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Motors.co.uk urges dealers to prepare for ‘Boxing Day bounce’

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11 28, 2017 | Posted in General | 0 comments

Motors.co.uk is urging UK dealers to prepare for consumer enquiries this Christmas as car buyers look set to stay online throughout the festive season. The car search website found its customers were still receiving consumer enquires on Christmas Day last year, as car buyers returned to shopping online once they have opened presents and had their lunch. Motors.co.uk has made five predictions for this year’s festive season which will encourage dealers to take the right steps to meet consumer demand and prepare for a busy Boxing Day:  

  • Motors.co.uk forecasts a record response for December and a 20% year-on-year increase in consumer visits thanks to a rise in search engine visibility and improved mobile functionality
  • Consumers demand will slow down a day later than usual as December 23rd falls on a Saturday
  • Consumer enquires to dealers will be relatively high on Christmas Day, with more than 400 calls and emails sent to Motors.co.uk customers in December 2016
  • Online car searches will bounce back from 5pm on Christmas Day as families sit down in front of the television with their tablets and smartphones
  • From Boxing Day to New Year’s Eve consumer demand will sharply rise – in 2016 average visits to Motors.co.uk per day were 4% higher during this period than on average per day in November last year
Phill Jones, MD of Motors.co.uk said: “The slow-down in consumer demand in December is inevitable, but should be used to prepare for the resurgence. Car buyers are distracted in the days running up to Christmas, but they quickly return to market. 5pm on Christmas Day is when our traffic begins to grow again, building all the way through to January. “We urge dealers to be prepared for the ‘Boxing Day Bounce’ by preparing sales campaigns, stock presentation and ensuring the business is ready to handle consumer enquiries. “At Motors.co.uk we have put processes in place, such as our consumer response tracking platform, The Eye, to ensure dealers can make the most of Christmas Day enquiries. We can track telephone and email enquiries to a dealership, as well as display which of their cars are popular with consumers, giving dealers the ability to prioritise new customers.”

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Increased focus on used cars for franchised dealers, Motors.co.uk data reveals

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11 20, 2017 | Posted in General, Statistics | 0 comments

Data released today by car search website Motors.co.uk has revealed a growing importance of used cars to franchised dealers as new car sales slow down. The October analysis, which looked at consumer and retail trends from over 500,000 vehicles listed through the platform, reported that used cars for franchised dealers sold 10% faster than September 2017, with dealers also stocking 10% more cars in the month. The increase was driven in part by a renewed focus within franchise dealerships on used cars to compensate for softer new car demand, and also to an increase in part-exchange vehicles coming onto the market as a result of the September plate change. Phill Jones, MD of Motors.co.uk, said, "The data reflects the growing importance of used vehicles to dealerships as the new car market softens,  Put simply, franchised dealers are having more success with used cars: selling more of them and selling them faster.  We expect used cars to grow in importance for franchised dealers over the coming months. "However, although we have seen an uplift on used vehicle data during October, we are entering a quieter time of year when many businesses are positioning for a successful 2018.  Our data provides dealers with insight into how consumer demand is altering." In addition to figures on new and used vehicle sales, the Motors.co.uk data also showed a fall in customer interest in diesel. A slowdown in sales pace was recorded, with diesels taking on average 37 days to sell - an extra day more than when compared to the same period year on year, and 5 days slower than petrol vehicles. This fuel data reflects the latest SMMT data (released 6 November) which revealed sales of diesel cars in the UK fell by nearly a third in October compared with last year.   Ends.

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Used cars gain pace on forecourts according to data from Motors.co.uk

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10 16, 2017 | Posted in Statistics | 0 comments

Click here to download the October Motors.co.uk Market View Data released today by car search website Motors.co.uk highlights the importance of used car sales to dealers, with growth in vehicle sales - supported by dealers stocking more used cars, and selling each used car more quickly. The September analysis, which looked at consumer and retail trends from more than 500,000 vehicles listed through the platform, potentially indicates that dealers are anticipating a shift in consumer demand from new to used. Phill Jones, MD of Motors.co.uk said: “Looking at the data, it would appear that dealers are anticipating higher levels of interest from consumers than this time last year, and therefore keeping stock levels high on forecourts in preparation. At present, it does appear to be paying off. Used vehicles are selling more quickly than a year ago, in contrast to the new car data we saw from the SMMT recently.” In terms of the vehicles held by dealers, the data shows that while there were more diesels available for consumers searching online (56% of all vehicles advertised were diesel - an increase of 4% year-on-year), they remained on forecourts for longer - up from 39 to 40 days year-on-year. In contrast, while there were proportionally fewer petrol vehicles advertised (42% of total advertised – down 5% year-on-year) consumer demand was higher, with petrol vehicles generating 48% of vehicle views and selling four days faster than the same period last year (34 days compared to 38). Jones said: “Although diesels are still in demand, and we can expect them to be the dominant fuel type for many months to come, there is evidence that the on-going negative media attention, as well as increased taxes and road charges for diesel vehicles compared to petrol are slowly having an impact on buyer behaviour. In terms of reacting to this emerging change, we advise dealers to use data to understand the right mix of stock to match demand.” The Motors.co.uk data also revealed that while hybrid vehicles equated to a small proportion of overall sales in September, when available, they sold in just 21 days on average. This is eight days faster than in August, and 59 days faster than in September 2016. “This time last year hybrid models were taking 80 days to sell. The drop to 21, compared to diesel and petrol cars, signals a significant change in consumer desire for these models, albeit from a relatively small segment of the overall market. Electric cars are also selling faster month on month, so this shift to alternative fuel types will be interesting to monitor over the coming months,” said Phill. In terms of models, the data revealed on-going interest in smaller, supermini and convertible vehicles, which all saw a reduced stock turn during September. Superminis in particular, such as the Fiat 500X (the top selling model in September) and MINIs were selling six days faster on average, buoyed by the milder weather as we move through Autumn. In contrast however, larger models and 4x4s were defying traditional sales trends. Phill continued: “Affordable, lower asset risk vehicles continue to maintain interest, but larger vehicle segments are not evoking the levels of interest we usually see at this time of year. 4x4s in particular, although in demand, are taking two days longer to sell than in September 2016, although there were widespread thunderstorms and floods last year which we didn’t see this year. “As we move into the wetter, winter quarter ahead, we expect demand for 4x4s and cross overs to pick up, but for the month ahead in particular, we would encourage dealerships to adopt the necessary marketing and display tactics for their smaller vehicles to ensure consumers are aware of the models they have on offer.” Motors.co.uk_October Market View_1 Motors.co.uk_October Market View_2

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Yorkshire dealer wins dream trip to Las Vegas courtesy of Motors.co.uk

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08 31, 2017 | Posted in Uncategorized | 0 comments

A Yorkshire-based car dealer will soon be packing his bags for a dream trip to Fabulous Las Vegas, after winning a competition with Motors.co.uk. Mark Brams, from Brams of Birstall, was stunned when he was greeted by Elvis and awarded his prize at his dealership earlier this month. Mr Brams has won return flights for two people and four nights of accommodation in Las Vegas after being randomly selected from nearly 300 entrants. For the chance to win, Mr Brams joined Motors.co.uk’s independent customers in logging into consumer response tracking platform The Eye between May and July, and then answering a survey question based on recent automotive industry news. Dealers could then improve their chances of winning by logging in and answering a new question every week. During the competition period, the number of Motors.co.uk dealers accessing The Eye increased by 68 per cent and visits to the dashboard increased by 174% compared to the pre-competition period. The Eye helps dealers understand how consumers interact with their advertisements on Motors.co.uk by tracking lead assists, such as detailed page views, as well as email and telephone enquiries. Mark Brams said: “I’m dumbfounded. It’s come as a complete shock and I am delighted to have be selected as the winner. “I’m really looking forward to going to Las Vegas and need to start planning where to go once we get there. I want to say a big thank you to Motors.co.uk for making this possible – I didn’t think I’d have any chance of winning the trip.” Motors.co.uk Marketing and Business Intelligence Director Dermot Kelleher presented the prize alongside the King of Rock and Roll, and said: “We’re delighted to award such a hard working car dealer this fabulous prize. “This competition was an initiative to drive our dealers to our redesigned consumer response tracking platform, The Eye. “Thanks to The Eye, dealers can measure how consumers respond to their adverts, whether that’s online or on the telephone, and understand which cars are performing well on the Motors.co.uk Network. “We are committed to providing our dealers with transparent solutions that help them improve their business and customer services so they can sell more cars.” To watch Mark Bottomley receive his surprise trip to Las Vegas, click here: https://youtu.be/1w6V1Gkz2a8 ENDS

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Protect your dealership from Ransomware attacks

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08 17, 2017 | Posted in Uncategorized | 0 comments

2017 has been a year full of high profile businesses suffering cyberattacks as hackers become more sophisticated in how they steal sensitive information. However, businesses of any size, include car dealerships, are potential victims of cybercrime as they often store valuable consumer information, such as payment details and addresses. Ransomware has been prominent this year as hackers want reward for their efforts in gaining access to business's systems. For those who may not know, ransomware is the tactic of taking control of a system and then demanding a ransom, usually in Bitcoins, to unlock it and give access back to the owner. Here are some key tips to help dealers keep their systems secure and what to do should the worse happen:

  1. Install anti-virus software and keep it updated
  2. Back up your saved data – create a regular routine to ensure your customers’ data is safely secured  in another location
  3. Update your IT systems as soon as the latest patches are released
  4. Never share login information with anybody outside of the business
  5. Do not open emails or attachments unless you are sure who they came from – a quick phone call to check won’t hurt
  6. Do not use hard drives or USB sticks in your computer if you are not sure where they came from
  7. Never send personal information via the internet
  8. Ensure all your staff have unique passwords to log into your systems
  9. Enable two-factor authentication, such as a code sent by text, to log into your systems
  10. If you are a victim of an attack, do not give into a cybercriminal’s demands.
For more information on potential threats and cybersecurity, head over to the Kaspersky website for advice.

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Motors.co.uk celebrates record July performance

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08 10, 2017 | Posted in General | 0 comments

Motors.co.uk is celebrating a record year-on-year (YOY) performance in July 2017 after a surge in lead assists for its customers, along with a rise in online traffic from consumers. The car search website is generating more response for car dealers, with a 26% YOY rise in lead assists – such as detailed vehicle page views (DPVs), telephone calls and email enquiries to dealers – in July 2017. There was also a 20% increase in online sessions and a 21% rise in unique users compared to July 2016. Motors.co.uk has also seen a substantial shift in how consumers visit the website with a 46% YOY rise in mobile traffic in July 2017, following the launch of a redesigned and mobile-optimised version in November 2016. There was also a 10% increase in the percentage of visitors using a smartphone in the last year. The Motors.co.uk automotive network of partner websites – including Honest John and Parkers.co.uk – also performed strongly with a nine per cent increase in lead assists YOY for July 2017. Dermot Kelleher, Marketing and Business Intelligence Director at Motors.co.uk, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers. “Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets. “We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”

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Motors.co.uk and Dealer-Auction.com integrate to help dealers sell cars more quickly

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07 27, 2017 | Posted in General | 0 comments

Motors.co.uk and Dealer-Auction.com have combined to give UK car dealers the ability to list their newly purchased stock on Motors.co.uk and Flex dealer websites with just one click, helping them to generate leads even before they have received the vehicle. Motors.co.uk customers who ‘win’ vehicles online through fellow Cox Automotive UK brand Dealer-Auction.com – the award winning online trade to trade remarketer – can now immediately upload their new stock to their listings. By using Motors.co.uk’s online stock registration platform, AutoEdit Go, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Motors.co.uk Network the same day. This partnership means dealers can cut the average time from winning a vehicle at auction to advertising it online from seven days to zero. The Motors.co.uk integration with Dealer-Auction.com is another example of Dealer-Auction.com’s innovative integration with Cox Automotive companies to help dealers find, fund, move and sell their cars more quickly. It follows Dealer-Auction.com’s integration with NextGear to enable dealers to quickly secure funding for their newly bought vehicles, and then find a quote for onward delivery through Movex. Phill Jones, Managing Director at Motors.co.uk, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk Network and onto their own Flex website. “On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers. Kieran TeeBoon, Operations Director of Dealer Auction, added: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK. “We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise. “With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner.”

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Motors.co.uk urges dealers to extend summer opening hours to answer rising evening calls

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07 11, 2017 | Posted in General | 0 comments

Motors.co.uk is urging car dealers to extend their opening hours in order to take advantage of increased evening telephone enquiries during the summer months. The car search website has found a 22% increase in the proportion of telephone enquiries made by consumers to dealers between the hours of 6pm and 8pm in April to June this year (Q2), compared to between January and March 2017 (Q1). Motors Summer Calls Chart Motors.co.uk also discovered that 23% of telephone enquiries made to dealers between 6pm and 8pm since the start of 2017 have not been answered by a person or a voicemail system, leaving potential customers to either submit an online enquiry or call again the following morning. Phill Jones, Managing Director of Motors.co.uk, said: “With the share of evening telephone enquiries increasing by nearly a quarter in summer months, consumers have shown they are prepared to search for and purchase vehicles as daylight hours improve. “Our response-tracking platform, The Eye, shows dealers when consumers interact with their stock on the Motors.co.uk Network and try to contact them. By using this tracking, dealers can understand how they need to manage their resources and business hours to effectively respond to enquiries. “While it is understandable that some dealers may not be able to keep the office open long after 6pm, it could be very worthwhile at redirecting calls from the office to a mobile until 8pm. “At the very least, we highly recommend investing in a reliable voicemail system to reassure consumers that they will receive a call back the next day.” Motors.co.uk recently relaunched The Eye – its vehicle response tracking platform – where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.

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Motors.co.uk transforms used car advertising model with value-based pricing

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06 07, 2017 | Posted in General | 0 comments

Motors.co.uk has transformed the traditionally subscription-based used car advertising model with the launch of its new value-based pricing, which ensures that dealers only pay for the level of consumer engagement that its automotive Network delivers through relevant ‘lead assists’.   Lead assists are defined as consumer engagements with a listed vehicle including via a detailed page view, a call or email to the dealer, viewing the dealer’s location on a map, visiting the dealer website, or sharing details of the vehicle.   Research from Motors.co.uk shows that on average, it takes between 250 and 300 lead assists for an independent dealer to sell a car, with this number varying based on factors such as make, model, price, local demand and image quality. Dealers have full visibility of all lead assists at any time via The Eye – the intuitive online dashboard provided to every Motors.co.uk dealer.   Phill Jones, managing director of Motors.co.uk said: “Our primary job at Motors.co.uk is to get dealers’ cars in front of in-market car buyers. Dealers should, therefore, have an invoice directly linked to the value delivered.  This approach gives dealers a performance target and certainty that Motors.co.uk is delivering on its promise. This is underlined through our investment in services, such as our vehicle response tracking platform The Eye, where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.   “We passionately believe that dealers should monitor their advertising return on investment and our Value Based Pricing makes this easy for dealers.”   More than 2,000 dealers have already transitioned to the new Motors.co.uk pricing model, including John Ayers Cars in Felmingham, Norfolk. David Ayers, who runs the business with his father, explains: “We will always spend money on advertising that works, and with the flexibility of the price depending on the response, value-based pricing means that we can always work together in a fair manner.”   Jones concludes: “Value-based pricing underlines our commitment to fairness and transparency in our relationship with dealers.”

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Motors.co.uk migrates services to the Cloud to improve website speed and data security

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06 01, 2017 | Posted in General | 0 comments

Motors.co.uk has migrated its website and services to the Cloud to improve their speed and data security.   The move to Microsoft Azure – which manages data and online platforms from a global network of data centres – has made the Motors.co.uk website 25 per cent faster than when it was hosted locally.   The migration will also enhance the speed and security of Motors.co.uk car dealer solutions, such as its stock registration application AutoEdit, and bespoke dealer websites built by the AutoExposure team.   David Hearns, product director at Motors.co.uk, said: “By moving our services to Azure, we are joining many modern businesses in providing our customers with agile solutions that can be accessed wherever they may be.   “The migration to the Cloud further secures both our business and customer data in an age where safeguarding against cyber crime cannot be taken for granted.   “We have also already seen an improvement in the website experience for UK car buyers thanks to the increased page load speed, which builds on the work we did last year when we relaunched the website in order to provide a faster, more user-friendly car search platform for in-market car buyers.”   ENDS

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