The recent UK cold snap has sparked a sharp increase in the number of online searches for 4x4s, according to figures from Motors.co.uk.
As the ‘Beast from the East’ caused temperatures to plummet, the car search platform saw a 300% rise in traffic from people hunting for 4x4s and similar body types on Google from Monday, February 26th to Sunday March 5th, compared to the previous week.
With weather conditions making it difficult, if not impossible, for drivers to leave their home, Motors.co.uk also saw a rise in website visitors clicking on advertised 4x4s, with a 26% increase in vehicle views for the body type during the cold snap.
The Nissan Qashqai received the biggest boost compared to similar vehicles, with a 130% increase in views on Motors.co.uk over this 7-day period, closely followed by the Land Rover Discovery and Defender
Here are the top 5 performing 4x4s on Motors.co.uk w/e 5th March vs. w/e 25th February 2018:
|% increase in detailed page views (DPVs)|
|Land Rover Discovery||117%|
|Land Rover Defender||112%|
|Toyota Land Cruiser||
Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: “The bitterly cold and snowy conditions the country had to endure last week caught many people off guard.
“The weather left people unable to get to work or take their children to school and they have understandably started searching for 4x4s and similar vehicles that can make travelling in extreme conditions easier.
“Our figures suggest that consumers are prepared to quickly invest in a new car when circumstances permit and we are proud to provide a fast car search platform to help them find the right vehicle for their needs.”