasing its connection to its parent company in the U.S. car classified giant Autotrader.com and appointing Phill Jones as its new Managing Director. Motors.co.uk’s current Managing Director, Andy Coulthurst is stepping down from his current role to take up a new role outside of Cox, as CEO of car supermarket group Trade Centre Wales. Andy will be leaving the Motors.co.uk business on 18th September 2015. John Bailey, Executive Vice President, International of Cox Automotive commented: “I would like to thank Andy for his skill, vision and energy transforming Motors.co.uk over the last three years. Having run the business from an operational perspective as Commercial Director since 2010, Phill is the natural successor to Andy at this important stage of growth. I am certain that under his direction, the business will continue to thrive and build on the momentum that has been generated, maintaining its total focus on helping our dealers sell more cars.” Motors.co.uk has recently established closer connections with its parent company, Autotrader.com, and recently hosted a visit from President Jared Rowe and his team to their Oxford offices. Phill explained: “Whilst we have always had strong connections with our U.S. parents, over recent months we have extended our interface with the team in Atlanta and are sharing ideas and best practice across many functions, including marketing, product, technology and sales. I am proud to lead the team as we plan new strategies to benefit our dealers and the millions of in-market car shoppers that engage with our product.” Jared Rowe, President of AutoTrader.com, added: “I’m delighted to be more involved in helping Phill and the team at Motors.co.uk build on their significant progress to date and share learnings between AutoTrader.com and Motors.co.uk.  With the support of my team, Manheim and Cox Automotive, I’m confident that we will continue to make great strides, delivering compelling solutions to both dealers and consumers.” The Motors.co.uk site now lists over 300,000 used cars from thousands of independent and franchised dealers and through its powerful network can help dealers reach 3.9 million unique visitors per month. Phill commented: “I’m hugely excited by the prospect of leading Motors.co.uk. Our growth to date has been driven by product innovation, network partnerships and above the line marketing and has seen us deliver record levels of audience reach and response for our dealers. With new partnership opportunities, an extremely strong product roadmap and sustained support from our forward-thinking parents at Cox Automotive, we are perfectly positioned to grow our market share for the benefit of our dealers.”

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TV debut for Miss Smart Finger, as Motors.co.uk launches monthly payment search

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08 10, 2015 | Posted in Advertising | 0 comments

Innovation-led car search network, Motors.co.uk, will promote its brand new monthly payment search functionality in a major TV campaign launching later this week. Featuring the debut of a fresh character, Miss Smart Finger, the ads will promote the benefit of finding a nicer car than expected by introducing the ability to search within your monthly budget. The advanced search by payment functionality, which launched onsite at the end of July, allows consumers to refine their search results to show only those cars which meet their financing needs in terms of deposit and monthly payment. In advance of the launch, hundreds of dealers upgraded at no additional cost to a finance calculator on their inventory to allow inclusion within the payment search. Andy Coulthurst, managing director of Motors.co.uk, commented: “With more than three quarters of consumers using dealer sourced finance to purchase their new car[i], we believe that a monthly payment search is vital to improving the efficiency of the car search process and we will drive its adoption through TV advertising.” The new advert introduces Miss Smart Finger using the monthly payment search to find her ideal car within her monthly budget. Miss Smart Finger is the latest addition to the campaign launched in March, which has been shown over 5,000 times and seen 272 million times across major channels such as Sky Sports, Channel 5, Comedy Central, Sky Atlantic and Dave. Coulthurst continued: “The introduction of monthly payment search demonstrates our on-going investment in innovation to help our dealers sell more cars. We have received great feedback already, particularly around the principle of adding this feature to dealers’ accounts at no extra cost.” The finance prices are all set individually by the dealer ensuring they have full control of the rates advertised. The technology is powered by iVendi who provide dealers with an easy set of tools to control the rates and the ability to upgrade to receive qualified finance applications. Coulthurst confirmed that it is not too late for dealers to add their free calculator ahead of the TV launch. “We’re working with iVendi on a pipeline of set-ups to enable this functionality for more dealers in advance of the TV launch. Search by payment is an expected feature among consumers in other sectors and competitor providers in the car search market have suggested they will follow behind Motors.co.uk by launching similar products.” Richard Tavernor, chief operating officer at iVendi, added: “We’re excited that Motors.co.uk has recognised the importance of finance to both dealers and consumers. The speed at which they developed their monthly payment search highlights the ambition and innovation in the business. Our solution puts the dealer in control of rates offered, supported by valuable business intelligence too, not to mention helping to meet the increasing regulatory demands on dealers.” Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, added: “Our monthly payment search functionality provides dealers with the ability to meet the needs of consumers looking to find as much information as possible and catch them early in their search journey while they are still thinking about the best way to finance their purchase.” [i] Finance and Leasing Association (FLA) data: 77.6% of private new car sales were financed by FLA members through dealerships in the twelve months to May 2015

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