Motors.co.uk is celebrating a record year-on-year (YOY) performance in July 2017 after a surge in lead assists for its customers, along with a rise in online traffic from consumers.
The car search website is generating more response for car dealers, with a 26% YOY rise in lead assists – such as detailed vehicle page views (DPVs), telephone calls and email enquiries to dealers – in July 2017.
There was also a 20% increase in online sessions and a 21% rise in unique users compared to July 2016.
Motors.co.uk has also seen a substantial shift in how consumers visit the website with a 46% YOY rise in mobile traffic in July 2017, following the launch of a redesigned and mobile-optimised version in November 2016.
There was also a 10% increase in the percentage of visitors using a smartphone in the last year.
The Motors.co.uk automotive network of partner websites – including Honest John and Parkers.co.uk – also performed strongly with a nine per cent increase in lead assists YOY for July 2017.
Dermot Kelleher, Marketing and Business Intelligence Director at Motors.co.uk, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers.
“Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets.
“We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”