A Yorkshire-based car dealer will soon be packing his bags for a dream trip to Fabulous Las Vegas, after winning a competition with Motors.co.uk. Mark Brams, from Brams of Birstall, was stunned when he was greeted by Elvis and awarded his prize at his dealership earlier this month. Mr Brams has won return flights for two people and four nights of accommodation in Las Vegas after being randomly selected from nearly 300 entrants. For the chance to win, Mr Brams joined Motors.co.uk’s independent customers in logging into consumer response tracking platform The Eye between May and July, and then answering a survey question based on recent automotive industry news. Dealers could then improve their chances of winning by logging in and answering a new question every week. During the competition period, the number of Motors.co.uk dealers accessing The Eye increased by 68 per cent and visits to the dashboard increased by 174% compared to the pre-competition period. The Eye helps dealers understand how consumers interact with their advertisements on Motors.co.uk by tracking lead assists, such as detailed page views, as well as email and telephone enquiries. Mark Brams said: “I’m dumbfounded. It’s come as a complete shock and I am delighted to have be selected as the winner. “I’m really looking forward to going to Las Vegas and need to start planning where to go once we get there. I want to say a big thank you to Motors.co.uk for making this possible – I didn’t think I’d have any chance of winning the trip.” Motors.co.uk Marketing and Business Intelligence Director Dermot Kelleher presented the prize alongside the King of Rock and Roll, and said: “We’re delighted to award such a hard working car dealer this fabulous prize. “This competition was an initiative to drive our dealers to our redesigned consumer response tracking platform, The Eye. “Thanks to The Eye, dealers can measure how consumers respond to their adverts, whether that’s online or on the telephone, and understand which cars are performing well on the Motors.co.uk Network. “We are committed to providing our dealers with transparent solutions that help them improve their business and customer services so they can sell more cars.” To watch Mark Bottomley receive his surprise trip to Las Vegas, click here: https://youtu.be/1w6V1Gkz2a8 ENDS
2017 has been a year full of high profile businesses suffering cyberattacks as hackers become more sophisticated in how they steal sensitive information. However, businesses of any size, include car dealerships, are potential victims of cybercrime as they often store valuable consumer information, such as payment details and addresses. Ransomware has been prominent this year as hackers want reward for their efforts in gaining access to business's systems. For those who may not know, ransomware is the tactic of taking control of a system and then demanding a ransom, usually in Bitcoins, to unlock it and give access back to the owner. Here are some key tips to help dealers keep their systems secure and what to do should the worse happen:
- Install anti-virus software and keep it updated
- Back up your saved data – create a regular routine to ensure your customers’ data is safely secured in another location
- Update your IT systems as soon as the latest patches are released
- Never share login information with anybody outside of the business
- Do not open emails or attachments unless you are sure who they came from – a quick phone call to check won’t hurt
- Do not use hard drives or USB sticks in your computer if you are not sure where they came from
- Never send personal information via the internet
- Ensure all your staff have unique passwords to log into your systems
- Enable two-factor authentication, such as a code sent by text, to log into your systems
- If you are a victim of an attack, do not give into a cybercriminal’s demands.
Motors.co.uk is celebrating 10 years of providing car dealers with innovative solutions to help them connect with the nation’s car buyers. In the 10 years since the launch of Motors.co.uk in 2007, the motor industry has witnessed major change, while some things have stayed the same:
- Average new car CO2 emissions have decreased by 27%*
- More than 22.6 million new cars have been registered in the UK*
- The total number of cars on British roads has increased by around 2.5 million*
- Five cars have been in the top 10 best sellers every year (the Ford Fiesta, Ford Focus, Vauxhall Corsa, Vauxhall Astra and VW Golf)*
- The Ford Fiesta has dominated the UK car industry, being crowned the biggest selling car in eight of the 10 years Motors.co.uk has been in business*
- In January 2007, Tesla had not yet put its first car into general production
- The United States elected its first black president in Barack Obama.
- Current US president Donald Trump had hosted two series of The Apprentice before Motors.co.uk was launched.
- The iPhone, now the most used device to visit Motors.co.uk, was not released until June 2007. Since then, Apple has designed 13 different versions and sold more than a billion of their revolutionary smartphone.
- Facebook had only been available to the public for five months ahead of Motors.co.uk’s launch.
- X Factor winner Leona Lewis was UK number one with ‘A Moment Like This’. Six X Factor winners have topped the charts with their winners’ single during Motors.co.uk’s lifetime.
- In order to enter the competition, entrants must provide a valid email address and by doing so are agreeing to receive regular email communications from Motors.co.uk and carefully selected partners. Should entrants no longer wish to receive emails from Motors.co.uk, they may unsubscribe at any time
- The prize will be awarded in the form of an Amazon Kindle Fire HD 8
- There is only one entry per person
- Entrants must be at least 18 years of age and must be a resident of the UK
- The competition is not open to employees associated with Motors.co.uk, and their associated companies or their immediate families
- The prize may not be transferred to any other person and there are no cash alternatives or alternative prizes available
- In the event of the advertised competition prize being unavailable, Motors.co.uk reserves the right to offer an alternative prize of equal or greater value
- One winner will be randomly selected from all valid entries on 21st December 2016.
- The winner will be notified by email and must respond within seven (7) days of notification. If the winner fails to respond within seven (7) days of notification, the prize may be reallocated by Motors.co.uk
- co.uk’s decision is final and no correspondence will be entered into
- The competition winner may be required to take part in or co-operate with publicity
- Use of false name or address, for example a name by which the entrant is not usually known, will disqualify them from receiving any prize. Motors.co.uk reserves the right to oblige any potential winner to provide documentary proof of their identity, age and address as directed by Motors.co.uk before such person may claim their prize
- co.uk shall be entitled to terminate or modify the promotion or to modify these rules at any time prior to the closing date
- Entry into the competition implies acceptance of these rules
- Competition entries must be submitted by midday on Tuesday 20th December 2016. Motors.co.uk reserves the right to close the competition early.
- These rules are governed by English law
Motors.co.uk is celebrating its strongest ever Q4 month following a rise in website traffic and consumer engagement in October 2016. New figures reveal the car search website has seen a 17 per cent year-on-year increase in visits during October 2016 compared to the same month last year, with visits also five per cent higher than in September 2016.* While there has been a rise in traffic across all devices year-on-year, there has been a particularly big shift when it comes to mobile devices, with a 39 per cent increase in visits from smartphones and a nine per cent increase in visits from tablets in October 2016 compared to October 2015. The overall success follows another year of investment by Motors.co.uk in its three pillars of growth - network partnerships, marketing spend and product innovation. Motors.co.uk dealers are also benefiting from the rise in website visits and consumer engagement as it has led to a 29 per cent increase in leads in October year-on-year compared to October 2015. “We are delighted with our results at the start of the final quarter of 2016 and we owe this success to our commitment to continuous innovation and significant investment in marketing,” commented Phill Jones, Managing Director at Motors.co.uk. “We are focussed in delivering brilliant value to our dealers, and our rise in traffic has led to more engagement that has resulted in more consumers buying more cars from Motors.co.uk dealers. “The growth in mobile traffic is particularly encouraging as our new mobile optimised website – currently in beta testing – will help improve conversion from this channel even further. Combined with our exciting product roadmap, this provides a great platform for a successful year for Motors.co.uk dealers in 2017.” *All statistics: Google Analytics, October 2016
- Car searches from Europe for UK cars on the rise as the pound weakens
- Whilst visits from UK buyers are up 18% YOY, Motors.co.uk has also seen a significant rise in visits from other European countries with right hand drive cars
- Website visits up 151 per cent from the Republic of Ireland
Motors.co.uk has created a mobile-first version of its AutoEdit platform called “AutoEdit GO”. The platform has been built to enable dealers to manage stock seamlessly from mobile and tablet devices as well as desktop. As part of the update, functionality has been added to recognise a car licence plate from a photograph and automatically checks the vehicle’s history when it is added to a dealer’s listings. This free upgrade for current Motors.co.uk AutoEdit customers has been designed to save dealers time so they can quickly upload both photographs and key vehicle information either on their forecourt or in the office. The latest technology is applied to the photo editing tool within AutoEdit GO, which allows users to quickly crop and rotate images they have uploaded. The improved AutoEdit GO, which is available to dealers now, is a web based tool that responds to any mobile, tablet and desktop browsers, allowing dealers to update their listings on-the-go from any device. AutoEdit GO customers will also always receive the latest software and application updates free of charge. AutoEdit GO customers that have a CAP Licence with Motors.co.uk will also benefit from CAP library image and the ability to enhance vehicle descriptions with pre-populated information to save even more time. Phill Jones, managing director of Motors.co.uk, said: “Our day-to-day conversations with dealers reveals how important the smartphone has become to running their business. This new platform unlocks further functionality so that they can easily manage their stock from any location and any device. This investment is a further sign of our passion to deliver smart tools that will help dealers. “We understand that dealers would like a simple and fast way to upload new stock, and thanks to AutoEdit GO, we have streamlined this process. Now dealers can take photographs on their latest vehicles and register them to their listings faster than ever before, saving them time and money. We will continue to collaborate with our dealers to make sure we develop solutions that help improve their efficiency.”
New figures from Motors.co.uk suggest that the majority of consumers consider changing the brand of car they currently drive when purchasing a new vehicle. Data from January to September 2016 shows that 74 per cent of visitors to the car search website looked for a different brand when trying to part-exchange or sell their current car. By analysing car valuation requests and part-exchange enquiries made by visitors using the What’s Mine Worth tool after they had viewed a car on sale, Motors.co.uk also found out which brands, makes and models commanded the most loyalty. It was revealed that Audi owners were the most loyal, with more than 50 per cent viewing another car from the Ingolstadt manufacturer before enquiring about part-exchanging their current car. The second most loyal group were Ford owners, with more than 45 per cent considering sticking with the blue oval brand, while 10 per cent of them considered either a BMW or a Vauxhall. Drivers most likely to consider other brands were owners of Peugeot, Renault and Toyota models, with 69 per cent, 74 per cent and 68 per cent viewing a model from another brand, respectively, when trying to part-exchange or sell their current car. While Mercedes-Benz owners were some of the most loyal (almost 45 per cent considered another one), 20 per cent searched for a BMW before looking to part-exchange or sell their current car. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “These results show that consumers have a wide consideration set when looking for their next new car and are prepared to shop around and take the time to research different brands, rather than just stick to what they are used to. "At Motors.co.uk we have built tools like Smart Search that help buyers find cars that match their requirements by the things like budget, running costs and extras. It’s also why we have search functionality that allows buyers to select multiple makes and models within the same search query so they can compare vehicles they are considering side by side and make the most informed decision possible.”
Motors.co.uk has partnered with a government backed scheme to offer essential advice to new parents. The car search platform has teamed up with the Department for Transport and the Department for Education to contribute to Your Parent Guide – a handbook distributed to all parents registering the birth of a new child, advising them on all aspects of childcare during the early months and years. Your Parent Guide offers parents positive and practical advice on a host of topics, ranging from, from feeding and health, up to preparing them for when their child goes to school. In the same spirit, Motors.co.uk has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers. This partnership is indicative of the Motors.co.uk mission to help buyers buy the right car for them and its contribution sits alongside other contributors to the guide, which include The Money Advice Service, Start 4 Life and the government’s road safety initiative Think! Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent. “We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.” He added: “At Motors.co.uk we are committed to helping families find the right car to suit their lifestyle. Whether you are raising children in a city or in the country, we believe any parent will be able to find the car they need to make driving both enjoyable and safe for their family. “We know that key life stages changes – such as moving house, changing job, finding a new partner and, of course, having children – are key drivers of buying and selling cars. With this partnership with Your Parent Guide we’re able to put our brand in front of this highly engaged audience, building awareness and visits for Motors.co.uk and response and sales for our advertising dealers.” *Office of National Statistics, National Records of Scotland, The Northern Ireland Research and Statistics Agency - October 2016
- Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
- 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
- Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers