Motors.co.uk is celebrating 10 years of providing car dealers with innovative solutions to help them connect with the nation’s car buyers. In the 10 years since the launch of Motors.co.uk in 2007, the motor industry has witnessed major change, while some things have stayed the same:
- Average new car CO2 emissions have decreased by 27%*
- More than 22.6 million new cars have been registered in the UK*
- The total number of cars on British roads has increased by around 2.5 million*
- Five cars have been in the top 10 best sellers every year (the Ford Fiesta, Ford Focus, Vauxhall Corsa, Vauxhall Astra and VW Golf)*
- The Ford Fiesta has dominated the UK car industry, being crowned the biggest selling car in eight of the 10 years Motors.co.uk has been in business*
- In January 2007, Tesla had not yet put its first car into general production
- The United States elected its first black president in Barack Obama.
- Current US president Donald Trump had hosted two series of The Apprentice before Motors.co.uk was launched.
- The iPhone, now the most used device to visit Motors.co.uk, was not released until June 2007. Since then, Apple has designed 13 different versions and sold more than a billion of their revolutionary smartphone.
- Facebook had only been available to the public for five months ahead of Motors.co.uk’s launch.
- X Factor winner Leona Lewis was UK number one with ‘A Moment Like This’. Six X Factor winners have topped the charts with their winners’ single during Motors.co.uk’s lifetime.
- In order to enter the competition, entrants must provide a valid email address and by doing so are agreeing to receive regular email communications from Motors.co.uk and carefully selected partners. Should entrants no longer wish to receive emails from Motors.co.uk, they may unsubscribe at any time
- The prize will be awarded in the form of an Amazon Kindle Fire HD 8
- There is only one entry per person
- Entrants must be at least 18 years of age and must be a resident of the UK
- The competition is not open to employees associated with Motors.co.uk, and their associated companies or their immediate families
- The prize may not be transferred to any other person and there are no cash alternatives or alternative prizes available
- In the event of the advertised competition prize being unavailable, Motors.co.uk reserves the right to offer an alternative prize of equal or greater value
- One winner will be randomly selected from all valid entries on 21st December 2016.
- The winner will be notified by email and must respond within seven (7) days of notification. If the winner fails to respond within seven (7) days of notification, the prize may be reallocated by Motors.co.uk
- co.uk’s decision is final and no correspondence will be entered into
- The competition winner may be required to take part in or co-operate with publicity
- Use of false name or address, for example a name by which the entrant is not usually known, will disqualify them from receiving any prize. Motors.co.uk reserves the right to oblige any potential winner to provide documentary proof of their identity, age and address as directed by Motors.co.uk before such person may claim their prize
- co.uk shall be entitled to terminate or modify the promotion or to modify these rules at any time prior to the closing date
- Entry into the competition implies acceptance of these rules
- Competition entries must be submitted by midday on Tuesday 20th December 2016. Motors.co.uk reserves the right to close the competition early.
- These rules are governed by English law
UK car dealers can now present more pictures of their stock to the country’s car buyers thanks to a new solution from Motors.co.uk.
The new offering allows Motors.co.uk dealers to add up to 25 pictures for each of their adverts, giving consumers a wider selection of images to help them make the right choice when they search for their next car on the website.
This solution follows best practice advice from Autotrader.com, a Cox Automotive sister company, which found that its customers saw an 18 per cent rise in new and used car sales when they added an average of 25 images to their car adverts.*
Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “We are committed to providing dealers with market leading solutions and the tools they need to successfully communicate with the country’s car buyers.
“By launching 25 Images we are following best practice guidelines, as demonstrated by our sister company AutoTrader.com, giving consumers access to a clear visual understanding of what they’re investing in, as well as the option to read about all of a car’s specifications. The new 25 Images solution gives dealers the chance to further profile each of their cars and ensure their potential customers have the detail they need ahead of making a purchase.”
Nearly three quarters of consumers use three or more search websites when looking for their next car, says Motors.co.uk
The majority of UK car buyers are using several services to find their next car, according to new consumer research from Motors.co.uk. The company’s recent Car Buyer Survey 2016 revealed that nearly three quarters of consumers (72 per cent) used three or more car search websites to find their next car. When asked how many car search websites they used to find their current car, 52 per cent of respondents said between three and five and 20 per cent said they had used more than six, while less than a third (28.4 per cent) visited fewer than three websites before making their choice. The survey revealed that 74 per cent of respondents used multiple car search sites to ensure they had seen all the available cars matching their requirements in their local area. Consumers are also using multiple sites to compare prices elsewhere in the country, with 47 per cent of respondents admitting they use car search websites to find vehicles outside of their local area. The survey, which examined consumer attitudes to online car shopping, also found that 70 per cent of consumers would consider buying either new or used cars, further demonstrating the blurring of the lines between traditional new and used car buyers, a trend influenced by changing attitudes to car finance. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “This data overwhelmingly shows the importance of dealers having a presence across multiple car search websites. Each engagement with a dealer’s brand or stock will compound to help their decision making. “Thanks to our network partnerships with trusted and well-known sites such as Parkers.co.uk, Motoring.co.uk and RAC Cars, amongst many others, we are able to offer dealers the ability to put their vehicles in front of consumers at multiple touchpoints. “Our network offers dealers a gateway to the internet, with a variety of media brands targeted at different consumers, ensuring their vehicles are visible to millions of car buyers. “We encourage dealers to think about their advertising across the value chain. It is incredibly important to generate the initial exposure through multiple websites. “But it is also important that other elements, such as presentation, pricing and a fantastic sales experience, create a great customer experience with the dealer’s brand at every stage of the buying process – not just when consumers walk into the dealership.”
Motors.co.uk is celebrating its strongest ever Q4 month following a rise in website traffic and consumer engagement in October 2016. New figures reveal the car search website has seen a 17 per cent year-on-year increase in visits during October 2016 compared to the same month last year, with visits also five per cent higher than in September 2016.* While there has been a rise in traffic across all devices year-on-year, there has been a particularly big shift when it comes to mobile devices, with a 39 per cent increase in visits from smartphones and a nine per cent increase in visits from tablets in October 2016 compared to October 2015. The overall success follows another year of investment by Motors.co.uk in its three pillars of growth - network partnerships, marketing spend and product innovation. Motors.co.uk dealers are also benefiting from the rise in website visits and consumer engagement as it has led to a 29 per cent increase in leads in October year-on-year compared to October 2015. “We are delighted with our results at the start of the final quarter of 2016 and we owe this success to our commitment to continuous innovation and significant investment in marketing,” commented Phill Jones, Managing Director at Motors.co.uk. “We are focussed in delivering brilliant value to our dealers, and our rise in traffic has led to more engagement that has resulted in more consumers buying more cars from Motors.co.uk dealers. “The growth in mobile traffic is particularly encouraging as our new mobile optimised website – currently in beta testing – will help improve conversion from this channel even further. Combined with our exciting product roadmap, this provides a great platform for a successful year for Motors.co.uk dealers in 2017.” *All statistics: Google Analytics, October 2016
- Car searches from Europe for UK cars on the rise as the pound weakens
- Whilst visits from UK buyers are up 18% YOY, Motors.co.uk has also seen a significant rise in visits from other European countries with right hand drive cars
- Website visits up 151 per cent from the Republic of Ireland
Motors.co.uk has created a mobile-first version of its AutoEdit platform called “AutoEdit GO”. The platform has been built to enable dealers to manage stock seamlessly from mobile and tablet devices as well as desktop. As part of the update, functionality has been added to recognise a car licence plate from a photograph and automatically checks the vehicle’s history when it is added to a dealer’s listings. This free upgrade for current Motors.co.uk AutoEdit customers has been designed to save dealers time so they can quickly upload both photographs and key vehicle information either on their forecourt or in the office. The latest technology is applied to the photo editing tool within AutoEdit GO, which allows users to quickly crop and rotate images they have uploaded. The improved AutoEdit GO, which is available to dealers now, is a web based tool that responds to any mobile, tablet and desktop browsers, allowing dealers to update their listings on-the-go from any device. AutoEdit GO customers will also always receive the latest software and application updates free of charge. AutoEdit GO customers that have a CAP Licence with Motors.co.uk will also benefit from CAP library image and the ability to enhance vehicle descriptions with pre-populated information to save even more time. Phill Jones, managing director of Motors.co.uk, said: “Our day-to-day conversations with dealers reveals how important the smartphone has become to running their business. This new platform unlocks further functionality so that they can easily manage their stock from any location and any device. This investment is a further sign of our passion to deliver smart tools that will help dealers. “We understand that dealers would like a simple and fast way to upload new stock, and thanks to AutoEdit GO, we have streamlined this process. Now dealers can take photographs on their latest vehicles and register them to their listings faster than ever before, saving them time and money. We will continue to collaborate with our dealers to make sure we develop solutions that help improve their efficiency.”
New figures from Motors.co.uk suggest that the majority of consumers consider changing the brand of car they currently drive when purchasing a new vehicle. Data from January to September 2016 shows that 74 per cent of visitors to the car search website looked for a different brand when trying to part-exchange or sell their current car. By analysing car valuation requests and part-exchange enquiries made by visitors using the What’s Mine Worth tool after they had viewed a car on sale, Motors.co.uk also found out which brands, makes and models commanded the most loyalty. It was revealed that Audi owners were the most loyal, with more than 50 per cent viewing another car from the Ingolstadt manufacturer before enquiring about part-exchanging their current car. The second most loyal group were Ford owners, with more than 45 per cent considering sticking with the blue oval brand, while 10 per cent of them considered either a BMW or a Vauxhall. Drivers most likely to consider other brands were owners of Peugeot, Renault and Toyota models, with 69 per cent, 74 per cent and 68 per cent viewing a model from another brand, respectively, when trying to part-exchange or sell their current car. While Mercedes-Benz owners were some of the most loyal (almost 45 per cent considered another one), 20 per cent searched for a BMW before looking to part-exchange or sell their current car. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “These results show that consumers have a wide consideration set when looking for their next new car and are prepared to shop around and take the time to research different brands, rather than just stick to what they are used to. "At Motors.co.uk we have built tools like Smart Search that help buyers find cars that match their requirements by the things like budget, running costs and extras. It’s also why we have search functionality that allows buyers to select multiple makes and models within the same search query so they can compare vehicles they are considering side by side and make the most informed decision possible.”
Motors.co.uk has partnered with a government backed scheme to offer essential advice to new parents. The car search platform has teamed up with the Department for Transport and the Department for Education to contribute to Your Parent Guide – a handbook distributed to all parents registering the birth of a new child, advising them on all aspects of childcare during the early months and years. Your Parent Guide offers parents positive and practical advice on a host of topics, ranging from, from feeding and health, up to preparing them for when their child goes to school. In the same spirit, Motors.co.uk has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers. This partnership is indicative of the Motors.co.uk mission to help buyers buy the right car for them and its contribution sits alongside other contributors to the guide, which include The Money Advice Service, Start 4 Life and the government’s road safety initiative Think! Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent. “We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.” He added: “At Motors.co.uk we are committed to helping families find the right car to suit their lifestyle. Whether you are raising children in a city or in the country, we believe any parent will be able to find the car they need to make driving both enjoyable and safe for their family. “We know that key life stages changes – such as moving house, changing job, finding a new partner and, of course, having children – are key drivers of buying and selling cars. With this partnership with Your Parent Guide we’re able to put our brand in front of this highly engaged audience, building awareness and visits for Motors.co.uk and response and sales for our advertising dealers.” *Office of National Statistics, National Records of Scotland, The Northern Ireland Research and Statistics Agency - October 2016
- Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
- 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
- Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers