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Motors.co.uk dealers set to benefit from Motoring.co.uk’s huge automotive community

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09 01, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners. The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT. Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences.  By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities. Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.” In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers. “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk “We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.” Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries. “The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.” Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.

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Motors.co.uk broadcasts ‘Smart Search’ message to the nation

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01 21, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has once again affirmed its commitment to delivering high value leads to its dealer partners after signing a new agreement with the world’s biggest sports radio station, talkSPORT. The new advert which features a voiceover from comedy legend Peter Serafinowicz, a favourite from the successful ‘Smart Finger’ TV advert series, went live on air this week (from Monday 18 January). The six month sponsorship of talkSPORT’s traffic and travel bulletins will see the car search giant take significant air time, with a massive 156 peak listening slots every week. This will help increase brand awareness among listeners, who comprise a significant number of in-market car buyers. With a selection of content playing on rotation, the calls to action will include: ‘Reduced Cars’, ‘Smart Search’, ‘Sell your car for free’, ‘Search by Monthly Payment’ and ‘Email Alerts’, all of which last around ten seconds. Plus, an additional 30 second full length advert promoting Motors.co.uk’s innovative car search and expansive network will be played during the period across peak daytime shows. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We’re excited to be able to provide dealers with even greater exposure to in-market car buyers through our partnership with talkSPORT to deliver our newest campaign. The series of radio adverts will work cohesively alongside our current TV campaign to further improve brand awareness and promote the Motors.co.uk products and services among our core demographic, adding value to our dealer network by attracting even more highly qualified leads.” Adam Mills, sales director at talkSPORT, said: “This is a great partnership for talkSPORT, as we are the ideal station for reaching new car buyers – 11% of all new car purchasers in the past year were talkSPORT listeners, and one in five people tuning into the station say they’re looking to buy a car in the next twelve months. Because talkSPORT reaches a high number of people who are dedicated to sport, they really engage with our advertisers too.” To hear the new advert listen in today on DAB search for talkSPORT, or live online at: http://talksport.com/radio/how-to-listen

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TV debut for Miss Smart Finger, as Motors.co.uk launches monthly payment search

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08 10, 2015 | Posted in Advertising | 0 comments

Innovation-led car search network, Motors.co.uk, will promote its brand new monthly payment search functionality in a major TV campaign launching later this week. Featuring the debut of a fresh character, Miss Smart Finger, the ads will promote the benefit of finding a nicer car than expected by introducing the ability to search within your monthly budget. The advanced search by payment functionality, which launched onsite at the end of July, allows consumers to refine their search results to show only those cars which meet their financing needs in terms of deposit and monthly payment. In advance of the launch, hundreds of dealers upgraded at no additional cost to a finance calculator on their inventory to allow inclusion within the payment search. Andy Coulthurst, managing director of Motors.co.uk, commented: “With more than three quarters of consumers using dealer sourced finance to purchase their new car[i], we believe that a monthly payment search is vital to improving the efficiency of the car search process and we will drive its adoption through TV advertising.” The new advert introduces Miss Smart Finger using the monthly payment search to find her ideal car within her monthly budget. Miss Smart Finger is the latest addition to the campaign launched in March, which has been shown over 5,000 times and seen 272 million times across major channels such as Sky Sports, Channel 5, Comedy Central, Sky Atlantic and Dave. Coulthurst continued: “The introduction of monthly payment search demonstrates our on-going investment in innovation to help our dealers sell more cars. We have received great feedback already, particularly around the principle of adding this feature to dealers’ accounts at no extra cost.” The finance prices are all set individually by the dealer ensuring they have full control of the rates advertised. The technology is powered by iVendi who provide dealers with an easy set of tools to control the rates and the ability to upgrade to receive qualified finance applications. Coulthurst confirmed that it is not too late for dealers to add their free calculator ahead of the TV launch. “We’re working with iVendi on a pipeline of set-ups to enable this functionality for more dealers in advance of the TV launch. Search by payment is an expected feature among consumers in other sectors and competitor providers in the car search market have suggested they will follow behind Motors.co.uk by launching similar products.” Richard Tavernor, chief operating officer at iVendi, added: “We’re excited that Motors.co.uk has recognised the importance of finance to both dealers and consumers. The speed at which they developed their monthly payment search highlights the ambition and innovation in the business. Our solution puts the dealer in control of rates offered, supported by valuable business intelligence too, not to mention helping to meet the increasing regulatory demands on dealers.” Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, added: “Our monthly payment search functionality provides dealers with the ability to meet the needs of consumers looking to find as much information as possible and catch them early in their search journey while they are still thinking about the best way to finance their purchase.” [i] Finance and Leasing Association (FLA) data: 77.6% of private new car sales were financed by FLA members through dealerships in the twelve months to May 2015

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