Motors.co.uk is urging UK dealers to prepare for consumer enquiries this Christmas as car buyers look set to stay online throughout the festive season. The car search website found its customers were still receiving consumer enquires on Christmas Day last year, as car buyers returned to shopping online once they have opened presents and had their lunch. Motors.co.uk has made five predictions for this year’s festive season which will encourage dealers to take the right steps to meet consumer demand and prepare for a busy Boxing Day:
- Motors.co.uk forecasts a record response for December and a 20% year-on-year increase in consumer visits thanks to a rise in search engine visibility and improved mobile functionality
- Consumers demand will slow down a day later than usual as December 23rd falls on a Saturday
- Consumer enquires to dealers will be relatively high on Christmas Day, with more than 400 calls and emails sent to Motors.co.uk customers in December 2016
- Online car searches will bounce back from 5pm on Christmas Day as families sit down in front of the television with their tablets and smartphones
- From Boxing Day to New Year’s Eve consumer demand will sharply rise – in 2016 average visits to Motors.co.uk per day were 4% higher during this period than on average per day in November last year
Data released today by car search website Motors.co.uk has revealed a growing importance of used cars to franchised dealers as new car sales slow down. The October analysis, which looked at consumer and retail trends from over 500,000 vehicles listed through the platform, reported that used cars for franchised dealers sold 10% faster than September 2017, with dealers also stocking 10% more cars in the month. The increase was driven in part by a renewed focus within franchise dealerships on used cars to compensate for softer new car demand, and also to an increase in part-exchange vehicles coming onto the market as a result of the September plate change. Phill Jones, MD of Motors.co.uk, said, "The data reflects the growing importance of used vehicles to dealerships as the new car market softens, Put simply, franchised dealers are having more success with used cars: selling more of them and selling them faster. We expect used cars to grow in importance for franchised dealers over the coming months. "However, although we have seen an uplift on used vehicle data during October, we are entering a quieter time of year when many businesses are positioning for a successful 2018. Our data provides dealers with insight into how consumer demand is altering." In addition to figures on new and used vehicle sales, the Motors.co.uk data also showed a fall in customer interest in diesel. A slowdown in sales pace was recorded, with diesels taking on average 37 days to sell - an extra day more than when compared to the same period year on year, and 5 days slower than petrol vehicles. This fuel data reflects the latest SMMT data (released 6 November) which revealed sales of diesel cars in the UK fell by nearly a third in October compared with last year. Ends.