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Motors.co.uk unveils new style homepage in continued investment

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04 28, 2016 | Posted in General | 0 comments

Motors.co.uk has revealed a new website homepage as part of its ongoing investment in brand, product and network. The new-look homepage builds on the site’s responsive platform, optimising regardless of the device on which it is accessed, and including a sleek, modern and animated background.  The design is mobile-led, with more than 40% of visits to Motors.co.uk now coming from mobile phones (66% including tablets).  The page has been built using the same cutting-edge technology as sites such as Twitter and Facebook, and is designed to load content for mobile and tablet devices even more efficiently to further enhance user experience. The bold new look is the latest statement in a series of enhancements being made to the brand to support its ambitious growth plans. The Motors.co.uk Network has grown substantially over the past few months, with major new partnerships including RAC Cars, Auto Clubs International and Motoring.co.uk. Dealers listing stock on the site have also benefitted from Motors.co.uk’s ongoing consumer advertising campaign, currently focused on a series of radio slots on the UK’s number one sports radio channel; talkSPORT. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We extensively planned the rejuvenation of our homepage as part of an ongoing innovation in product, service and brand. We’ve chosen an animated background featuring our Smart Finger character to welcome users to the site, ensuring our digital product messaging mirrors the brand’s above-the-line creative. “The strategic positioning of the core search functionality centre-page and above-the-fold closely aligns with our ambition to simplify the vehicle search process. With this in mind, the new design serves to de-clutter the homepage and utilise enhanced calls to action to immediately draw the eye, presenting the user with a clear and easy to use search panel across all devices. “Ultimately, all of our investments in the Motors.co.uk brand are focused on helping our dealers to sell more cars, more profitably. And we will achieve this by continuing to put the brand at the forefront of consumer’s minds.” David Hearns, product director at Motors.co.uk, added: “While the website has been device-friendly for a number of years, we are becoming even more mobile-focused in our user experience. “This development has significantly improved page load speed and is serving our aim of matching consumers with their next car quicker. This new style will be introduced across the website over the coming months as we upgrade each section to the new design, with search results pages, dealer stock and vehicle detail pages next in line for the update.” Motors.co.uk now features more than 350,000 vehicles for sale and reaches in excess of 4.2m unique users each month (Motors.co.uk Network, *comScore MMX Multi-platform, January 2016).

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RAC Cars partners with Motors.co.uk to shake up the car search market

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04 07, 2016 | Posted in Partnerships | 0 comments

  • RAC Cars to join Motors.co.uk Network from May 2016
  • Dealers to get access to more leads from their marketing spend through single relationship, saving them time and effort
  • Partnership creates new combined stock levels of over 400,000 cars
RAC Cars and Motors.co.uk have joined forces to create a powerful new advertising partnership that takes competition in the car search market to the next level. The industry-changing partnership gives vehicle dealers access to RAC Cars’ and Motors.co.uk’s combined audiences through one relationship, providing dealers with an exceptional route to advertise their stock to a substantial in-market car buying audience. Together, the two businesses’ combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Motors.co.uk Network and 1.2m visitors per month across the RAC’s online brands. The Motors.co.uk Network already includes major automotive websites such as Parkers, Sunday Times Driving, Motoring.co.uk and Carsite. Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed, saving time and money. Customers will also easily be able to take advantage of the RAC’s market-leading range of products designed to inspire buying confidence including history checks, vehicle inspections, loans, breakdown cover, insurance and the RAC BuySure scheme. For RAC Approved Dealers that provide BuySure, there will be an enhanced package on RAC Cars giving them additional advertising prominence in recognition of the fact that all their vehicles are prepared to this high standard. The first significant development of the new partnership will be the launch of a new RAC Cars website in May, with enhanced functionality and an improved user journey. Phill Jones, managing director of Motors.co.uk, said: “In RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers. “This is great news for both car dealers and prospective buyers. It will provide dealers with access to a larger audience of in-market car buyers through a single relationship, while consumers will benefit from a greater choice of vehicles and the reassurance of RAC’s compelling consumer products. It also underlines Cox Automotive’s ongoing investment in Motors.co.uk to be the trusted advertising partner to the automotive industry.” Robert Diamond, managing director of Motoring Services at RAC, said: “In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market. We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while at the same giving buyers more choice, together with the buying confidence the RAC name brings. “Our partnership with Motors.co.uk is the logical next step to deliver maximum benefit for dealers via our significant combined reach and the ability to engage with our eight million members. There is also a very real benefit to both dealers and consumers as every decision to buy is supported by the opportunity to take advantage of the RAC’s industry-leading products which are designed to give buyers greater reassurance they are purchasing a car that doesn’t have a hidden history or an underlying mechanical issue. “It is clear that in Motors.co.uk we have chosen the right partner with one goal in mind – to deliver more leads to dealers. And, in creating great, cost-effective solutions for dealers we are also providing great car-buying solutions for customers to buy the right car for them.”

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Fuel prices free up motorists’ wallets and alter shopping habits, according to Motors.co.uk

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03 18, 2016 | Posted in Statistics | 0 comments

As UK drivers enjoy a drop in fuel prices at the pumps, there’s been a subtle change to the nation’s car shopping habits. While monthly expenditure on fuel is falling, data from Motors.co.uk shows an increase in vehicle searches by monthly payment – with a 78% rise in searches by a monthly payment amount of £0-£300. And, with manufacturers offering countless deals for new cars within this price range, the reduced monthly spend on fuel is freeing up cash for consumers to upgrade their vehicle selection. From November 2015 to February 2016, total searches by monthly payment increased by 97% against an overall rise in visits to Motors.co.uk of 61%. This is according to data from the Motors.co.uk Smart Search functionality, which enables shoppers to search for vehicles based on the lifestyle criteria that matters to them. Peter Watts, director of dealer insight at Motors.co.uk, explains: “Over the past few months, we’ve seen fuel prices reach their lowest since 2009, with supermarkets slashing their prices to below £1 a litre. To put this into context, at its highest price point, we were paying over £1.42 a litre in April 2012 – that’s a saving of just over £25 for a 60 litre tank each time it’s filled up. Consumers are therefore making a significant saving each time they visit the pumps and, in some cases, this is freeing funds for spending elsewhere, such as on updating vehicles. “This is good news for dealerships, with sales teams able to work closely with customers in order to present the most appropriate finance solution for their circumstances. In some cases, this may mean being able to reallocate the saved fuel costs to trade up a price bracket. Add in more fuel efficient models and the fuel cost reduction could be even more compelling. “However, we must be mindful that the economic situation with regards to fuel is not a stable one and the drop in fuel prices is beginning to slow. Despite the Chancellor announcing a continued freeze in fuel duty in his recent budget, as oil prices steady slightly we could see an increase in fuel costs sooner rather than later. Dealers need to be quick to adapt and offer consumers advice on the finance and model options available to them and how this will impact their monthly and overall costs, regardless of the direction in which the economy may shift.”

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Motors.co.uk reveals results of consumer car buying journey study

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03 18, 2016 | Posted in Statistics | 0 comments

To help increase sales and drive traffic to a dealership, understanding what makes car buyers tick and the route they take before making a purchase is vital. To achieve this, Motors.co.uk has released its latest insight into the consumer car buying journey. The findings from Motors.co.uk show that the most important source of research for consumers looking for a new or used vehicle is car search websites, followed by car review websites. Car dealership websites were ranked closely behind in third place. Recommendations are still a significant influencer on the car buying process, with over a quarter (28%) of people turning to friends and family for information. This reaffirms the importance of continued good customer service at a dealership, as word of mouth is still a powerful tool. Social media is another area not to overlook; with 11% of consumers using this channel to research their next car purchase, it links closely to dealer reputation. Previous insight from Motors.co.uk showed that 36% of people said whether they had heard of the dealer and whether it had been recommended by other car buyers was important – so for many, experiences and opinions shared on social media and through online reviews could be the deciding factor in a sale. Such insight highlights the importance of aligning the offline and online experience for consumers. Peter Watts, director of dealer insight at Motors.co.uk, explains: “Our data reaffirms that consumers will have conducted extensive research before they set foot in a dealership, so a dealer needs to bear this in mind when speaking to a customer in person. For all retailers, it is important to listen to the demands of their customer base and this will lead to an increase in trust and excellent customer service. “Interestingly, two of the UK’s top three ranked businesses for service in the recent report from the Institute of Customer Service are online organisations, Amazon and First Direct, with John Lewis knocked off the top spot and out of the top three for the first time in seven years. This demonstrates the power of online businesses and how consumers are valuing excellent customer service despite not having face-to-face contact with a brand. For the motor industry, which is operating both on and offline, this reiterates the importance of ensuring customers have a consistent, smooth transition between the two channels. “Reputation remains key and dealers who can align different elements of the consumer car buying journey and leave customers feeling happy and secure with their service will take the lead.”

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Motors.co.uk research reveals where car buyers will be shopping this year

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02 11, 2016 | Posted in Statistics | 0 comments

Everyone would appreciate a crystal ball to provide an insight into the future, and the motor industry is no exception. Understanding how and where different types of car buyer will be shopping this year, and how to convert those not visiting dealerships into sales, is a top priority all round. Research from Motors.co.uk shows there is still a clear gender and generational divide among shoppers at dealerships, as traditional consumer perceptions of the industry remain. The latest insight from Motors.co.uk shows that, while the majority of car buyers consider using an independent (54%) or franchised dealership (50%), over a third (34%) would consider purchasing from a private seller. Interestingly, it’s men who are more likely to purchase a car from a franchised dealership. Women are more likely to buy from a private seller (39%) compared to men (30%), or an independent car dealership, 57% compared to 52% of men. Car buying is also a generational game. Those aged 35-54 are more likely to buy from an independent car dealership than any other source, while almost half (49%) of younger buyers, those aged 18-34, are willing to consider buying from a private seller. In fact, 18-34 year olds are almost twice as likely than those aged 45-54 (14% compared to 26%) to go down the private seller route. This research shows that there is a continued need to attract more women and younger buyers into dealerships and this will mean overcoming existing perceptions. Peter Watts, director of dealer insight at Motors.co.uk, said: “These findings reaffirm that many younger and female buyers still feel that dealerships can be daunting places which are the domain of older males experienced in purchasing cars. A sales team that reflects and can relate to its existing and growing consumer base across all demographics, along with targeted marketing activity, will help to alleviate these anxieties and dispel the myths associated with the showroom environment. “Our younger generation is going to be buying cars for years to come, so that first point of contact on the forecourt or in the showroom to the growing number of independent female consumers and younger millennials needs skills aligned to the way they research and shop online.” Watts added: “We would all like to see a greater number of buyers perusing forecourts and completing sales and there is a clear opportunity to make this a reality if we appeal more to female and young buyers.” Motors.co.uk carried out this research with more than 700 consumers across the UK to uncover the reasons behind their car buying decisions.

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Auto Clubs International joins the Motors.co.uk network

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02 01, 2016 | Posted in Partnerships | 0 comments

Motors.co.uk is celebrating again after signing a new partnership with Auto Clubs International (ACI) as part of the ongoing expansion of its network. Vehicles from dealers advertising with Motors.co.uk began appearing on ACI’s network of websites from October, which helps to further expand the reach of vehicle adverts within the Motors.co.uk network to over 3.5 million monthly unique visitors*. Some of the key websites include petrol-head favourites fordownersclub.com and jaguarownersclub.com. Daniela Menzky, chief executive at ACI, said: “We’re excited to partner with such a forward-thinking and innovative business as Motors.co.uk. This is a major move for our network of online platforms for car owners and enthusiasts and we believe it will allow our members to have quick and easy access to some of the best matched cars on the market.” Phill Jones, managing director at Motors.co.uk, added: “We are excited to work with Daniela and the team at ACI. They are experts in creating highly engaged online communities, passionate about car ownership. We are proud to be able to present this knowledgeable audience with our depth of stock and search tools. This expansion shows our ongoing commitment to help advertisers sell the smart way and put their stock in front of consumers at every stage of the search process.” The past few months has seen Motors.co.uk greatly expand its network with major partnerships with Carfused.com, (part of Confused.com) and Motoring.co.uk. The Motors.co.uk Network also includes: Sunday Times Driving, Parkers, HonestJohn, Carsite Network, Desperate Seller, Drive24, and more than 300 regional newspapers and classified sites. The ACI network includes sites such as:

*comScore MMX Multi-Platform, November 2015, based on the Motors.co.uk Network which includes Motors.co.uk, Parkers.co.uk, Carsite.co.uk, Motoring.co.uk, Driving.co.uk, Carfused.com and many more.

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Research from Motors.co.uk shows benefit of the softer sell

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01 26, 2016 | Posted in Statistics | 0 comments

While price and choice remain the key considerations when it comes to consumer car buying decisions, the four ‘Rs’ of reputation, relationships, recommendations and rapport are still important. That’s the finding from the latest research from Motors.co.uk, which explores the buying habits of UK drivers. The research shows almost a third (30%) of consumers said having confidence in the dealer influenced them a great deal when making the decision where to buy their car from. In support of this, 36% of respondents said whether they had heard of the dealer and whether it had been recommended by other car buyers was important, and almost a fifth (18%) said whether they had a good rapport with the dealer was important. When asked what was the most desired improvement to the car buying experience, if you take the most obvious answer of price (17%) and choice (16%) out of the equation, honesty and confidence in the salesperson (15%) and improved customer service (12%) come out as the next most important factors. Peter Watts, director of dealer insight at Motors.co.uk, said: “Our research indicates that, on initial contact with the dealer, the consumer has already decided after hours of research that the vehicle they have selected will fit their lifestyle and financial requirements. Therefore, dealers can benefit by switching their focus to helping the customer validate their decision using soft skills in order to cement the sale. “Quick and simple measures, such as ensuring the timings for test drives suit the customer’s personal and work schedule and delivering an aligned online / offline experience, will further strengthen the consumer’s confidence in the salesperson, which helps to assist a more enjoyable purchasing journey.” Watts continued: “These findings highlight the importance of aligning the basics around price and choice with softer skills, making sure everyone within a dealership who is responsible for sales is also focused on delivering the very best customer service. The benefits of building a strong reputation should not be overlooked and securing solid customer recommendations is still key.” The research by Motors.co.uk was carried out with more than 700 consumers across the UK.  

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Motors.co.uk broadcasts ‘Smart Search’ message to the nation

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01 21, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has once again affirmed its commitment to delivering high value leads to its dealer partners after signing a new agreement with the world’s biggest sports radio station, talkSPORT. The new advert which features a voiceover from comedy legend Peter Serafinowicz, a favourite from the successful ‘Smart Finger’ TV advert series, went live on air this week (from Monday 18 January). The six month sponsorship of talkSPORT’s traffic and travel bulletins will see the car search giant take significant air time, with a massive 156 peak listening slots every week. This will help increase brand awareness among listeners, who comprise a significant number of in-market car buyers. With a selection of content playing on rotation, the calls to action will include: ‘Reduced Cars’, ‘Smart Search’, ‘Sell your car for free’, ‘Search by Monthly Payment’ and ‘Email Alerts’, all of which last around ten seconds. Plus, an additional 30 second full length advert promoting Motors.co.uk’s innovative car search and expansive network will be played during the period across peak daytime shows. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We’re excited to be able to provide dealers with even greater exposure to in-market car buyers through our partnership with talkSPORT to deliver our newest campaign. The series of radio adverts will work cohesively alongside our current TV campaign to further improve brand awareness and promote the Motors.co.uk products and services among our core demographic, adding value to our dealer network by attracting even more highly qualified leads.” Adam Mills, sales director at talkSPORT, said: “This is a great partnership for talkSPORT, as we are the ideal station for reaching new car buyers – 11% of all new car purchasers in the past year were talkSPORT listeners, and one in five people tuning into the station say they’re looking to buy a car in the next twelve months. Because talkSPORT reaches a high number of people who are dedicated to sport, they really engage with our advertisers too.” To hear the new advert listen in today on DAB search for talkSPORT, or live online at: http://talksport.com/radio/how-to-listen

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Motors.co.uk research sheds light on new vs used buyer behaviour

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01 13, 2016 | Posted in Statistics | 0 comments

The latest research from Motors.co.uk shows that the traditional differences between new and used car buyers are being eroded. Whereas second-hand cars used to be the preserve of first-time drivers and those on constrained budgets, the growth in new car deals and monthly payment offers has blurred the lines. The research, carried out with more than 700 consumers across the UK, delved into the reasons behind buying decisions. Of those consumers who bought a new car, over a third (34%) of respondents chose new over used because of cheaper running costs and a quarter (25%) because of the headline discount offered. It shows that manufacturer marketing and dealer offers are working; consumers are buying into the affordability of new cars. When it comes to used car buyers, nearly two thirds (60%) would be influenced into buying a new car if there was a significant discount on the headline price. Of new car buyers, over a third (35%) were considering a used car, which highlights the scope for improving communication on used car portfolios when at the forecourt. This insight shows that if a dealer wants the buyer at their forecourt to consider both the new and used stock, then they need to communicate the running costs of all vehicles concisely and the discounts and finance packages available on used cars. Peter Watts, director of dealer insight at Motors.co.uk, said: “Our latest research gives us some important insight into the reasons behind current consumer buying trends. We all know that sales of new cars are on the rise but it’s important to understand the specific reasons behind these purchases if the end goal is to sell a mixed portfolio of new and used. “The franchised dealer needs to ensure they have the ideal used stock and availability of new inventory to capture the consumer’s enquiry and deliver on their requests. In addition, it is important to understand the need to be flexible around the delivery expectations of the customer and ensuring that stock positioning maximises the profit opportunity. “This time of year can be particularly challenging for forecourts as consumers focus on bad weather, so these findings are timely for helping to maximise sales across both new and used cars.”

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Motors.co.uk reveals most-searched cars of 2015

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12 23, 2015 | Posted in Statistics | 0 comments

Motors.co.uk has revealed the most searched and sold cars across its network in 2015. In a move designed to support dealers planning their stocking policies for next year, Motors.co.uk has shared the top 10 vehicles clicked on and sold in each of seven key body style categories: 4x4, convertible, coupe, estate, hatchback, people carrier and saloon. While Land Rover, Mercedes-Benz, Ford and Vauxhall topped the charts across the various segments in terms of sales, the search results were a little more open. Here, MG, Bugatti, Alfa Romeo, Honda, Mayback, Mercedes-Benz and SEAT all took the top honours. Unsurprisingly, the data on searches also revealed a much wider range of models within the manufacturer categories. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, commented: “Clearly, we would expect to see the mainstream manufacturers represented across both sales and searches. However, it was interesting to see some of the difference in how people search for cars and what they ultimately buy. For example, while no one would be surprised to see Mercedes-Benz top the sale list for both convertibles and coupes, SLK and C Class respectively, the search results features the MG MGTF and the Bugatti Veyron – a lot further out of most peoples’ price range. “This kind of data can be really useful for dealers when it comes to pulling together their stocking policies for the next 12 months. Understanding what consumers are searching for and what they ultimately spend their money on can help to inform which vehicles should be on the forecourts and, also, which models are likely to draw attention from which you can then move on to sell something else.” Alongside releasing data on the most popular cars in 2015, Motors.co.uk has also confirmed that 2014/15 is the third consecutive Christmas in which mobile searches boosted traffic to its website. While vehicles searches tend to drop off around 23rd December, the Motors.co.uk data suggests that they jump back up again in time for the Queen’s Speech at 3pm on Christmas Day before accelerating further on Boxing Day. Kelleher adds: “We are a nation of gadget addicts and historically we have seen a huge increase in searches, especially from tablets and mobile devices, over the Christmas period. While dealer forecourts may be traditionally quiet during the festive season, the evidence clearly shows that there is plenty of demand out there for consumers looking to swop their car for 2016. With that in mind, the days between Christmas and New Year could be a retail goldmine for ‘switched-on’ dealers with a festive digital marketing plan.” To support dealers over the festive period, Motors.co.uk will have a strong advertising presence within Premier League football on Saturday 26th and Monday 28th December. Games in which the Motors.co.uk Smart Finger ads will feature include Manchester United vs. Chelsea and Leicester City vs. Manchester City. For more information, visit www.motors.co.uk. The Motors.co.uk most-sold cars in 2015

4x4   Convertible   Coupe
Manufacturer Range Manufacturer Range Manufacturer Range
Land Rover Freelander Mercedes-Benz SLK Mercedes-Benz C Class
Land Rover Range Rover Sport MINI Convertible Audi TT
Honda CR-V Mercedes-Benz E Class Volkswagen Scirocco
Ford Kuga Mazda MX-5 BMW 3 Series
Land Rover Discovery BMW 3 Series Vauxhall Astra GTC
Land Rover Range Rover Evoque Peugeot 207 Mercedes-Benz E Class
Kia Sportage Audi A3 Audi A5
Toyota RAV4 BMW 1 Series BMW 1 Series
Land Rover Range Rover Fiat 500 Renault Megane
Hyundai Ix35 Volkswagen Golf SEAT Ibiza
 
Estate   Hatchback   People Carrier
Manufacturer Range Manufacturer Range Manufacturer Range
Ford Focus Ford Fiesta Vauxhall Zafira
Vauxhall Zafira Ford Focus Ford C-MAX
Ford Mondeo Vauxhall Corsa Vauxhall Meriva
Honda CR-V Vauxhall Astra Ford S-MAX
Peugeot 3008 Nissan Qashqai Ford Galaxy
Volkswagen Passat Volkswagen Golf Volkswagen Touran
BMW 3 Series Fiat 500 Citroen C4 Picasso
Vauxhall Astra Nissan Juke Renault Scenic
Mercedes-Benz C Class Volkswagen Polo Citroen C3 Picasso
Audi A4 Renault Clio Ford Focus C-MAX
 
Saloon
Manufacturer Range
Mercedes-Benz C Class
BMW 3 Series
Jaguar XF
Mercedes-Benz E Class
Audi A4
BMW 5 Series
Volkswagen Passat
Audi A6
Vauxhall Astra
Lexus IS
  The Motors.co.uk most-searched cars in 2015
4x4   Convertible   Coupe
Manufacturer Range Manufacturer Range Manufacturer Range
Mercedes-Benz G Class MG MGTF Bugatti Veyron
Land Rover Discovery 3 Mercedes-Benz CLK Ferrari 348
Jeep Compass Porsche Boxster Ferrari 328
Jeep Patriot Volvo C70 Bentley Continental GT
Nissan Pathfinder Mazda MX-5 Nissan 350Z
Porsche Macan Volkswagen EOS Aston Martin DB6
Mitsubishi Shogun Sport BMW 6 Series Alfa Romeo GT
Toyota Landcruiser Jaguar XK Mazda RX-8
Volvo XC90 BMW Z4 Hyundai Veloster
Land Rover Defender Mercedes-Benz SL Class Ferrari 550
 
Estate   Hatchback   People Carrier
Manufacturer Range Manufacturer Range Manufacturer Range
SEAT Exeo Alfa Romeo 147 Honda FR-V
Jaguar X-Type Mitsubishi Lancer Renault Grand Espace
Porsche Cayenne MG ZR Mercedes-Benz Viano
Volvo V50 Vauxhall Viva Chrysler Grand Voyager
Subaru Outback Dodge Caliber Fiat Doblo
Chevrolet Captiva Suzuki Celerio Kia Sedona
Toyota Corolla Verso Ford Ranger SEAT Alhambra
Peugeot 407 Vauxhall Signum Chevrolet Orlando
Peugeot Partner Tepee Toyota Urbancruiser Renault Grand Scenic
Audi A6 Allroad Mazda 6 Ford Focus C-MAX
 
Saloon
Manufacturer Range
Maybach 62
Vauxhall Insignia
Alfa Romeo 159
Chrysler 300C
Bentley Brooklands
Chevrolet Cruze
Jaguar S-Type
Mercedes-Benz CLS
BMW 7 Series
Subaru Impreza

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