Motors.co.uk is encouraging UK car dealers to review missed enquiries from potential customers after updating to its consumer response tracking platform.
In March 2018, more than a fifth (22%) of consumer telephone enquiries went unanswered by Motors.co.uk dealers. To help dealers understand and respond to these enquires, The Eye, has been updated with a new top level dashboard and a redesigned user interface.
The Eye stores and displays consumer response to listings on Motors.co.uk and its network of partner websites, such as telephone calls, emails and detailed vehicle views, and the user experience has been improved with the introduction of an accessible six-month overview.
Dealers can customise their searches to review response over a specified period and access individual responses, as well as analyse stock performance, without having to leave the platform.
The new invoice module allows dealers to create and store professional invoices in a new module in The Eye, with their statements corresponding to the consumer response generated by the Motors.co.uk Network.
Motors.co.uk Product Development Manager Libo Bian said: “The new updates to The Eye have been made with dealers’ needs at the heart of how we improve our services.
“The Eye is still a mobile-friendly, cloud-based solution that allows dealers to check their response wherever they are and we have taken great strides in this recent development to make the experience even more rewarding.
“Our dealers have access to a clear overview of their lead assists so they can analyse their cars’ response with just a few clicks.”
Motors.co.uk Managing Director Phill Jones added: “Our customers are extremely busy and have many responsibilities to manage while running their dealerships, so it is understandable that some consumer enquiries aren’t responded to immediately.
“With The Eye, we help dealers pursue any leads generated through their listings on the Motors.co.uk Network – even the ones they miss during a hectic day on the forecourt.
“We are committed to offering our customers a transparent service that gives them the opportunity to understand the response we generate for their vehicles.”
The recent UK cold snap has sparked a sharp increase in the number of online searches for 4x4s, according to figures from Motors.co.uk. As the 'Beast from the East' caused temperatures to plummet, the car search platform saw a 300% rise in traffic from people hunting for 4x4s and similar body types on Google from Monday, February 26th to Sunday March 5th, compared to the previous week. With weather conditions making it difficult, if not impossible, for drivers to leave their home, Motors.co.uk also saw a rise in website visitors clicking on advertised 4x4s, with a 26% increase in vehicle views for the body type during the cold snap. The Nissan Qashqai received the biggest boost compared to similar vehicles, with a 130% increase in views on Motors.co.uk over this 7-day period, closely followed by the Land Rover Discovery and Defender Here are the top 5 performing 4x4s on Motors.co.uk w/e 5th March vs. w/e 25th February 2018:
|% increase in detailed page views (DPVs)|
|Land Rover Discovery||117%|
|Land Rover Defender||112%|
|Toyota Land Cruiser||
Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: "The bitterly cold and snowy conditions the country had to endure last week caught many people off guard.
"The weather left people unable to get to work or take their children to school and they have understandably started searching for 4x4s and similar vehicles that can make travelling in extreme conditions easier.
"Our figures suggest that consumers are prepared to quickly invest in a new car when circumstances permit and we are proud to provide a fast car search platform to help them find the right vehicle for their needs."
Motors.co.uk has redesigned its website with enhancements to its user experience to increase onsite conversion, and a new visual identity to underline its credentials as a sophisticated, modern car search platform. Utilising consumer feedback sessions and conversion rate optimisation (CRO) techniques, Motors.co.uk gained deep insight into usability that will see a number of further upgrades released during the year. All such changes have been implemented to better match buyers and sellers of cars. The new design style for the site uses strong, bold fonts and a pared-down colour palette. The website has been stripped back to offer a clean interface with the distinctive Motors.co.uk green - introduced on the site in 2013 - used to emphasise key actions including the top-level navigation bar, as well as the search and dealer enquiry buttons. A key driver of the changes has been the continued growth of smartphone usage, representing 56% of total visits in February 2018, up from 50% of visits in February 2017 and 42% in February 2016. The design changes are also reflected on the brand's content focused sections, such as the Motors.co.uk News blog, Car Reviews and Electric Cars Hub. Motors.co.uk Product Director David Hearns said: "The way that consumers search for cars is constantly evolving, so it's important that our site does too. Smartphone usage brings its own opportunities to create an experience that is optimised for that device, rather than just a squashed version of the desktop site. We encourage dealers to look at their own websites on smartphones to ensure response isn't being lost through difficult mobile experiences. "Our 2018 roadmap has a number of further enhancements planned as we are committed to connecting car buyers and sellers with the best, easiest to use website. We pride ourselves on constantly innovating and the positive feedback we get from consumers on the site." Motors.co.uk Managing Director Phill Jones added: "This evolution of the site shows that we are always listening, learning and improving. It is a commitment from the team that we will share our insight with dealers to help them optimise their own businesses. This openness runs through our business, including our Value Based Pricing model - where dealers have a performance target to clearly hold us to account for the response we deliver. "As 2018 brings its challenges for dealers, we are confident that we can help dealers both improve their visibility with in-market car buyers and better manage costs."
Cox Automotive is advising dealers to get smart on GDPR and ensure they understand new requirements before the regulation comes in to force in May. The General Data Protection Regulation (GDPR) will place strict new requirements on all businesses to ensure data is effectively managed including new regulations around reporting serious breaches of personal data. Cox Automotive's Data Solutions team is running a Series of webinars aimed at demystifying the new regulations, that are tailored to the specific needs of the automotive industry. Ian Inman, Head of Privacy and Data Protection at Cox Automotive Data Solutions said: "We're passionate about our customers and this extends to providing them with valuable insight wherever we can. We know that GDPR is a concern for dealers, but they may not have the time or in-house expertise to dedicate to it, so that's why we've put this series of free webinars." The upcoming webinar, on 9 March, is the third in a series and will offer insight on: data breaches, incident management and mandatory data breach reporting, which is a new area of legislation. Inman said: "For this session, we'll offer practical tips and insight into data breach reporting with clear tips and key take outs that dealers can immediately apply. "We'll also offer practical advice around the softer side of navigating through the legislation including ideas on how to bring processes and procedures in-line with requirements. "I will also share insider knowledge around what the regulatory body is looking for, what data protection law is and what it's designed to achieve." Webinar attendee, Peter Dickey, Commercial Director of Citygate Holdings Ltd, said: "It's really important that we're ahead of GDPR and understand what needs to be in place prior to the legislation coming in to effect in May. "The Cox Automotive webinar provided me with insider knowledge and practical expertise, I now feel as though my business has a good understanding of what we need to put in place to be ready for GDPR."
Motors.co.uk has integrated and rebranded its dealer website development arm - Autoexposure - as part of its mission to provide dealers with cost-effective tools for attracting car buyers online. As part of this change, the Flex website platform has been updated with modern, mobile-first designs, and new highly cost effective package options created for Motors.co.uk customers. The platform is particularly beneficial to independent dealers looking to update their online presence for the modern car buyer. Flex gives dealers access to an expert team with more than 50 years combined digital automotive advertising experience, helping them with online design, branding and usability to create a distinctive and unique online presence. The updated platform has benefitted from customer feedback and latest design trends, to ensure Flex customers' websites stand out in a competitive marketplace. In addition, Flex offers functionality that allows customers to engage with car buyers beyond the point of purchase, including options to add news pages, blogs and social media links to make posting company activities, promotions and initiatives straightforward. Motors.co.uk Product Director David Hearns said: "Flex by Motors.co.uk is a further demonstration of our commitment to help dealers sell more cars, more profitably. "From listing their vehicles on the Motors.co.uk Network, to displaying them on their own up-to-date website built by our team of experienced developers and designers, we aim to support our dealers with bespoke solutions that allow them to improve their online consumer engagement. "Rebranding our website services team, underlines the step-change in this product and the Motors.co.uk-wide focus on helping dealers maximise the exposure of their stock to in-market car buyers." To find out more about Flex by Motors.co.uk services head to http://www.flex-motors.co.uk
Motors.co.uk has appointed the former General Manager of Inchcape Retail as its new Sales Director. Marc Robinson, formerly of Vertu and Pendragon, has replaced Mark Hammond, who has moved to a group role with Motors.co.uk's parent company, Cox Automotive UK. Robinson has joined the Motors.co.uk team after more than two decades of experience in operational roles in UK car dealerships, most recently at Inchcape where he was General Manager for their Mercedes-Benz Derby dealership. The appointment comes as the company continues to roll out its "Value Based Pricing" model which aligns a dealer's invoice with the response their vehicles receive from being advertised on the Motors.co.uk Network. Robinson said: "I am incredibly excited to join the Motors.co.uk team. I greatly enjoyed my time in retail and am passionate about using my experience to help improve the Motors.co.uk proposition to help dealers sell cars quickly and cost effectively. I was impressed by the energy and commitment from the team at Motors.co.uk and will help harness this to ensure it best meets the needs of our dealers. "Every dealer will be looking to increase used car sales in 2018 whilst carefully managing costs. I recognised the importance of sites like Motors.co.uk in attracting in-market car buyers and wanted to find ways of utilising this data and experience to help our customers strengthen their businesses. "Over the coming weeks, I will be meeting with our customers to understand their objectives and demonstrate to them our commitment and capabilities to build long-term partnerships." Motors.co.uk Managing Director Phill Jones added: "We are delighted to welcome Marc to the Motors.co.uk family. His expertise on the day-to-day running of dealerships will give us priceless insight into how we can help our customers face their challenges. "Marc's appointment is part of our ambition to make dealers more than just our customers and build strategic partnerships that see both parties mutually benefiting from working together and making car selling easier."
Motors.co.uk is urging UK dealers to prepare for consumer enquiries this Christmas as car buyers look set to stay online throughout the festive season. The car search website found its customers were still receiving consumer enquires on Christmas Day last year, as car buyers returned to shopping online once they have opened presents and had their lunch. Motors.co.uk has made five predictions for this year’s festive season which will encourage dealers to take the right steps to meet consumer demand and prepare for a busy Boxing Day:
- Motors.co.uk forecasts a record response for December and a 20% year-on-year increase in consumer visits thanks to a rise in search engine visibility and improved mobile functionality
- Consumers demand will slow down a day later than usual as December 23rd falls on a Saturday
- Consumer enquires to dealers will be relatively high on Christmas Day, with more than 400 calls and emails sent to Motors.co.uk customers in December 2016
- Online car searches will bounce back from 5pm on Christmas Day as families sit down in front of the television with their tablets and smartphones
- From Boxing Day to New Year’s Eve consumer demand will sharply rise – in 2016 average visits to Motors.co.uk per day were 4% higher during this period than on average per day in November last year
Data released today by car search website Motors.co.uk has revealed a growing importance of used cars to franchised dealers as new car sales slow down. The October analysis, which looked at consumer and retail trends from over 500,000 vehicles listed through the platform, reported that used cars for franchised dealers sold 10% faster than September 2017, with dealers also stocking 10% more cars in the month. The increase was driven in part by a renewed focus within franchise dealerships on used cars to compensate for softer new car demand, and also to an increase in part-exchange vehicles coming onto the market as a result of the September plate change. Phill Jones, MD of Motors.co.uk, said, "The data reflects the growing importance of used vehicles to dealerships as the new car market softens, Put simply, franchised dealers are having more success with used cars: selling more of them and selling them faster. We expect used cars to grow in importance for franchised dealers over the coming months. "However, although we have seen an uplift on used vehicle data during October, we are entering a quieter time of year when many businesses are positioning for a successful 2018. Our data provides dealers with insight into how consumer demand is altering." In addition to figures on new and used vehicle sales, the Motors.co.uk data also showed a fall in customer interest in diesel. A slowdown in sales pace was recorded, with diesels taking on average 37 days to sell - an extra day more than when compared to the same period year on year, and 5 days slower than petrol vehicles. This fuel data reflects the latest SMMT data (released 6 November) which revealed sales of diesel cars in the UK fell by nearly a third in October compared with last year. Ends.
Motors.co.uk is celebrating a record year-on-year (YOY) performance in July 2017 after a surge in lead assists for its customers, along with a rise in online traffic from consumers. The car search website is generating more response for car dealers, with a 26% YOY rise in lead assists – such as detailed vehicle page views (DPVs), telephone calls and email enquiries to dealers – in July 2017. There was also a 20% increase in online sessions and a 21% rise in unique users compared to July 2016. Motors.co.uk has also seen a substantial shift in how consumers visit the website with a 46% YOY rise in mobile traffic in July 2017, following the launch of a redesigned and mobile-optimised version in November 2016. There was also a 10% increase in the percentage of visitors using a smartphone in the last year. The Motors.co.uk automotive network of partner websites – including Honest John and Parkers.co.uk – also performed strongly with a nine per cent increase in lead assists YOY for July 2017. Dermot Kelleher, Marketing and Business Intelligence Director at Motors.co.uk, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers. “Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets. “We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”
Motors.co.uk and Dealer-Auction.com have combined to give UK car dealers the ability to list their newly purchased stock on Motors.co.uk and Flex dealer websites with just one click, helping them to generate leads even before they have received the vehicle. Motors.co.uk customers who ‘win’ vehicles online through fellow Cox Automotive UK brand Dealer-Auction.com – the award winning online trade to trade remarketer – can now immediately upload their new stock to their listings. By using Motors.co.uk’s online stock registration platform, AutoEdit Go, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Motors.co.uk Network the same day. This partnership means dealers can cut the average time from winning a vehicle at auction to advertising it online from seven days to zero. The Motors.co.uk integration with Dealer-Auction.com is another example of Dealer-Auction.com’s innovative integration with Cox Automotive companies to help dealers find, fund, move and sell their cars more quickly. It follows Dealer-Auction.com’s integration with NextGear to enable dealers to quickly secure funding for their newly bought vehicles, and then find a quote for onward delivery through Movex. Phill Jones, Managing Director at Motors.co.uk, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk Network and onto their own Flex website. “On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers. Kieran TeeBoon, Operations Director of Dealer Auction, added: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK. “We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise. “With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner.”