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Viewing posts from: August 2017

Yorkshire dealer wins dream trip to Las Vegas courtesy of Motors.co.uk

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08 31, 2017 | Posted in Uncategorized | 0 comments

A Yorkshire-based car dealer will soon be packing his bags for a dream trip to Fabulous Las Vegas, after winning a competition with Motors.co.uk. Mark Brams, from Brams of Birstall, was stunned when he was greeted by Elvis and awarded his prize at his dealership earlier this month. Mr Brams has won return flights for two people and four nights of accommodation in Las Vegas after being randomly selected from nearly 300 entrants. For the chance to win, Mr Brams joined Motors.co.uk’s independent customers in logging into consumer response tracking platform The Eye between May and July, and then answering a survey question based on recent automotive industry news. Dealers could then improve their chances of winning by logging in and answering a new question every week. During the competition period, the number of Motors.co.uk dealers accessing The Eye increased by 68 per cent and visits to the dashboard increased by 174% compared to the pre-competition period. The Eye helps dealers understand how consumers interact with their advertisements on Motors.co.uk by tracking lead assists, such as detailed page views, as well as email and telephone enquiries. Mark Brams said: “I’m dumbfounded. It’s come as a complete shock and I am delighted to have be selected as the winner. “I’m really looking forward to going to Las Vegas and need to start planning where to go once we get there. I want to say a big thank you to Motors.co.uk for making this possible – I didn’t think I’d have any chance of winning the trip.” Motors.co.uk Marketing and Business Intelligence Director Dermot Kelleher presented the prize alongside the King of Rock and Roll, and said: “We’re delighted to award such a hard working car dealer this fabulous prize. “This competition was an initiative to drive our dealers to our redesigned consumer response tracking platform, The Eye. “Thanks to The Eye, dealers can measure how consumers respond to their adverts, whether that’s online or on the telephone, and understand which cars are performing well on the Motors.co.uk Network. “We are committed to providing our dealers with transparent solutions that help them improve their business and customer services so they can sell more cars.” To watch Mark Bottomley receive his surprise trip to Las Vegas, click here: https://youtu.be/1w6V1Gkz2a8 ENDS

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Protect your dealership from Ransomware attacks

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08 17, 2017 | Posted in Uncategorized | 0 comments

2017 has been a year full of high profile businesses suffering cyberattacks as hackers become more sophisticated in how they steal sensitive information. However, businesses of any size, include car dealerships, are potential victims of cybercrime as they often store valuable consumer information, such as payment details and addresses. Ransomware has been prominent this year as hackers want reward for their efforts in gaining access to business's systems. For those who may not know, ransomware is the tactic of taking control of a system and then demanding a ransom, usually in Bitcoins, to unlock it and give access back to the owner. Here are some key tips to help dealers keep their systems secure and what to do should the worse happen:

  1. Install anti-virus software and keep it updated
  2. Back up your saved data – create a regular routine to ensure your customers’ data is safely secured  in another location
  3. Update your IT systems as soon as the latest patches are released
  4. Never share login information with anybody outside of the business
  5. Do not open emails or attachments unless you are sure who they came from – a quick phone call to check won’t hurt
  6. Do not use hard drives or USB sticks in your computer if you are not sure where they came from
  7. Never send personal information via the internet
  8. Ensure all your staff have unique passwords to log into your systems
  9. Enable two-factor authentication, such as a code sent by text, to log into your systems
  10. If you are a victim of an attack, do not give into a cybercriminal’s demands.
For more information on potential threats and cybersecurity, head over to the Kaspersky website for advice.

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Motors.co.uk celebrates record July performance

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08 10, 2017 | Posted in General | 0 comments

Motors.co.uk is celebrating a record year-on-year (YOY) performance in July 2017 after a surge in lead assists for its customers, along with a rise in online traffic from consumers. The car search website is generating more response for car dealers, with a 26% YOY rise in lead assists – such as detailed vehicle page views (DPVs), telephone calls and email enquiries to dealers – in July 2017. There was also a 20% increase in online sessions and a 21% rise in unique users compared to July 2016. Motors.co.uk has also seen a substantial shift in how consumers visit the website with a 46% YOY rise in mobile traffic in July 2017, following the launch of a redesigned and mobile-optimised version in November 2016. There was also a 10% increase in the percentage of visitors using a smartphone in the last year. The Motors.co.uk automotive network of partner websites – including Honest John and Parkers.co.uk – also performed strongly with a nine per cent increase in lead assists YOY for July 2017. Dermot Kelleher, Marketing and Business Intelligence Director at Motors.co.uk, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers. “Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets. “We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”

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