Motors.co.uk is encouraging UK car dealers to review missed enquiries from potential customers after updating to its consumer response tracking platform.
In March 2018, more than a fifth (22%) of consumer telephone enquiries went unanswered by Motors.co.uk dealers. To help dealers understand and respond to these enquires, The Eye, has been updated with a new top level dashboard and a redesigned user interface.
The Eye stores and displays consumer response to listings on Motors.co.uk and its network of partner websites, such as telephone calls, emails and detailed vehicle views, and the user experience has been improved with the introduction of an accessible six-month overview.
Dealers can customise their searches to review response over a specified period and access individual responses, as well as analyse stock performance, without having to leave the platform.
The new invoice module allows dealers to create and store professional invoices in a new module in The Eye, with their statements corresponding to the consumer response generated by the Motors.co.uk Network.
Motors.co.uk Product Development Manager Libo Bian said: “The new updates to The Eye have been made with dealers’ needs at the heart of how we improve our services.
“The Eye is still a mobile-friendly, cloud-based solution that allows dealers to check their response wherever they are and we have taken great strides in this recent development to make the experience even more rewarding.
“Our dealers have access to a clear overview of their lead assists so they can analyse their cars’ response with just a few clicks.”
Motors.co.uk Managing Director Phill Jones added: “Our customers are extremely busy and have many responsibilities to manage while running their dealerships, so it is understandable that some consumer enquiries aren’t responded to immediately.
“With The Eye, we help dealers pursue any leads generated through their listings on the Motors.co.uk Network – even the ones they miss during a hectic day on the forecourt.
“We are committed to offering our customers a transparent service that gives them the opportunity to understand the response we generate for their vehicles.”