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Motors.co.uk reinvigorates dealer website offering to help dealers maximise online presence

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01 31, 2018 | Posted in General | 0 comments

Motors.co.uk has integrated and rebranded its dealer website development arm - Autoexposure - as part of its mission to provide dealers with cost-effective tools for attracting car buyers online. As part of this change, the Flex website platform has been updated with modern, mobile-first designs, and new highly cost effective package options created for Motors.co.uk customers. The platform is particularly beneficial to independent dealers looking to update their online presence for the modern car buyer. Flex gives dealers access to an expert team with more than 50 years combined digital automotive advertising experience, helping them with online design, branding and usability to create a distinctive and unique online presence. The updated platform has benefitted from customer feedback and latest design trends, to ensure Flex customers' websites stand out in a competitive marketplace. In addition, Flex offers functionality that allows customers to engage with car buyers beyond the point of purchase, including options to add news pages, blogs and social media links to make posting company activities, promotions and initiatives straightforward. Motors.co.uk Product Director David Hearns said: "Flex by Motors.co.uk is a further demonstration of our commitment to help dealers sell more cars, more profitably. "From listing their vehicles on the Motors.co.uk Network, to displaying them on their own up-to-date website built by our team of experienced developers and designers, we aim to support our dealers with bespoke solutions that allow them to improve their online consumer engagement. "Rebranding our website services team, underlines the step-change in this product and the Motors.co.uk-wide focus on helping dealers maximise the exposure of their stock to in-market car buyers." To find out more about Flex by Motors.co.uk services head to http://www.flex-motors.co.uk

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Motors.co.uk appoints automotive retail professional as new Sales Director

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01 23, 2018 | Posted in General | 0 comments

Motors.co.uk has appointed the former General Manager of Inchcape Retail as its new Sales Director. Marc Robinson, formerly of Vertu and Pendragon, has replaced Mark Hammond, who has moved to a group role with Motors.co.uk's parent company, Cox Automotive UK. Robinson has joined the Motors.co.uk team after more than two decades of experience in operational roles in UK car dealerships, most recently at Inchcape where he was General Manager for their Mercedes-Benz Derby dealership. The appointment comes as the company continues to roll out its "Value Based Pricing" model which aligns a dealer's invoice with the response their vehicles receive from being advertised on the Motors.co.uk Network. Robinson said: "I am incredibly excited to join the Motors.co.uk team. I greatly enjoyed my time in retail and am passionate about using my experience to help improve the Motors.co.uk proposition to help dealers sell cars quickly and cost effectively. I was impressed by the energy and commitment from the team at Motors.co.uk and will help harness this to ensure it best meets the needs of our dealers. "Every dealer will be looking to increase used car sales in 2018 whilst carefully managing costs. I recognised the importance of sites like Motors.co.uk in attracting in-market car buyers and wanted to find ways of utilising this data and experience to help our customers strengthen their businesses. "Over the coming weeks, I will be meeting with our customers to understand their objectives and demonstrate to them our commitment and capabilities to build long-term partnerships." Motors.co.uk Managing Director Phill Jones added: "We are delighted to welcome Marc to the Motors.co.uk family. His expertise on the day-to-day running of dealerships will give us priceless insight into how we can help our customers face their challenges. "Marc's appointment is part of our ambition to make dealers more than just our customers and build strategic partnerships that see both parties mutually benefiting from working together and making car selling easier."

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Motors.co.uk urges dealers to prepare for ‘Boxing Day bounce’

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11 28, 2017 | Posted in General | 0 comments

Motors.co.uk is urging UK dealers to prepare for consumer enquiries this Christmas as car buyers look set to stay online throughout the festive season. The car search website found its customers were still receiving consumer enquires on Christmas Day last year, as car buyers returned to shopping online once they have opened presents and had their lunch. Motors.co.uk has made five predictions for this year’s festive season which will encourage dealers to take the right steps to meet consumer demand and prepare for a busy Boxing Day:  

  • Motors.co.uk forecasts a record response for December and a 20% year-on-year increase in consumer visits thanks to a rise in search engine visibility and improved mobile functionality
  • Consumers demand will slow down a day later than usual as December 23rd falls on a Saturday
  • Consumer enquires to dealers will be relatively high on Christmas Day, with more than 400 calls and emails sent to Motors.co.uk customers in December 2016
  • Online car searches will bounce back from 5pm on Christmas Day as families sit down in front of the television with their tablets and smartphones
  • From Boxing Day to New Year’s Eve consumer demand will sharply rise – in 2016 average visits to Motors.co.uk per day were 4% higher during this period than on average per day in November last year
Phill Jones, MD of Motors.co.uk said: “The slow-down in consumer demand in December is inevitable, but should be used to prepare for the resurgence. Car buyers are distracted in the days running up to Christmas, but they quickly return to market. 5pm on Christmas Day is when our traffic begins to grow again, building all the way through to January. “We urge dealers to be prepared for the ‘Boxing Day Bounce’ by preparing sales campaigns, stock presentation and ensuring the business is ready to handle consumer enquiries. “At Motors.co.uk we have put processes in place, such as our consumer response tracking platform, The Eye, to ensure dealers can make the most of Christmas Day enquiries. We can track telephone and email enquiries to a dealership, as well as display which of their cars are popular with consumers, giving dealers the ability to prioritise new customers.”

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Increased focus on used cars for franchised dealers, Motors.co.uk data reveals

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11 20, 2017 | Posted in General, Statistics | 0 comments

Data released today by car search website Motors.co.uk has revealed a growing importance of used cars to franchised dealers as new car sales slow down. The October analysis, which looked at consumer and retail trends from over 500,000 vehicles listed through the platform, reported that used cars for franchised dealers sold 10% faster than September 2017, with dealers also stocking 10% more cars in the month. The increase was driven in part by a renewed focus within franchise dealerships on used cars to compensate for softer new car demand, and also to an increase in part-exchange vehicles coming onto the market as a result of the September plate change. Phill Jones, MD of Motors.co.uk, said, "The data reflects the growing importance of used vehicles to dealerships as the new car market softens,  Put simply, franchised dealers are having more success with used cars: selling more of them and selling them faster.  We expect used cars to grow in importance for franchised dealers over the coming months. "However, although we have seen an uplift on used vehicle data during October, we are entering a quieter time of year when many businesses are positioning for a successful 2018.  Our data provides dealers with insight into how consumer demand is altering." In addition to figures on new and used vehicle sales, the Motors.co.uk data also showed a fall in customer interest in diesel. A slowdown in sales pace was recorded, with diesels taking on average 37 days to sell - an extra day more than when compared to the same period year on year, and 5 days slower than petrol vehicles. This fuel data reflects the latest SMMT data (released 6 November) which revealed sales of diesel cars in the UK fell by nearly a third in October compared with last year.   Ends.

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Motors.co.uk celebrates record July performance

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08 10, 2017 | Posted in General | 0 comments

Motors.co.uk is celebrating a record year-on-year (YOY) performance in July 2017 after a surge in lead assists for its customers, along with a rise in online traffic from consumers. The car search website is generating more response for car dealers, with a 26% YOY rise in lead assists – such as detailed vehicle page views (DPVs), telephone calls and email enquiries to dealers – in July 2017. There was also a 20% increase in online sessions and a 21% rise in unique users compared to July 2016. Motors.co.uk has also seen a substantial shift in how consumers visit the website with a 46% YOY rise in mobile traffic in July 2017, following the launch of a redesigned and mobile-optimised version in November 2016. There was also a 10% increase in the percentage of visitors using a smartphone in the last year. The Motors.co.uk automotive network of partner websites – including Honest John and Parkers.co.uk – also performed strongly with a nine per cent increase in lead assists YOY for July 2017. Dermot Kelleher, Marketing and Business Intelligence Director at Motors.co.uk, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers. “Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets. “We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”

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Motors.co.uk and Dealer-Auction.com integrate to help dealers sell cars more quickly

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07 27, 2017 | Posted in General | 0 comments

Motors.co.uk and Dealer-Auction.com have combined to give UK car dealers the ability to list their newly purchased stock on Motors.co.uk and Flex dealer websites with just one click, helping them to generate leads even before they have received the vehicle. Motors.co.uk customers who ‘win’ vehicles online through fellow Cox Automotive UK brand Dealer-Auction.com – the award winning online trade to trade remarketer – can now immediately upload their new stock to their listings. By using Motors.co.uk’s online stock registration platform, AutoEdit Go, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Motors.co.uk Network the same day. This partnership means dealers can cut the average time from winning a vehicle at auction to advertising it online from seven days to zero. The Motors.co.uk integration with Dealer-Auction.com is another example of Dealer-Auction.com’s innovative integration with Cox Automotive companies to help dealers find, fund, move and sell their cars more quickly. It follows Dealer-Auction.com’s integration with NextGear to enable dealers to quickly secure funding for their newly bought vehicles, and then find a quote for onward delivery through Movex. Phill Jones, Managing Director at Motors.co.uk, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk Network and onto their own Flex website. “On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers. Kieran TeeBoon, Operations Director of Dealer Auction, added: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK. “We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise. “With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner.”

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Motors.co.uk urges dealers to extend summer opening hours to answer rising evening calls

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07 11, 2017 | Posted in General | 0 comments

Motors.co.uk is urging car dealers to extend their opening hours in order to take advantage of increased evening telephone enquiries during the summer months. The car search website has found a 22% increase in the proportion of telephone enquiries made by consumers to dealers between the hours of 6pm and 8pm in April to June this year (Q2), compared to between January and March 2017 (Q1). Motors Summer Calls Chart Motors.co.uk also discovered that 23% of telephone enquiries made to dealers between 6pm and 8pm since the start of 2017 have not been answered by a person or a voicemail system, leaving potential customers to either submit an online enquiry or call again the following morning. Phill Jones, Managing Director of Motors.co.uk, said: “With the share of evening telephone enquiries increasing by nearly a quarter in summer months, consumers have shown they are prepared to search for and purchase vehicles as daylight hours improve. “Our response-tracking platform, The Eye, shows dealers when consumers interact with their stock on the Motors.co.uk Network and try to contact them. By using this tracking, dealers can understand how they need to manage their resources and business hours to effectively respond to enquiries. “While it is understandable that some dealers may not be able to keep the office open long after 6pm, it could be very worthwhile at redirecting calls from the office to a mobile until 8pm. “At the very least, we highly recommend investing in a reliable voicemail system to reassure consumers that they will receive a call back the next day.” Motors.co.uk recently relaunched The Eye – its vehicle response tracking platform – where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.

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Motors.co.uk transforms used car advertising model with value-based pricing

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06 07, 2017 | Posted in General | 0 comments

Motors.co.uk has transformed the traditionally subscription-based used car advertising model with the launch of its new value-based pricing, which ensures that dealers only pay for the level of consumer engagement that its automotive Network delivers through relevant ‘lead assists’.   Lead assists are defined as consumer engagements with a listed vehicle including via a detailed page view, a call or email to the dealer, viewing the dealer’s location on a map, visiting the dealer website, or sharing details of the vehicle.   Research from Motors.co.uk shows that on average, it takes between 250 and 300 lead assists for an independent dealer to sell a car, with this number varying based on factors such as make, model, price, local demand and image quality. Dealers have full visibility of all lead assists at any time via The Eye – the intuitive online dashboard provided to every Motors.co.uk dealer.   Phill Jones, managing director of Motors.co.uk said: “Our primary job at Motors.co.uk is to get dealers’ cars in front of in-market car buyers. Dealers should, therefore, have an invoice directly linked to the value delivered.  This approach gives dealers a performance target and certainty that Motors.co.uk is delivering on its promise. This is underlined through our investment in services, such as our vehicle response tracking platform The Eye, where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.   “We passionately believe that dealers should monitor their advertising return on investment and our Value Based Pricing makes this easy for dealers.”   More than 2,000 dealers have already transitioned to the new Motors.co.uk pricing model, including John Ayers Cars in Felmingham, Norfolk. David Ayers, who runs the business with his father, explains: “We will always spend money on advertising that works, and with the flexibility of the price depending on the response, value-based pricing means that we can always work together in a fair manner.”   Jones concludes: “Value-based pricing underlines our commitment to fairness and transparency in our relationship with dealers.”

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Motors.co.uk migrates services to the Cloud to improve website speed and data security

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06 01, 2017 | Posted in General | 0 comments

Motors.co.uk has migrated its website and services to the Cloud to improve their speed and data security.   The move to Microsoft Azure – which manages data and online platforms from a global network of data centres – has made the Motors.co.uk website 25 per cent faster than when it was hosted locally.   The migration will also enhance the speed and security of Motors.co.uk car dealer solutions, such as its stock registration application AutoEdit, and bespoke dealer websites built by the AutoExposure team.   David Hearns, product director at Motors.co.uk, said: “By moving our services to Azure, we are joining many modern businesses in providing our customers with agile solutions that can be accessed wherever they may be.   “The migration to the Cloud further secures both our business and customer data in an age where safeguarding against cyber crime cannot be taken for granted.   “We have also already seen an improvement in the website experience for UK car buyers thanks to the increased page load speed, which builds on the work we did last year when we relaunched the website in order to provide a faster, more user-friendly car search platform for in-market car buyers.”   ENDS

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Motors.co.uk updates response tracking platform to help dealers understand value of their advertising

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05 30, 2017 | Posted in General | 0 comments

Motors.co.uk has launched a redesigned version of its vehicle response solution, The Eye, to help UK car dealers understand how consumers interact with their advertised stock.   The Eye captures lead assists, such as detailed page views, telephone calls and email enquiries, so dealers can track how consumers contact car sellers and search for vehicles listed on Motors.co.uk.   The platform will host future tools that will help dealers maximise their return on investment with Motors.co.uk and has been given a refreshed design.  This Eye has also been mobile-optimised to allow dealers to track vehicle responses on any internet-connected device – including smartphones and tablets.   Following a successful trial period in April 2017, the new version of The Eye is now available to all independent dealers who advertise with Motors.co.uk.   Phill Jones, managing director of Motors.co.uk, said: “In what is quickly becoming another year of economic and political instability, car dealers want to know how advertising will benefit their business and the full extent of their marketing investments.   “The Eye – now redesigned to provide a holistic view of vehicle response – allows dealers to fully understand each lead assist and how listing their stock with Motors.co.uk is improving their business.   “This solution is another example of how we’re committed to providing value for dealers, through transparency and fair assessment of their lead assists.”   In order to publicise its launch and encourage usage, dealers who access The Eye between now and July 21st will also be entered into a prize draw to win a trip to Las Vegas.   ENDS  

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