Motors.co.uk has transformed the traditionally subscription-based used car advertising model with the launch of its new value-based pricing, which ensures that dealers only pay for the level of consumer engagement that its automotive Network delivers through relevant ‘lead assists’. Lead assists are defined as consumer engagements with a listed vehicle including via a detailed page view, a call or email to the dealer, viewing the dealer’s location on a map, visiting the dealer website, or sharing details of the vehicle. Research from Motors.co.uk shows that on average, it takes between 250 and 300 lead assists for an independent dealer to sell a car, with this number varying based on factors such as make, model, price, local demand and image quality. Dealers have full visibility of all lead assists at any time via The Eye – the intuitive online dashboard provided to every Motors.co.uk dealer. Phill Jones, managing director of Motors.co.uk said: “Our primary job at Motors.co.uk is to get dealers’ cars in front of in-market car buyers. Dealers should, therefore, have an invoice directly linked to the value delivered. This approach gives dealers a performance target and certainty that Motors.co.uk is delivering on its promise. This is underlined through our investment in services, such as our vehicle response tracking platform The Eye, where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising. “We passionately believe that dealers should monitor their advertising return on investment and our Value Based Pricing makes this easy for dealers.” More than 2,000 dealers have already transitioned to the new Motors.co.uk pricing model, including John Ayers Cars in Felmingham, Norfolk. David Ayers, who runs the business with his father, explains: “We will always spend money on advertising that works, and with the flexibility of the price depending on the response, value-based pricing means that we can always work together in a fair manner.” Jones concludes: “Value-based pricing underlines our commitment to fairness and transparency in our relationship with dealers.”
Motors.co.uk has migrated its website and services to the Cloud to improve their speed and data security. The move to Microsoft Azure – which manages data and online platforms from a global network of data centres – has made the Motors.co.uk website 25 per cent faster than when it was hosted locally. The migration will also enhance the speed and security of Motors.co.uk car dealer solutions, such as its stock registration application AutoEdit, and bespoke dealer websites built by the AutoExposure team. David Hearns, product director at Motors.co.uk, said: “By moving our services to Azure, we are joining many modern businesses in providing our customers with agile solutions that can be accessed wherever they may be. “The migration to the Cloud further secures both our business and customer data in an age where safeguarding against cyber crime cannot be taken for granted. “We have also already seen an improvement in the website experience for UK car buyers thanks to the increased page load speed, which builds on the work we did last year when we relaunched the website in order to provide a faster, more user-friendly car search platform for in-market car buyers.” ENDS
Motors.co.uk updates response tracking platform to help dealers understand value of their advertising
Motors.co.uk has launched a redesigned version of its vehicle response solution, The Eye, to help UK car dealers understand how consumers interact with their advertised stock. The Eye captures lead assists, such as detailed page views, telephone calls and email enquiries, so dealers can track how consumers contact car sellers and search for vehicles listed on Motors.co.uk. The platform will host future tools that will help dealers maximise their return on investment with Motors.co.uk and has been given a refreshed design. This Eye has also been mobile-optimised to allow dealers to track vehicle responses on any internet-connected device – including smartphones and tablets. Following a successful trial period in April 2017, the new version of The Eye is now available to all independent dealers who advertise with Motors.co.uk. Phill Jones, managing director of Motors.co.uk, said: “In what is quickly becoming another year of economic and political instability, car dealers want to know how advertising will benefit their business and the full extent of their marketing investments. “The Eye – now redesigned to provide a holistic view of vehicle response – allows dealers to fully understand each lead assist and how listing their stock with Motors.co.uk is improving their business. “This solution is another example of how we’re committed to providing value for dealers, through transparency and fair assessment of their lead assists.” In order to publicise its launch and encourage usage, dealers who access The Eye between now and July 21st will also be entered into a prize draw to win a trip to Las Vegas. ENDS
Motors.co.uk has added a new Car Reviews section to its website to give visitors the opportunity to read extensively about vehicles they are looking to purchase. With 90% of consumers starting their car search online*, Motors.co.uk is recognising demand from car buyers to offer resources so they can fully research vehicles from their computers and smartphones. The car search website has created dedicated review pages for OEM brands, providing consumers with an overview of each brand’s range of models. Consumers can then select which car they want to read about, with each mobile-optimised model review page including a rating, vehicle history and in-depth analysis of features, trims and affordability. The pages also use live market data to show the average price by make, model and trim to help consumers understand the fair value range for each car. Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “Our new Car Reviews section is another example of our commitment to make car buying easier for consumers. “While many motorists are knowledgeable about cars, they still seek reassurance and trusted advice to help them make the right choice before buying their next vehicle. “These reviews have been designed to meet consumer demand for online resources and provide them with the insight they desire to find the car that suits their needs and lifestyle.” ENDS *2015 Google/TNS Global Auto Study
Motors.co.uk is celebrating a record number of visitors to its automotive partner Network, as it continues to grow its market share. In March 2017, the Network reached 5.1m consumers across its automotive websites. This year, the network has introduced PetrolPrices.com and Used Car Expert as new partners and has now beaten its record of unique visitors for the second time in three months. In January, the Network reached 4.9m consumers and since then, Motors.co.uk has introduced its new Value Based Pricing – linking the response car dealers receive from their advertised vehicles with how much they pay. Now, car dealers are given a full understanding how many lead actions, such as consumer page views and enquiries, that a vehicle receives and how much each one costs. Phill Jones, Managing Director of Motors.co.uk, said: “In a period of political and economic uncertainty, we understand that car dealers want their sales processes and marketing strategy to remain in their control. “By advertising with us, dealers are benefitting from a transparent and fair model that promotes stock to wide range of car buyers, who can view and go on to purchase their vehicles. “This is the second time the record for unique visitors to our automotive Network has been broken in 2017 and we only expect this trend to continue this year as we make it easier than ever to advertise vehicles on multiple websites.” ENDS
Motors.co.uk is celebrating a record number of visitors to its automotive partner Network, as it continues its growth in industry market share. In January 2017, the Network reached 4.9m consumers* across its automotive websites. Along with increase in audience, dealers are also benefiting from a shorter average stock turn by advertising their cars with Motors.co.uk. Vehicles displayed on the car search website spent an average of 35 days in stock in 2016, which is significantly lower than stated industry averages. Motors.co.uk is continuing to expand its partner Network, following the addition of PetrolPrices.com in February 2017, and it already includes major automotive websites such as Parkers, Motoring.co.uk, RAC Cars and Confused.com. Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “The rise in consumer reach and a shorter stock turn means our customers are selling their cars faster to more potential customers, generated from multiple online touchpoints in the car buying journey. “With 90 per cent of consumers starting their search on Google** and 72 per cent of UK consumers visiting three or more car search websites when they look for a new vehicle***, our Network provides dealers with an instant solution that puts their stock in front of potential car buyers in multiple locations. “We recently added PetrolPrices.com and are working closely with a number of automotive organisations to continue expanding the Network, with announcements about new partnerships coming in due course.” Ends * comScore MMX Multi-Platform, January 2017, based on the Motors.co.uk Network which includes Motors.co.uk, Parkers.co.uk, HonestJohn, Motoring.co.uk and many others. ** Google/TNS Global Auto Study *** http://media.motors.co.uk/statistics/nearly-three-quarters-of-consumers-use-three-or-more-search-websites-when-looking-for-their-next-car-says-motors-co-uk/
Savvy UK car dealers are bracing themselves for a rise in demand for electric vehicles from car buyers, according to new figures from Motors.co.uk. The car search website has found more consumers viewing electric cars than ever before, with a 12 per cent increase in views in the second half of 2016 compared to views between January to June last year. There has also been another sharp rise in January 2017 compared to the start of 2016. Motors.co.uk saw a 136 per cent year-on-year increase in detailed page views by consumers for the BMW i3 in the first month of 2017, along with a 122 per cent rise in views for the Nissan Leaf in the same period. Fellow Cox Automotive brand, Manheim saw the number of electric vehicles it sold in the wholesale market increase by 38% year-on-year in 2016, with motor traders rather than franchised dealers buying the largest proportion of stock. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk said: “When electric cars were launched in this country, car dealers and consumers alike were sceptical about their relatability and practicality. However, we are now seeing some momentum as manufacturers make their vehicles more affordable, fit them with long-lasting batteries and consumers become more aware of their carbon footprint. “While we can partially attribute this year-on-year rise in electric vehicle views on our website to an increase of listed stock, it is becoming clear that plug-in cars will only continue to become more popular. “For example, it has been forecast that there will be more than 100,000 plug-in cars on UK roads by the middle of the year and there were nearly 37,000 new electric vehicles registered in the country in 2016.* “The next 12 months will be crucial to the growth of electric vehicles in the UK and with many dealers preparing themselves to diversify their stock to suit consumer preferences.” Ends *https://www.goultralow.com/press-centre/releases/2017-set-to-be-landmark-year-for-electric-car-registrations/
Motors.co.uk has added PetrolPrices.com to its automotive advertising Network. From the start of February, the leading petrol price comparison site will display vehicle adverts from Motors.co.uk’s customers. The new partnership will give Motors.co.uk dealers even greater value from their partnership with the car search website as their stock will receive further exposure. Now, hundreds of thousands of consumers who visit PetrolPrices.com every month will also be given the chance to find their next car as well as the latest fuel prices. The Motors.co.uk Network already includes major automotive websites such as Parkers, Motoring.co.uk, RAC Cars and Confused.com. Phill Jones, Managing Director at Motors.co.uk, said: “At Motors.co.uk we are committed to providing cost effective adverting solutions for our dealers and we constantly review our network approach to identify potential new partners to ensure they deliver the right value for the UK’s car dealers. “With this in mind, we are excited to join forces with PetrolPrices.com and are delighted that this new partnership will give dealers access to a larger audience of active car owners through a single relationship with us. “PetrolPrices.com is a consumer champion, so it is strongly aligned with the focus of Motors.co.uk on making car buying, selling and owning easier. Its data-driven approach ensures drivers find the best value-for-money for their fuel, and we look forward to working with them so their website visitors can find the right car for them as well.” Jason Lloyd, Managing Director at PetrolPrices.com, added: “PetrolPrices.com is excited to be working with Motors.co.uk, which is a brand we feel shares our passion for motoring and has the same money saving ethos as we do. The partnership makes complete sense in that we help members find the cheapest or nearest fuel and Motors.co.uk help with car buying, selling and owning a vehicle. “This is the start of what we feel will become a strong partnership and as we expand our money saving capability, Motors.co.uk will complement the range of tools and services that will be provided to our 1.8 million active motorist members.”
Motors.co.uk is celebrating 10 years of providing car dealers with innovative solutions to help them connect with the nation’s car buyers. In the 10 years since the launch of Motors.co.uk in 2007, the motor industry has witnessed major change, while some things have stayed the same:
- Average new car CO2 emissions have decreased by 27%*
- More than 22.6 million new cars have been registered in the UK*
- The total number of cars on British roads has increased by around 2.5 million*
- Five cars have been in the top 10 best sellers every year (the Ford Fiesta, Ford Focus, Vauxhall Corsa, Vauxhall Astra and VW Golf)*
- The Ford Fiesta has dominated the UK car industry, being crowned the biggest selling car in eight of the 10 years Motors.co.uk has been in business*
- In January 2007, Tesla had not yet put its first car into general production
- The United States elected its first black president in Barack Obama.
- Current US president Donald Trump had hosted two series of The Apprentice before Motors.co.uk was launched.
- The iPhone, now the most used device to visit Motors.co.uk, was not released until June 2007. Since then, Apple has designed 13 different versions and sold more than a billion of their revolutionary smartphone.
- Facebook had only been available to the public for five months ahead of Motors.co.uk’s launch.
- X Factor winner Leona Lewis was UK number one with ‘A Moment Like This’. Six X Factor winners have topped the charts with their winners’ single during Motors.co.uk’s lifetime.
- In order to enter the competition, entrants must provide a valid email address and by doing so are agreeing to receive regular email communications from Motors.co.uk and carefully selected partners. Should entrants no longer wish to receive emails from Motors.co.uk, they may unsubscribe at any time
- The prize will be awarded in the form of an Amazon Kindle Fire HD 8
- There is only one entry per person
- Entrants must be at least 18 years of age and must be a resident of the UK
- The competition is not open to employees associated with Motors.co.uk, and their associated companies or their immediate families
- The prize may not be transferred to any other person and there are no cash alternatives or alternative prizes available
- In the event of the advertised competition prize being unavailable, Motors.co.uk reserves the right to offer an alternative prize of equal or greater value
- One winner will be randomly selected from all valid entries on 21st December 2016.
- The winner will be notified by email and must respond within seven (7) days of notification. If the winner fails to respond within seven (7) days of notification, the prize may be reallocated by Motors.co.uk
- co.uk’s decision is final and no correspondence will be entered into
- The competition winner may be required to take part in or co-operate with publicity
- Use of false name or address, for example a name by which the entrant is not usually known, will disqualify them from receiving any prize. Motors.co.uk reserves the right to oblige any potential winner to provide documentary proof of their identity, age and address as directed by Motors.co.uk before such person may claim their prize
- co.uk shall be entitled to terminate or modify the promotion or to modify these rules at any time prior to the closing date
- Entry into the competition implies acceptance of these rules
- Competition entries must be submitted by midday on Tuesday 20th December 2016. Motors.co.uk reserves the right to close the competition early.
- These rules are governed by English law