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Higher or Lower? Motors.co.uk test dealers’ used car knowledge with ‘Know Your Motors?’

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05 24, 2018 | Posted in Car Dealer Blog, General | 0 comments

Are UK car dealers the masters of the used vehicle market? Motors.co.uk is aiming to answer that question by putting its customers' knowledge to the test with a brand new interactive quiz. 'Know Your Motors?' is a six-week competition testing dealers' understanding of the used car market and the value of popular vehicles. This 'Play Your Cards Right' style quiz, asks dealers to prove if they know which cars are worth more or less than other similar vehicles. The competition - which is can be found via the Motors.co.uk response tracking platform The Eye - runs weekly, with different vehicles type categories tested during each round. As the competition progresses the best performers will be in with a chance of winning a prize. The quiz begins with an image of a car, in the style of a vehicle listing on Motors.co.uk, and is presented with its most recent retail value. The participant will then be presented with four more vehicles and have to click on 'Higher' or 'Lower' options to decide if its sale price on Motors.co.uk was worth more or less than the previous one. The competition is set to run for six weeks, with all Motors.co.uk dealers invited to make one entry per week. The three best performing dealers will then be awarded Amazon vouchers, with the top prize worth £250. Dealers are also encouraged to access The Eye, which was recently refreshed and mobile-optimised, to help them understand consumer response to their listed vehicles. Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: "We are always trying to create new fun and interactive ways to engage with our customers, and 'Know Your Motors?' gives dealers the chance to prove what they know about the value of popular cars against each other. "While we want to offer our dealers some friendly competition, we are also urging them to log into The Eye more often so they can get a better understanding of the consumer response to their vehicle listings. We recently refreshed and mobile-optimised the solution to ensure dealers can track response wherever they are on any internet-connected device. "Our records often show that dealers do their best to stay on top of their leads but some opportunities can be missed. For example, we recently discovered that more than a fifth of telephone enquires go unanswered, and while this is understandable due to working in busy dealership environments, we want to help our dealers follow up every lead generated by the Motors.co.uk Network."

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What We’ve Learnt This Week – 23.04.2018

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04 23, 2018 | Posted in Car Dealer Blog | 0 comments

Motors.co.uk and Cox Automotive News: Motors.co.uk updates lead management tool as 22% of car sales enquiries go unanswered – AM Online

  • co.uk has updated its lead management tool, The Eye, to assist “extremely busy” car dealers after it emerged that 22% of calls to dealers go unanswered
  • In March 2018, 22% of telephone enquiries went unanswered by Motors.co.uk dealers
  Cox Automotive promotes Kieran TeeBoon to managing director of Dealer Auction – AM Online
  • Cox Automotive has announced the promotion of Kieran TeeBoon to the post of managing director at Dealer Auction.
  • TeeBoon, who has been with Cox Automotive for five years, will move to the role from his current role as operations director
  • Prior to Dealer Auction, TeeBoon worked with dealerships including Francis Seat and Listers
  Dealer used car margins decline in ‘challenging’ first quarter – Motor Trader
  • Used car dealers experienced a ‘challenging’ first quarter with the majority, 69%, saying their margin had fallen year on year.
  • Compared to Q1 last year, 59% of dealers noted a deterioration in retail demand, 40% said finance penetration was lower and 60% said physical footfall had fallen, according to Philip Nothard, head of external relations with Cox Automotive
  • The vast majority of dealers, 86%, said target pressures were resulting in higher levels of pre-registered cars hitting the market while 60% said the scrappage schemes on offer from carmakers were sucking sub-£2,000 cars out of the market
  Industry News: EVs present car dealers 'massive profit opportunity' after used values rocket 41% in Q1 – AM Online
  • Electric vehicle used values rose by 41% during Q1 of 2018 as the overall average used car value rose by 5.3%, according to Autorola
  • The findings, derived from data related to sales completed via Autorola’s online platform, showed that the average selling price of an EV was up to £19,789 from Q4 2017’s £13,981
  BCA sells a million vehicles in a year for the first time – Car Dealer
  • For the first time on record, BCA has sold a million vehicles in the UK in a 12-month period
  • The record fell during the 1,000-vehicle BMW Mega Sale staged at BCA’s Perry Barr remarketing centre in March
  Shpock launches new online platform to help dealers reach a wider audience – Car Dealer
  • Shpock has launched a new online platform for car dealers to reach a wider audience
  • The marketplace app’s new platform, called Shpock+ Motors, has up to 700,000 unique monthly users in the UK, and allows British dealers to reach a huge nationwide audience in just a few seconds
  • Shpock already averages more than five million car searches every month, making it one of the top three private car marketplaces in the UK
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Days in stock by vehicle type on Motors.co.uk:
  1. Lower Medium – 28
  2. Supermini – 32
  3. Medium – 32
  4. 4x4 – 36
  5. Estate – 36

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Motors.co.uk urges dealers to pursue missed leads as 22% of consumer telephone calls go unanswered

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04 20, 2018 | Posted in Car Dealer Blog, General | 0 comments

Motors.co.uk is encouraging UK car dealers to review missed enquiries from potential customers after updating to its consumer response tracking platform.

In March 2018, more than a fifth (22%) of consumer telephone enquiries went unanswered by Motors.co.uk dealers. To help dealers understand and respond to these enquires, The Eye, has been updated with a new top level dashboard and a redesigned user interface.

The Eye stores and displays consumer response to listings on Motors.co.uk and its network of partner websites, such as telephone calls, emails and detailed vehicle views, and the user experience has been improved with the introduction of an accessible six-month overview.

Dealers can customise their searches to review response over a specified period and access individual responses, as well as analyse stock performance, without having to leave the platform.

The new invoice module allows dealers to create and store professional invoices in a new module in The Eye, with their statements corresponding to the consumer response generated by the Motors.co.uk Network.

Motors.co.uk Product Development Manager Libo Bian said: “The new updates to The Eye have been made with dealers’ needs at the heart of how we improve our services.

“The Eye is still a mobile-friendly, cloud-based solution that allows dealers to check their response wherever they are and we have taken great strides in this recent development to make the experience even more rewarding.

“Our dealers have access to a clear overview of their lead assists so they can analyse their cars’ response with just a few clicks.”

Motors.co.uk Managing Director Phill Jones added: “Our customers are extremely busy and have many responsibilities to manage while running their dealerships, so it is understandable that some consumer enquiries aren’t responded to immediately.

 “With The Eye, we help dealers pursue any leads generated through their listings on the Motors.co.uk Network – even the ones they miss during a hectic day on the forecourt.

“We are committed to offering our customers a transparent service that gives them the opportunity to understand the response we generate for their vehicles.”

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What We’ve Learnt This Week – 16.04.2018

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04 16, 2018 | Posted in Car Dealer Blog | 0 comments

Cox Automotive News: Part-exchange price rise boosted car retail in challenging March, says Cox Automotive – AM Online

  • Part-exchange vehicles posted strong performance at auction during March to deliver a boost to car dealers at the end of Q1, according to new figures from Cox Automotive
  • Showing a similar trend to that experienced by remarketing rival BCA – as identified in its recent Pulse report, Cox Automotive's online and physical auction business, Manheim, saw double-digit growth in month-on-month part-exchange volumes at 17.5% during the month
  Industry News: VW scandal deters 67% of motorists from diesel, Close Brothers Motor Finance report reveals – AM Online
  • More than two-thirds of drivers (67%) say that they are less likely to purchase a diesel car after the VW scandal of 2015, according to an upcoming report from Close Brothers Motor Finance
  • SMMT figures show that five years ago, diesel-powered motors were the nation’s vehicle of choice, commanding 52% of market share to petrol’s 45%
  • The Government’s announcement of banning the sale of new non-hybrid or EV vehicles by 2040, twinned with the Volkswagen emissions scandal, saw 2017 sales figures plummet to 38%
Car buyers likely to ditch dealers that get their details wrong – AM Online
  • Dealers that make mistakes with their customers’ information risk losing their business, according to new research by Marketing Delivery.
  • It found that 57% of UK motorists said they would be less likely to purchase a new vehicle from a dealership that made an error such as their name or details of their current vehicle
  • Just 5% said that inaccurate information would make no difference to their likelihood of buying a car from the dealer
Car dealers lost £18,000 on average in February, reports ASE – Car Dealer
  • Dealers recorded average losses of £18,000 in February 2018 – a £4,000 increase year-on-year
  • The figures, which come from automotive profitability specialists ASE, show a continued trend of rising mid-quarter month losses, meaning the gains made in January have been reversed, leaving the average dealer £2,000 behind in terms of year-to-date profits
More than 40 per cent of UK cars are diesels, new figures show – Car Dealer
  • Two out of five cars on UK roads are diesel-powered despite concerns over emissions, new figures show
  • Although demand for new diesel cars plummeted last year, Department for Transport data shows a total of 12.9 million diesels – combining new and used cars – are licensed
  • This represents a market share of 40.1 per cent and demonstrates the significant position diesel continues to hold in the automotive industry
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Days in stock by vehicle type:
  1. Lower Medium – 26
  2. 4X4 – 35
  3. Coupe – 39
  4. Prestige – 39
  5. Small – 40

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What We’ve Learnt This Week – 09.04.2018

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04 09, 2018 | Posted in Car Dealer Blog | 0 comments

Industry News: Buyers advised to choose pre-registered cars to avoid new tax increases on diesels – AM Online

  • Car buyers are being advised to choose pre-registered diesel cars to avoid an increase in the tax that has seen the price of some of the most popular models in the market go up by more than £300
  • he diesel surcharge, that came into force on April 1, adds between £15 and £520 to the cost of taxing a car in its first year. Dealers pay the fee on behalf of buyers, which is why prices have gone up to reflect the extra cost
March 2018 new car registrations down 15%, diesel falls 37% year-on-year – AM Online
  • March new car registrations fell 15.7% year-on-year, with diesels suffering a 37.2% fall
  • The result was described as not unexpected and the Society of Motor Manufacturers and Traders’ stressed this was the fourth biggest March ever for the sector
  • The SMMT blamed last month’s performance on economic and political uncertainty and “confusion” over air quality plans
Used car orders fall by 5% in Q1, enquiries down 6% – Motor Trader
  • The used car market saw a decline in demand in the first quarter according to new research
  • Used cars enquiries fell by 6% and orders fell by 5% compared to the first quarter of 2017, according to lead management group Dealerweb
Cartime plans new car supermarket with £10m funding – Motor Trader
  • Bury-based used car supermarket Cartime saw pre-tax profits rise 10.2% to £741,882 on turnover up 23.9% to £28.2m in the year to 30 April 2017
  • Cartime, which was set up by Matt Kay in 2012, is forecasting sales of £34m this financial year and plans to announce a second site in May
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Days in stock by vehicle type:
  1. Lower Medium – 26
  2. 4X4 – 35
  3. Coupe – 39
  4. Prestige – 39
  5. Small – 40

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What We’ve Learnt This Week – 03.04.2018

by admin

04 03, 2018 | Posted in Car Dealer Blog | 0 comments

Motors.co.uk and Cox Automotive News: Manheim secures Santander contract renewal – AM Online

  • Manheim will continue to remarket vehicles for Santander Consumer Finance for the next three years
  • The two businesses have extended their contract, which began in 2002
  • The partnership extension, which started in March and will run until February 2021, will see vehicles from Santander Consumer Finance continue to pass through Manheim's auction lanes in: Bristol, Colchester, Manchester, Mansfield and Washington
  Industry News: Number of cars manufactured in the UK falls again – Car Dealer
  • The number of cars built in the UK has fallen again following the seventh consecutive month of decline in the domestic market, new figures show.
  • Just under 145,500 cars rolled off production lines last month, 4.4 per cent fewer than in February last year, the Society of Motor Manufacturers and Traders (SMMT) reported
  • There was another double-digit decline in production of cars for the UK, down by 17 per cent, following falls of 24 per cent in December, 28 per cent in November and 14 per cent in September
Franchised dealers see 19% fall in vehicles for servicing – Motor Trader
  • UK franchised dealers saw a significant year-on-year decline in aftersales business in 2017, according to data from electronic vehicle health check provider autoVHC
  • The company, which sampled 500 UK dealers, found that over the 12-month period the average dealer saw 3,320 vehicles presented at its service department, a 19% drop from the 4,080 vehicles seen during the course of 2016
  • It said the fall in aftersales activity combined with a tail off in new car sales was likely to put further pressure on dealers
Car dealers missed out on £429m in unsold ‘red work’ in 2017 – AM Online
  • The average franchised car dealer missed out on £429 million of aftersales income by selling just 53% of urgently required work, according to the findings of autoVHC’s annual aftersales report
  • According to the vehicle health check provider’s data, the UK’s franchised dealers are continuing to miss out on significant aftersales revenue opportunities due to a failure to secure maintenance work identified during the service process
  Most searched for cars on Motors.co.uk week-on-week:
  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Vauxhall Corsa
  5. BMW 3 Series
  Most fastest moving cars on Motors.co.uk week-on-week:
  1. Mitsubishi Outlander
  2. Hyundai Tucson
  3. Land Rover Discovery Sport
  4. Ford Kuga
  5. Renault Captur

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‘Beast from the East’ sparks sharp rise in online 4×4 searches, finds Motors.co.uk

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03 09, 2018 | Posted in Car Dealer Blog, General | 0 comments

The recent UK cold snap has sparked a sharp increase in the number of online searches for 4x4s, according to figures from Motors.co.uk. As the 'Beast from the East' caused temperatures to plummet, the car search platform saw a 300% rise in traffic from people hunting for 4x4s and similar body types on Google from Monday, February 26th to Sunday March 5th, compared to the previous week. With weather conditions making it difficult, if not impossible, for drivers to leave their home, Motors.co.uk also saw a rise in website visitors clicking on advertised 4x4s, with a 26% increase in vehicle views for the body type during the cold snap. The Nissan Qashqai received the biggest boost compared to similar vehicles, with a 130% increase in views on Motors.co.uk over this 7-day period, closely followed by the Land Rover Discovery and Defender Here are the top 5 performing 4x4s on Motors.co.uk w/e 5th March vs. w/e 25th February 2018:

Make/Model

% increase in detailed page views (DPVs)
Nissan Qashqai 130%
Land Rover Discovery 117%
Land Rover Defender 112%
Jeep Patriot 111%
Toyota Land Cruiser

107%

Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: "The bitterly cold and snowy conditions the country had to endure last week caught many people off guard.

"The weather left people unable to get to work or take their children to school and they have understandably started searching for 4x4s and similar vehicles that can make travelling in extreme conditions easier.

"Our figures suggest that consumers are prepared to quickly invest in a new car when circumstances permit and we are proud to provide a fast car search platform to help them find the right vehicle for their needs."

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Motors.co.uk launches new website design to drive leads and refresh brand identity

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03 08, 2018 | Posted in Car Dealer Blog, General | 0 comments

Motors.co.uk has redesigned its website with enhancements to its user experience to increase onsite conversion, and a new visual identity to underline its credentials as a sophisticated, modern car search platform. Utilising consumer feedback sessions and conversion rate optimisation (CRO) techniques, Motors.co.uk gained deep insight into usability that will see a number of further upgrades released during the year. All such changes have been implemented to better match buyers and sellers of cars. The new design style for the site uses strong, bold fonts and a pared-down colour palette. The website has been stripped back to offer a clean interface with the distinctive Motors.co.uk green - introduced on the site in 2013 - used to emphasise key actions including the top-level navigation bar, as well as the search and dealer enquiry buttons. A key driver of the changes has been the continued growth of smartphone usage, representing 56% of total visits in February 2018, up from 50% of visits in February 2017 and 42% in February 2016. The design changes are also reflected on the brand's content focused sections, such as the Motors.co.uk News blog, Car Reviews and Electric Cars Hub. Motors.co.uk Product Director David Hearns said: "The way that consumers search for cars is constantly evolving, so it's important that our site does too. Smartphone usage brings its own opportunities to create an experience that is optimised for that device, rather than just a squashed version of the desktop site. We encourage dealers to look at their own websites on smartphones to ensure response isn't being lost through difficult mobile experiences. "Our 2018 roadmap has a number of further enhancements planned as we are committed to connecting car buyers and sellers with the best, easiest to use website. We pride ourselves on constantly innovating and the positive feedback we get from consumers on the site." Motors.co.uk Managing Director Phill Jones added: "This evolution of the site shows that we are always listening, learning and improving. It is a commitment from the team that we will share our insight with dealers to help them optimise their own businesses. This openness runs through our business, including our Value Based Pricing model - where dealers have a performance target to clearly hold us to account for the response we deliver. "As 2018 brings its challenges for dealers, we are confident that we can help dealers both improve their visibility with in-market car buyers and better manage costs."

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Cox Automotive advises dealers to get smart on GDPR

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03 02, 2018 | Posted in Car Dealer Blog, General | 0 comments

Cox Automotive is advising dealers to get smart on GDPR and ensure they understand new requirements before the regulation comes in to force in May. The General Data Protection Regulation (GDPR) will place strict new requirements on all businesses to ensure data is effectively managed including new regulations around reporting serious breaches of personal data. Cox Automotive's Data Solutions team is running a Series of webinars aimed at demystifying the new regulations, that are tailored to the specific needs of the automotive industry. Ian Inman, Head of Privacy and Data Protection at Cox Automotive Data Solutions said: "We're passionate about our customers and this extends to providing them with valuable insight wherever we can. We know that GDPR is a concern for dealers, but they may not have the time or in-house expertise to dedicate to it, so that's why we've put this series of free webinars." The upcoming webinar, on 9 March, is the third in a series and will offer insight on: data breaches, incident management and mandatory data breach reporting, which is a new area of legislation. Inman said: "For this session, we'll offer practical tips and insight into data breach reporting with clear tips and key take outs that dealers can immediately apply. "We'll also offer practical advice around the softer side of navigating through the legislation including ideas on how to bring processes and procedures in-line with requirements. "I will also share insider knowledge around what the regulatory body is looking for, what data protection law is and what it's designed to achieve." Webinar attendee, Peter Dickey, Commercial Director of Citygate Holdings Ltd, said: "It's really important that we're ahead of GDPR and understand what needs to be in place prior to the legislation coming in to effect in May. "The Cox Automotive webinar provided me with insider knowledge and practical expertise, I now feel as though my business has a good understanding of what we need to put in place to be ready for GDPR."

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Motors.co.uk reinvigorates dealer website offering to help dealers maximise online presence

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01 31, 2018 | Posted in Car Dealer Blog, General | 0 comments

Motors.co.uk has integrated and rebranded its dealer website development arm - Autoexposure - as part of its mission to provide dealers with cost-effective tools for attracting car buyers online. As part of this change, the Flex website platform has been updated with modern, mobile-first designs, and new highly cost effective package options created for Motors.co.uk customers. The platform is particularly beneficial to independent dealers looking to update their online presence for the modern car buyer. Flex gives dealers access to an expert team with more than 50 years combined digital automotive advertising experience, helping them with online design, branding and usability to create a distinctive and unique online presence. The updated platform has benefitted from customer feedback and latest design trends, to ensure Flex customers' websites stand out in a competitive marketplace. In addition, Flex offers functionality that allows customers to engage with car buyers beyond the point of purchase, including options to add news pages, blogs and social media links to make posting company activities, promotions and initiatives straightforward. Motors.co.uk Product Director David Hearns said: "Flex by Motors.co.uk is a further demonstration of our commitment to help dealers sell more cars, more profitably. "From listing their vehicles on the Motors.co.uk Network, to displaying them on their own up-to-date website built by our team of experienced developers and designers, we aim to support our dealers with bespoke solutions that allow them to improve their online consumer engagement. "Rebranding our website services team, underlines the step-change in this product and the Motors.co.uk-wide focus on helping dealers maximise the exposure of their stock to in-market car buyers." To find out more about Flex by Motors.co.uk services head to http://www.flex-motors.co.uk

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