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Increased focus on used cars for franchised dealers, data reveals

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11 20, 2017 | Posted in General, Statistics | 0 comments

Data released today by car search website has revealed a growing importance of used cars to franchised dealers as new car sales slow down. The October analysis, which looked at consumer and retail trends from over 500,000 vehicles listed through the platform, reported that used cars for franchised dealers sold 10% faster than September 2017, with dealers also stocking 10% more cars in the month. The increase was driven in part by a renewed focus within franchise dealerships on used cars to compensate for softer new car demand, and also to an increase in part-exchange vehicles coming onto the market as a result of the September plate change. Phill Jones, MD of, said, "The data reflects the growing importance of used vehicles to dealerships as the new car market softens,  Put simply, franchised dealers are having more success with used cars: selling more of them and selling them faster.  We expect used cars to grow in importance for franchised dealers over the coming months. "However, although we have seen an uplift on used vehicle data during October, we are entering a quieter time of year when many businesses are positioning for a successful 2018.  Our data provides dealers with insight into how consumer demand is altering." In addition to figures on new and used vehicle sales, the data also showed a fall in customer interest in diesel. A slowdown in sales pace was recorded, with diesels taking on average 37 days to sell - an extra day more than when compared to the same period year on year, and 5 days slower than petrol vehicles. This fuel data reflects the latest SMMT data (released 6 November) which revealed sales of diesel cars in the UK fell by nearly a third in October compared with last year.   Ends.

See more celebrates record July performance

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08 10, 2017 | Posted in General | 0 comments is celebrating a record year-on-year (YOY) performance in July 2017 after a surge in lead assists for its customers, along with a rise in online traffic from consumers. The car search website is generating more response for car dealers, with a 26% YOY rise in lead assists – such as detailed vehicle page views (DPVs), telephone calls and email enquiries to dealers – in July 2017. There was also a 20% increase in online sessions and a 21% rise in unique users compared to July 2016. has also seen a substantial shift in how consumers visit the website with a 46% YOY rise in mobile traffic in July 2017, following the launch of a redesigned and mobile-optimised version in November 2016. There was also a 10% increase in the percentage of visitors using a smartphone in the last year. The automotive network of partner websites – including Honest John and – also performed strongly with a nine per cent increase in lead assists YOY for July 2017. Dermot Kelleher, Marketing and Business Intelligence Director at, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers. “Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets. “We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”

See more and integrate to help dealers sell cars more quickly

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07 27, 2017 | Posted in General | 0 comments and have combined to give UK car dealers the ability to list their newly purchased stock on and Flex dealer websites with just one click, helping them to generate leads even before they have received the vehicle. customers who ‘win’ vehicles online through fellow Cox Automotive UK brand – the award winning online trade to trade remarketer – can now immediately upload their new stock to their listings. By using’s online stock registration platform, AutoEdit Go, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Network the same day. This partnership means dealers can cut the average time from winning a vehicle at auction to advertising it online from seven days to zero. The integration with is another example of’s innovative integration with Cox Automotive companies to help dealers find, fund, move and sell their cars more quickly. It follows’s integration with NextGear to enable dealers to quickly secure funding for their newly bought vehicles, and then find a quote for onward delivery through Movex. Phill Jones, Managing Director at, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Network and onto their own Flex website. “On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers. Kieran TeeBoon, Operations Director of Dealer Auction, added: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK. “We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise. “With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner.”

See more urges dealers to extend summer opening hours to answer rising evening calls

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07 11, 2017 | Posted in General | 0 comments is urging car dealers to extend their opening hours in order to take advantage of increased evening telephone enquiries during the summer months. The car search website has found a 22% increase in the proportion of telephone enquiries made by consumers to dealers between the hours of 6pm and 8pm in April to June this year (Q2), compared to between January and March 2017 (Q1). Motors Summer Calls Chart also discovered that 23% of telephone enquiries made to dealers between 6pm and 8pm since the start of 2017 have not been answered by a person or a voicemail system, leaving potential customers to either submit an online enquiry or call again the following morning. Phill Jones, Managing Director of, said: “With the share of evening telephone enquiries increasing by nearly a quarter in summer months, consumers have shown they are prepared to search for and purchase vehicles as daylight hours improve. “Our response-tracking platform, The Eye, shows dealers when consumers interact with their stock on the Network and try to contact them. By using this tracking, dealers can understand how they need to manage their resources and business hours to effectively respond to enquiries. “While it is understandable that some dealers may not be able to keep the office open long after 6pm, it could be very worthwhile at redirecting calls from the office to a mobile until 8pm. “At the very least, we highly recommend investing in a reliable voicemail system to reassure consumers that they will receive a call back the next day.” recently relaunched The Eye – its vehicle response tracking platform – where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.

See more transforms used car advertising model with value-based pricing

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06 07, 2017 | Posted in General | 0 comments has transformed the traditionally subscription-based used car advertising model with the launch of its new value-based pricing, which ensures that dealers only pay for the level of consumer engagement that its automotive Network delivers through relevant ‘lead assists’.   Lead assists are defined as consumer engagements with a listed vehicle including via a detailed page view, a call or email to the dealer, viewing the dealer’s location on a map, visiting the dealer website, or sharing details of the vehicle.   Research from shows that on average, it takes between 250 and 300 lead assists for an independent dealer to sell a car, with this number varying based on factors such as make, model, price, local demand and image quality. Dealers have full visibility of all lead assists at any time via The Eye – the intuitive online dashboard provided to every dealer.   Phill Jones, managing director of said: “Our primary job at is to get dealers’ cars in front of in-market car buyers. Dealers should, therefore, have an invoice directly linked to the value delivered.  This approach gives dealers a performance target and certainty that is delivering on its promise. This is underlined through our investment in services, such as our vehicle response tracking platform The Eye, where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.   “We passionately believe that dealers should monitor their advertising return on investment and our Value Based Pricing makes this easy for dealers.”   More than 2,000 dealers have already transitioned to the new pricing model, including John Ayers Cars in Felmingham, Norfolk. David Ayers, who runs the business with his father, explains: “We will always spend money on advertising that works, and with the flexibility of the price depending on the response, value-based pricing means that we can always work together in a fair manner.”   Jones concludes: “Value-based pricing underlines our commitment to fairness and transparency in our relationship with dealers.”

See more migrates services to the Cloud to improve website speed and data security

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06 01, 2017 | Posted in General | 0 comments has migrated its website and services to the Cloud to improve their speed and data security.   The move to Microsoft Azure – which manages data and online platforms from a global network of data centres – has made the website 25 per cent faster than when it was hosted locally.   The migration will also enhance the speed and security of car dealer solutions, such as its stock registration application AutoEdit, and bespoke dealer websites built by the AutoExposure team.   David Hearns, product director at, said: “By moving our services to Azure, we are joining many modern businesses in providing our customers with agile solutions that can be accessed wherever they may be.   “The migration to the Cloud further secures both our business and customer data in an age where safeguarding against cyber crime cannot be taken for granted.   “We have also already seen an improvement in the website experience for UK car buyers thanks to the increased page load speed, which builds on the work we did last year when we relaunched the website in order to provide a faster, more user-friendly car search platform for in-market car buyers.”   ENDS

See more updates response tracking platform to help dealers understand value of their advertising

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05 30, 2017 | Posted in General | 0 comments has launched a redesigned version of its vehicle response solution, The Eye, to help UK car dealers understand how consumers interact with their advertised stock.   The Eye captures lead assists, such as detailed page views, telephone calls and email enquiries, so dealers can track how consumers contact car sellers and search for vehicles listed on   The platform will host future tools that will help dealers maximise their return on investment with and has been given a refreshed design.  This Eye has also been mobile-optimised to allow dealers to track vehicle responses on any internet-connected device – including smartphones and tablets.   Following a successful trial period in April 2017, the new version of The Eye is now available to all independent dealers who advertise with   Phill Jones, managing director of, said: “In what is quickly becoming another year of economic and political instability, car dealers want to know how advertising will benefit their business and the full extent of their marketing investments.   “The Eye – now redesigned to provide a holistic view of vehicle response – allows dealers to fully understand each lead assist and how listing their stock with is improving their business.   “This solution is another example of how we’re committed to providing value for dealers, through transparency and fair assessment of their lead assists.”   In order to publicise its launch and encourage usage, dealers who access The Eye between now and July 21st will also be entered into a prize draw to win a trip to Las Vegas.   ENDS  

See more launches new Car Reviews pages to help consumers choose their next vehicle

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05 10, 2017 | Posted in General | 0 comments has added a new Car Reviews section to its website to give visitors the opportunity to read extensively about vehicles they are looking to purchase.   With 90% of consumers starting their car search online*, is recognising demand from car buyers to offer resources so they can fully research vehicles from their computers and smartphones.   The car search website has created dedicated review pages for OEM brands, providing consumers with an overview of each brand’s range of models.   Consumers can then select which car they want to read about, with each mobile-optimised model review page including a rating, vehicle history and in-depth analysis of features, trims and affordability.   The pages also use live market data to show the average price by make, model and trim to help consumers understand the fair value range for each car.   Dermot Kelleher, Director of Marketing and Business Intelligence at, said: “Our new Car Reviews section is another example of our commitment to make car buying easier for consumers.   “While many motorists are knowledgeable about cars, they still seek reassurance and trusted advice to help them make the right choice before buying their next vehicle.   “These reviews have been designed to meet consumer demand for online resources and provide them with the insight they desire to find the car that suits their needs and lifestyle.”   ENDS   *2015 Google/TNS Global Auto Study

See more celebrates 5.1m visitors to its automotive partner network

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04 26, 2017 | Posted in General, Partnerships | 0 comments is celebrating a record number of visitors to its automotive partner Network, as it continues to grow its market share.   In March 2017, the Network reached 5.1m consumers across its automotive websites. This year, the network has introduced and Used Car Expert as new partners and has now beaten its record of unique visitors for the second time in three months.   In January, the Network reached 4.9m consumers and since then, has introduced its new Value Based Pricing – linking the response car dealers receive from their advertised vehicles with how much they pay.   Now, car dealers are given a full understanding how many lead actions, such as consumer page views and enquiries, that a vehicle receives and how much each one costs.   Phill Jones, Managing Director of, said: “In a period of political and economic uncertainty, we understand that car dealers want their sales processes and marketing strategy to remain in their control.   “By advertising with us, dealers are benefitting from a transparent and fair model that promotes stock to wide range of car buyers, who can view and go on to purchase their vehicles.   “This is the second time the record for unique visitors to our automotive Network has been broken in 2017 and we only expect this trend to continue this year as we make it easier than ever to advertise vehicles on multiple websites.”   ENDS

See more celebrates record visits for automotive partner Network

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02 28, 2017 | Posted in General | 0 comments is celebrating a record number of visitors to its automotive partner Network, as it continues its growth in industry market share. In January 2017, the Network reached 4.9m consumers* across its automotive websites. Along with increase in audience, dealers are also benefiting from a shorter average stock turn by advertising their cars with Vehicles displayed on the car search website spent an average of 35 days in stock in 2016, which is significantly lower than stated industry averages. is continuing to expand its partner Network, following the addition of in February 2017, and it already includes major automotive websites such as Parkers,, RAC Cars and Dermot Kelleher, Director of Marketing and Business Intelligence at, said: “The rise in consumer reach and a shorter stock turn means our customers are selling their cars faster to more potential customers, generated from multiple online touchpoints in the car buying journey. “With 90 per cent of consumers starting their search on Google** and 72 per cent of UK consumers visiting three or more car search websites when they look for a new vehicle***, our Network provides dealers with an instant solution that puts their stock in front of potential car buyers in multiple locations. “We recently added and are working closely with a number of automotive organisations to continue expanding the Network, with announcements about new partnerships coming in due course.”   Ends * comScore MMX Multi-Platform, January 2017, based on the Network which includes,, HonestJohn, and many others. ** Google/TNS Global Auto Study ***

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