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Higher or Lower? Motors.co.uk test dealers’ used car knowledge with ‘Know Your Motors?’

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05 24, 2018 | Posted in Car Dealer Blog, General | 0 comments

Are UK car dealers the masters of the used vehicle market? Motors.co.uk is aiming to answer that question by putting its customers' knowledge to the test with a brand new interactive quiz. 'Know Your Motors?' is a six-week competition testing dealers' understanding of the used car market and the value of popular vehicles. This 'Play Your Cards Right' style quiz, asks dealers to prove if they know which cars are worth more or less than other similar vehicles. The competition - which is can be found via the Motors.co.uk response tracking platform The Eye - runs weekly, with different vehicles type categories tested during each round. As the competition progresses the best performers will be in with a chance of winning a prize. The quiz begins with an image of a car, in the style of a vehicle listing on Motors.co.uk, and is presented with its most recent retail value. The participant will then be presented with four more vehicles and have to click on 'Higher' or 'Lower' options to decide if its sale price on Motors.co.uk was worth more or less than the previous one. The competition is set to run for six weeks, with all Motors.co.uk dealers invited to make one entry per week. The three best performing dealers will then be awarded Amazon vouchers, with the top prize worth £250. Dealers are also encouraged to access The Eye, which was recently refreshed and mobile-optimised, to help them understand consumer response to their listed vehicles. Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: "We are always trying to create new fun and interactive ways to engage with our customers, and 'Know Your Motors?' gives dealers the chance to prove what they know about the value of popular cars against each other. "While we want to offer our dealers some friendly competition, we are also urging them to log into The Eye more often so they can get a better understanding of the consumer response to their vehicle listings. We recently refreshed and mobile-optimised the solution to ensure dealers can track response wherever they are on any internet-connected device. "Our records often show that dealers do their best to stay on top of their leads but some opportunities can be missed. For example, we recently discovered that more than a fifth of telephone enquires go unanswered, and while this is understandable due to working in busy dealership environments, we want to help our dealers follow up every lead generated by the Motors.co.uk Network."

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Motors.co.uk partners with TopGear.com to boost reach for dealers

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05 21, 2018 | Posted in Uncategorized | 0 comments

Motors.co.uk has partnered with BBC Studios TopGear.com to give its dealers’ stock even greater exposure online. This new commercial deal between Motors.co.uk and Top Gear will see the Motors.co.uk car search tool appear across the reviews pages on the Topgear website. Visitors will be able to click through to Motors.co.uk to search cars for sale in real time and view vehicles in more detail The Motors.co.uk Network of trusted automotive websites, which already includes Parkers.co.uk and Raccars.co.uk, has continued to grow in this year and reached more than 5.4 million consumers[1] in March 2018. Motors supporting partners graphic May 2018_TOP GEAR Motors.co.uk Managing Director Phill Jones said: “Top Gear is a real cultural institution and the website one of the most trusted sources of automotive content on the Internet. We are proud to partner with Top Gear and help its significant audience access cars for sale quickly and easily.   “On the back of record response for the Motors.co.uk Network, this partnership will further extend the reach of our dealers’ stock to in-market car buyers. This additional response potential, our unique pricing model with transparent performance targets and enhanced reporting tools with The Eye, there has never been a better time for dealers to advertise with Motors.co.uk. Marc Humby, Head of Partnerships for BBC UK Publishing, said: “We’re excited about our new partnership with Motors.co.uk.  Our website traffic continues to grow and we know we have a highly engaged community. “It was important to ensure we helped support those in-market users to access trusted car listings with a dynamic and innovative experience.We look forward to working closely with Motors.co.uk to further improve  this functionality and support our website growth strategy.” [1] ComScore, April 2018

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Motors.co.uk announces new solution with Facebook Marketplace to promote dealer listings to local buyers

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05 16, 2018 | Posted in General, Partnerships | 0 comments

Motors.co.uk has announced a new solution to help its dealers improve their online reach by adding their listings to Facebook Marketplace.
 
Facebook Marketplace makes it easy to discover, buy and sell goods, and now UK car dealers can showcase their stock within Facebook Marketplace.
May18_Marketplace
Facebook buyers can use location settings in Marketplace to find nearby goods, and Motors.co.uk dealers will benefit from their stock appearing in search results alongside private seller posts for relevant used cars terms - such as specific makes and models.
 
This experience is being brought to the UK after being introduced in the U.S. last October. Motors.co.uk will be activating dealers during the coming months.
 
Phill Jones, Managing Director at Motors.co.uk, said: "We are delighted to announce this new solution which will help our dealers reach more online in-market car buyers through their relationship with Motors.co.uk.
 
"This solution will connect our customers with more consumers who are already using Facebook to search for their next car - making both dealer engagement and the car search process easier.
 
"Our recent Motors.co.uk Network performance has shown more consumers are using our partners more than ever to search for vehicles and we will continue to strive towards extending this reach even further."
 
Martin Forbes, Chief Operating Officer at Cox Automotive UK, added: "We're excited to be working with Facebook Marketplace, hitting a sweet spot to identify an ideal solution for both our dealers and in-market car buyers.
 
"While boosting the exposure of our customers' listings, we are also making the car search process straight forward for consumers by adding stock to one of their favourite online platforms that they visit frequently to source quality products."

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Know Your Motors Terms & Conditions

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05 08, 2018 | Posted in General | 0 comments

The promoter of this Competition (“Competition”) is Motors.co.uk Limited, Central House, Leeds Road, Rothwell, West Yorkshire, LS26 0JE (“Motors.co.uk”). By entering this Competition, you as the entrant into the Competition will be deemed to have unconditionally accepted and agreed to be bound by these terms and conditions (“Terms and Conditions”). Motors.co.uk reserves the right, at its sole discretion, to withdraw, substitute or reallocate any Prize for one of equal or greater value and to amend or withdraw any part of the Competition (including closing date for entries) at any time without notice and any liability. Any decisions made by Motors.co.uk in relation to the Competition shall be final and binding and no correspondence shall be entered into. Motors.co.uk reserves the right to refuse to provide a Prize or may seek to recover a Prize where it becomes aware of any fraud or deceit by any entrant in relation to the Competition. Definitions Individual Survey Period: means one of the following six weekly periods within the Promotion Period:

  1. 3pm Friday 11th May 2018 to 9am Thursday 17th May 2018;
  2. 12pm Thursday 17th May 2018 to 9am Thursday 24th May 2018;
  3. 12pm Thursday 24th May 2018 to 9am Thursday 31st May 2018;
  4. 12pm Thursday 31st May 2018 to 9am Thursday 7th June 2018;
  5. 12pm Thursday 7th June 2018to 9am Thursday 14th June 2018 and;
  6. 12pm Thursday 14th June 2018 to 3pm Thursday 21st June 2018.
Prizes: the prizes available during the Promotion Period, as more particularly set out in clause 6. Reference to ‘Prize’ shall be to one of the Prizes (where applicable). Promotion Page: the survey within Survey Gizmo relating to this competition, which can be found at [insert link]; Promotion Period:  the overall Promotion Period is 3pm on Friday 11th May 2018 to 9am on Thursday 21st June 2018, which shall be split into the Individual Survey Periods Winner: a person who accesses the quiz, enters their valid e-mail address and submits correct answers to the series of questions. If scores are tied in the fourth Individual Survey Period, the winner will be selected by considering overall competition performances across the Survey Periods. If scores are tied after the entirety of the competition period, a winner will be selected on best performance per week. Entry Requirements
  1. Upon accessing the Know Your Motors survey quiz within the Promotion Period, you shall be presented with a quiz testing your knowledge of the used car market. Answer questions, ‘Higher’ or ‘Lower’ depending on your valuation of the vehicles displayed.
  2. Once you have entered your valid e-mail address (which must be the same e-mail address as you are registered with for use with Motors.co.uk) and correctly answered at least one question posed within the survey quiz, you shall be automatically be given one entry into the Competition. Incorrect answers to the question within the pop up box shall not be entered into the Competition.
  3. The questions within the quiz survey shall change for each Individual Survey Period within the Promotion Period. You are therefore permitted to enter in the manner set out in clause 2 once per Individual Survey Period, thereby giving a maximum number of 4 (four) entries per person during the Promotion Period.
  4. All entrants into the Competition must be 18 years or above and be a resident in the United Kingdom.
  5. Employees (and the immediate family members) of Motors.co.uk or any associated companies shall not be entitled to enter this Competition.
The Prizes
  1. The Prizes are 3 x individually valued Amazon.co.uk gift cards to the total value of £400 (four hundred pounds sterling).
    1. 1st prize is £250 (two hundred and fifty pounds sterling) Amazon.co.uk gift card
    2. 2nd prize is £100 (one hundred pounds sterling) Amazon.co.uk gift card
    3. 3rd prize is £50 (fifty pounds sterling) Amazon.co.uk gift card
Vouchers can be redeemed at Amazon.co.uk within a year of issue.
  1. Motors.co.uk reserves the right to substitute the Prizes for other prizes which it reasonably determines as being of equal value. Winners cannot request a cash alternative, transfer or substitution of a Prize.
  2. The Prizes may be subject to further terms of use by the supplier of the Prize, further details of which may be advised on the voucher itself.
  3. Any pictures of a Prize contained in any promotional material are for illustration purposes only. Actual Prizes may vary from any pictured prize.
The Winners
  1. Winners shall be picked at random by http://www.randomresult.com/, or such other online random generator that Motors.co.uk may use, on or before 30th June 2018 and Motors.co.uk shall notify the Winners by email (to the e-mail address provided as part of the Competition) as soon as possible after the expiry of the Promotion Period, requesting the Winners’ address details for postage/delivery of the Prizes.
  2. If a Winner cannot be contacted or does not respond to the e-mail within 7 (seven) days from the date that the e-mail was sent by Motors.co.uk, that Winner shall not be entitled to a Prize and Motors.co.uk shall select another Winner of that Prize in accordance with clause 10.
  3. If a Winner decides not to take a Prize, Motors.co.uk reserves the right to request written confirmation of such decision from such Winner and another Winner shall be selected in accordance with clause 10.
  4. Motors.co.uk shall send the Prizes (in the form of a voucher) to the Winners within 14 (fourteen) days of each Winner confirming their address details.
  5. Participation in the Competition constitutes permission for Motors.co.uk and any third party authorised by Motors.co.uk to use any Winner’s name and image at its sole discretion for publicity purposes.
Data Protection
  1. Any personal data collected or processed by or on behalf of Motors.co.uk in relation to this Competition shall be collected, held and processed in accordance with Motors.co.uk’ privacy policy, which can be accessed at http://www.motors.co.uk/privacy/
  2. The personal information we collect from you as part of the Competition shall be limited to your e-mail address and if you are a Winner, your address for delivery of the Prize. Following the expiry of the Promotion Period, any personal data we collect which is required solely for the purposes of the Competition (such as address details, but excluding e-mail addresses) shall be deleted and/or destroyed as appropriate. In entering your e-mail address for the purposes of this Competition, you acknowledge and agree to receive regular marketing e-mail communications from Motors.co.uk.
General
  1. Any dispute between you and Motors.co.uk in relation to the Competition or these Terms and Conditions shall be governed by and interpreted in accordance with the laws of England and you irrevocably agree that the courts of England have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these Terms and Conditions.
  2. Motors.co.uk shall not be liable for:
    1.  any delay in delivery (where applicable);
    2. loss or misplacement of a Prize during transit by any third party delivery provider;
    3. any lost or misdirected e-mail notifications, or other communication or network failures or circumstances affecting receipt of such e-mail;
    4. any loss or damage caused, nor for failure or delay in performing its obligations to a Winner if such delay or failure is caused by circumstances beyond its reasonable control;
    5. any costs or expenses not expressly mentioned in the Prize details or voucher; or
    6. damages, liability, loss (including indirect or consequential loss) or injury arising out of or in any way connected to the Prize or Competition.
  3. Nothing in these Terms and Conditions shall limit or exclude Motors.co.uk’s liability for:
  1. a) death or personal injury caused by its negligence;
  2. b) fraud or fraudulent misrepresentation; and
  3. c) any other liability which may not be excluded, restricted or limited by law.
  1. Any and all rights in relation to the Competition are the sole and exclusive property of Motors.co.uk. No information or data may be reproduced in any format or used in any way without the prior written consent of Motors.co.uk. Motors.co.uk shall be entitled to withhold consent at its sole discretion.
  2. If any provision (or part-provision) of these Terms and Conditions is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision (or part-provision) shall be deemed deleted. Any modification to or deletion of a provision (or part-provision) under this clause shall not affect the validity and enforceability of the rest of these Terms and Conditions.
  3. These Terms and Conditions (and any policies, promotional material or further terms and conditions referred to herein) shall represent the entire agreement between you and Motors.co.uk relating to the Competition.

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What We’ve Learnt This Week – 23.04.2018

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04 23, 2018 | Posted in Car Dealer Blog | 0 comments

Motors.co.uk and Cox Automotive News: Motors.co.uk updates lead management tool as 22% of car sales enquiries go unanswered – AM Online

  • co.uk has updated its lead management tool, The Eye, to assist “extremely busy” car dealers after it emerged that 22% of calls to dealers go unanswered
  • In March 2018, 22% of telephone enquiries went unanswered by Motors.co.uk dealers
  Cox Automotive promotes Kieran TeeBoon to managing director of Dealer Auction – AM Online
  • Cox Automotive has announced the promotion of Kieran TeeBoon to the post of managing director at Dealer Auction.
  • TeeBoon, who has been with Cox Automotive for five years, will move to the role from his current role as operations director
  • Prior to Dealer Auction, TeeBoon worked with dealerships including Francis Seat and Listers
  Dealer used car margins decline in ‘challenging’ first quarter – Motor Trader
  • Used car dealers experienced a ‘challenging’ first quarter with the majority, 69%, saying their margin had fallen year on year.
  • Compared to Q1 last year, 59% of dealers noted a deterioration in retail demand, 40% said finance penetration was lower and 60% said physical footfall had fallen, according to Philip Nothard, head of external relations with Cox Automotive
  • The vast majority of dealers, 86%, said target pressures were resulting in higher levels of pre-registered cars hitting the market while 60% said the scrappage schemes on offer from carmakers were sucking sub-£2,000 cars out of the market
  Industry News: EVs present car dealers 'massive profit opportunity' after used values rocket 41% in Q1 – AM Online
  • Electric vehicle used values rose by 41% during Q1 of 2018 as the overall average used car value rose by 5.3%, according to Autorola
  • The findings, derived from data related to sales completed via Autorola’s online platform, showed that the average selling price of an EV was up to £19,789 from Q4 2017’s £13,981
  BCA sells a million vehicles in a year for the first time – Car Dealer
  • For the first time on record, BCA has sold a million vehicles in the UK in a 12-month period
  • The record fell during the 1,000-vehicle BMW Mega Sale staged at BCA’s Perry Barr remarketing centre in March
  Shpock launches new online platform to help dealers reach a wider audience – Car Dealer
  • Shpock has launched a new online platform for car dealers to reach a wider audience
  • The marketplace app’s new platform, called Shpock+ Motors, has up to 700,000 unique monthly users in the UK, and allows British dealers to reach a huge nationwide audience in just a few seconds
  • Shpock already averages more than five million car searches every month, making it one of the top three private car marketplaces in the UK
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Days in stock by vehicle type on Motors.co.uk:
  1. Lower Medium – 28
  2. Supermini – 32
  3. Medium – 32
  4. 4x4 – 36
  5. Estate – 36

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Motors.co.uk urges dealers to pursue missed leads as 22% of consumer telephone calls go unanswered

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04 20, 2018 | Posted in Car Dealer Blog, General | 0 comments

Motors.co.uk is encouraging UK car dealers to review missed enquiries from potential customers after updating to its consumer response tracking platform.

In March 2018, more than a fifth (22%) of consumer telephone enquiries went unanswered by Motors.co.uk dealers. To help dealers understand and respond to these enquires, The Eye, has been updated with a new top level dashboard and a redesigned user interface.

The Eye stores and displays consumer response to listings on Motors.co.uk and its network of partner websites, such as telephone calls, emails and detailed vehicle views, and the user experience has been improved with the introduction of an accessible six-month overview.

Dealers can customise their searches to review response over a specified period and access individual responses, as well as analyse stock performance, without having to leave the platform.

The new invoice module allows dealers to create and store professional invoices in a new module in The Eye, with their statements corresponding to the consumer response generated by the Motors.co.uk Network.

Motors.co.uk Product Development Manager Libo Bian said: “The new updates to The Eye have been made with dealers’ needs at the heart of how we improve our services.

“The Eye is still a mobile-friendly, cloud-based solution that allows dealers to check their response wherever they are and we have taken great strides in this recent development to make the experience even more rewarding.

“Our dealers have access to a clear overview of their lead assists so they can analyse their cars’ response with just a few clicks.”

Motors.co.uk Managing Director Phill Jones added: “Our customers are extremely busy and have many responsibilities to manage while running their dealerships, so it is understandable that some consumer enquiries aren’t responded to immediately.

 “With The Eye, we help dealers pursue any leads generated through their listings on the Motors.co.uk Network – even the ones they miss during a hectic day on the forecourt.

“We are committed to offering our customers a transparent service that gives them the opportunity to understand the response we generate for their vehicles.”

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What We’ve Learnt This Week – 16.04.2018

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04 16, 2018 | Posted in Car Dealer Blog | 0 comments

Cox Automotive News: Part-exchange price rise boosted car retail in challenging March, says Cox Automotive – AM Online

  • Part-exchange vehicles posted strong performance at auction during March to deliver a boost to car dealers at the end of Q1, according to new figures from Cox Automotive
  • Showing a similar trend to that experienced by remarketing rival BCA – as identified in its recent Pulse report, Cox Automotive's online and physical auction business, Manheim, saw double-digit growth in month-on-month part-exchange volumes at 17.5% during the month
  Industry News: VW scandal deters 67% of motorists from diesel, Close Brothers Motor Finance report reveals – AM Online
  • More than two-thirds of drivers (67%) say that they are less likely to purchase a diesel car after the VW scandal of 2015, according to an upcoming report from Close Brothers Motor Finance
  • SMMT figures show that five years ago, diesel-powered motors were the nation’s vehicle of choice, commanding 52% of market share to petrol’s 45%
  • The Government’s announcement of banning the sale of new non-hybrid or EV vehicles by 2040, twinned with the Volkswagen emissions scandal, saw 2017 sales figures plummet to 38%
Car buyers likely to ditch dealers that get their details wrong – AM Online
  • Dealers that make mistakes with their customers’ information risk losing their business, according to new research by Marketing Delivery.
  • It found that 57% of UK motorists said they would be less likely to purchase a new vehicle from a dealership that made an error such as their name or details of their current vehicle
  • Just 5% said that inaccurate information would make no difference to their likelihood of buying a car from the dealer
Car dealers lost £18,000 on average in February, reports ASE – Car Dealer
  • Dealers recorded average losses of £18,000 in February 2018 – a £4,000 increase year-on-year
  • The figures, which come from automotive profitability specialists ASE, show a continued trend of rising mid-quarter month losses, meaning the gains made in January have been reversed, leaving the average dealer £2,000 behind in terms of year-to-date profits
More than 40 per cent of UK cars are diesels, new figures show – Car Dealer
  • Two out of five cars on UK roads are diesel-powered despite concerns over emissions, new figures show
  • Although demand for new diesel cars plummeted last year, Department for Transport data shows a total of 12.9 million diesels – combining new and used cars – are licensed
  • This represents a market share of 40.1 per cent and demonstrates the significant position diesel continues to hold in the automotive industry
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Days in stock by vehicle type:
  1. Lower Medium – 26
  2. 4X4 – 35
  3. Coupe – 39
  4. Prestige – 39
  5. Small – 40

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What We’ve Learnt This Week – 09.04.2018

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04 09, 2018 | Posted in Car Dealer Blog | 0 comments

Industry News: Buyers advised to choose pre-registered cars to avoid new tax increases on diesels – AM Online

  • Car buyers are being advised to choose pre-registered diesel cars to avoid an increase in the tax that has seen the price of some of the most popular models in the market go up by more than £300
  • he diesel surcharge, that came into force on April 1, adds between £15 and £520 to the cost of taxing a car in its first year. Dealers pay the fee on behalf of buyers, which is why prices have gone up to reflect the extra cost
March 2018 new car registrations down 15%, diesel falls 37% year-on-year – AM Online
  • March new car registrations fell 15.7% year-on-year, with diesels suffering a 37.2% fall
  • The result was described as not unexpected and the Society of Motor Manufacturers and Traders’ stressed this was the fourth biggest March ever for the sector
  • The SMMT blamed last month’s performance on economic and political uncertainty and “confusion” over air quality plans
Used car orders fall by 5% in Q1, enquiries down 6% – Motor Trader
  • The used car market saw a decline in demand in the first quarter according to new research
  • Used cars enquiries fell by 6% and orders fell by 5% compared to the first quarter of 2017, according to lead management group Dealerweb
Cartime plans new car supermarket with £10m funding – Motor Trader
  • Bury-based used car supermarket Cartime saw pre-tax profits rise 10.2% to £741,882 on turnover up 23.9% to £28.2m in the year to 30 April 2017
  • Cartime, which was set up by Matt Kay in 2012, is forecasting sales of £34m this financial year and plans to announce a second site in May
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Days in stock by vehicle type:
  1. Lower Medium – 26
  2. 4X4 – 35
  3. Coupe – 39
  4. Prestige – 39
  5. Small – 40

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What We’ve Learnt This Week – 03.04.2018

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04 03, 2018 | Posted in Car Dealer Blog | 0 comments

Motors.co.uk and Cox Automotive News: Manheim secures Santander contract renewal – AM Online

  • Manheim will continue to remarket vehicles for Santander Consumer Finance for the next three years
  • The two businesses have extended their contract, which began in 2002
  • The partnership extension, which started in March and will run until February 2021, will see vehicles from Santander Consumer Finance continue to pass through Manheim's auction lanes in: Bristol, Colchester, Manchester, Mansfield and Washington
  Industry News: Number of cars manufactured in the UK falls again – Car Dealer
  • The number of cars built in the UK has fallen again following the seventh consecutive month of decline in the domestic market, new figures show.
  • Just under 145,500 cars rolled off production lines last month, 4.4 per cent fewer than in February last year, the Society of Motor Manufacturers and Traders (SMMT) reported
  • There was another double-digit decline in production of cars for the UK, down by 17 per cent, following falls of 24 per cent in December, 28 per cent in November and 14 per cent in September
Franchised dealers see 19% fall in vehicles for servicing – Motor Trader
  • UK franchised dealers saw a significant year-on-year decline in aftersales business in 2017, according to data from electronic vehicle health check provider autoVHC
  • The company, which sampled 500 UK dealers, found that over the 12-month period the average dealer saw 3,320 vehicles presented at its service department, a 19% drop from the 4,080 vehicles seen during the course of 2016
  • It said the fall in aftersales activity combined with a tail off in new car sales was likely to put further pressure on dealers
Car dealers missed out on £429m in unsold ‘red work’ in 2017 – AM Online
  • The average franchised car dealer missed out on £429 million of aftersales income by selling just 53% of urgently required work, according to the findings of autoVHC’s annual aftersales report
  • According to the vehicle health check provider’s data, the UK’s franchised dealers are continuing to miss out on significant aftersales revenue opportunities due to a failure to secure maintenance work identified during the service process
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Most fastest moving cars on Motors.co.uk week-on-week:
  1. Mitsubishi Outlander
  2. Hyundai Tucson
  3. Land Rover Discovery Sport
  4. Ford Kuga
  5. Renault Captur

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‘Beast from the East’ sparks sharp rise in online 4×4 searches, finds Motors.co.uk

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03 09, 2018 | Posted in Car Dealer Blog, General | 0 comments

The recent UK cold snap has sparked a sharp increase in the number of online searches for 4x4s, according to figures from Motors.co.uk. As the 'Beast from the East' caused temperatures to plummet, the car search platform saw a 300% rise in traffic from people hunting for 4x4s and similar body types on Google from Monday, February 26th to Sunday March 5th, compared to the previous week. With weather conditions making it difficult, if not impossible, for drivers to leave their home, Motors.co.uk also saw a rise in website visitors clicking on advertised 4x4s, with a 26% increase in vehicle views for the body type during the cold snap. The Nissan Qashqai received the biggest boost compared to similar vehicles, with a 130% increase in views on Motors.co.uk over this 7-day period, closely followed by the Land Rover Discovery and Defender Here are the top 5 performing 4x4s on Motors.co.uk w/e 5th March vs. w/e 25th February 2018:

Make/Model

% increase in detailed page views (DPVs)
Nissan Qashqai 130%
Land Rover Discovery 117%
Land Rover Defender 112%
Jeep Patriot 111%
Toyota Land Cruiser

107%

Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: "The bitterly cold and snowy conditions the country had to endure last week caught many people off guard.

"The weather left people unable to get to work or take their children to school and they have understandably started searching for 4x4s and similar vehicles that can make travelling in extreme conditions easier.

"Our figures suggest that consumers are prepared to quickly invest in a new car when circumstances permit and we are proud to provide a fast car search platform to help them find the right vehicle for their needs."

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