Motors.co.uk is celebrating a record number of visitors to its automotive partner Network, as it continues to grow its market share. In March 2017, the Network reached 5.1m consumers across its automotive websites. This year, the network has introduced PetrolPrices.com and Used Car Expert as new partners and has now beaten its record of unique visitors for the second time in three months. In January, the Network reached 4.9m consumers and since then, Motors.co.uk has introduced its new Value Based Pricing – linking the response car dealers receive from their advertised vehicles with how much they pay. Now, car dealers are given a full understanding how many lead actions, such as consumer page views and enquiries, that a vehicle receives and how much each one costs. Phill Jones, Managing Director of Motors.co.uk, said: “In a period of political and economic uncertainty, we understand that car dealers want their sales processes and marketing strategy to remain in their control. “By advertising with us, dealers are benefitting from a transparent and fair model that promotes stock to wide range of car buyers, who can view and go on to purchase their vehicles. “This is the second time the record for unique visitors to our automotive Network has been broken in 2017 and we only expect this trend to continue this year as we make it easier than ever to advertise vehicles on multiple websites.” ENDS
- RAC Cars to join Motors.co.uk Network from May 2016
- Dealers to get access to more leads from their marketing spend through single relationship, saving them time and effort
- Partnership creates new combined stock levels of over 400,000 cars
Motors.co.uk is celebrating again after signing a new partnership with Auto Clubs International (ACI) as part of the ongoing expansion of its network. Vehicles from dealers advertising with Motors.co.uk began appearing on ACI’s network of websites from October, which helps to further expand the reach of vehicle adverts within the Motors.co.uk network to over 3.5 million monthly unique visitors*. Some of the key websites include petrol-head favourites fordownersclub.com and jaguarownersclub.com. Daniela Menzky, chief executive at ACI, said: “We’re excited to partner with such a forward-thinking and innovative business as Motors.co.uk. This is a major move for our network of online platforms for car owners and enthusiasts and we believe it will allow our members to have quick and easy access to some of the best matched cars on the market.” Phill Jones, managing director at Motors.co.uk, added: “We are excited to work with Daniela and the team at ACI. They are experts in creating highly engaged online communities, passionate about car ownership. We are proud to be able to present this knowledgeable audience with our depth of stock and search tools. This expansion shows our ongoing commitment to help advertisers sell the smart way and put their stock in front of consumers at every stage of the search process.” The past few months has seen Motors.co.uk greatly expand its network with major partnerships with Carfused.com, (part of Confused.com) and Motoring.co.uk. The Motors.co.uk Network also includes: Sunday Times Driving, Parkers, HonestJohn, Carsite Network, Desperate Seller, Drive24, and more than 300 regional newspapers and classified sites. The ACI network includes sites such as:
Motors.co.uk, the destination for smart car search, has announced a new partnership with Motoring.co.uk, as part of the ongoing expansion of its advertising network. Motoring.co.uk provides a wide array of car buying and ownership tools which help to make motoring easier for its 2.1 million registered users. The new partnership will see Motors.co.uk provide the vehicles in the used car section on Motoring.co.uk from January 2016, one of the busiest months of the year for car searches. Current Motors.co.uk advertisers who are live on the Motors.co.uk Network will benefit from this additional reach at no extra cost. Terry Hogan, co-founder at Motoring.co.uk, said: “We’ve had a fantastic year and the partnership with Motors.co.uk is a key part of our commitment to providing the best experience for our users, throughout their car buying and owning lifecycle.” He added: “Motors.co.uk’s level of inventory means we can deliver a more comprehensive search experience for visitors to our site, while focusing our internal efforts on enhancing our data and creating a unique, personalised experience. We’re looking forward to an exciting new year.” Phill Jones, managing director at Motors.co.uk, continued: “We’re delighted to be partnering with a business with such strong automotive knowledge and an engaged audience. This latest expansion shows our ongoing commitment to help advertisers sell the smart way, by putting their stock in front of consumers at every stage of the search process and generating high quality, great value response.” The past year has seen Motors.co.uk greatly expand its network, with major signings with Carfused.com and Sun Motors. Its network also includes: Sunday Times Driving, Parkers, HonestJohn, Carsite Network, Autovillage, Desperate Seller, Drive24, Carvillage and more than 300 regional newspapers and classified sites.