Motors.co.uk and Dealer-Auction.com have combined to give UK car dealers the ability to list their newly purchased stock on Motors.co.uk and Flex dealer websites with just one click, helping them to generate leads even before they have received the vehicle. Motors.co.uk customers who ‘win’ vehicles online through fellow Cox Automotive UK brand Dealer-Auction.com – the award winning online trade to trade remarketer – can now immediately upload their new stock to their listings. By using Motors.co.uk’s online stock registration platform, AutoEdit Go, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Motors.co.uk Network the same day. This partnership means dealers can cut the average time from winning a vehicle at auction to advertising it online from seven days to zero. The Motors.co.uk integration with Dealer-Auction.com is another example of Dealer-Auction.com’s innovative integration with Cox Automotive companies to help dealers find, fund, move and sell their cars more quickly. It follows Dealer-Auction.com’s integration with NextGear to enable dealers to quickly secure funding for their newly bought vehicles, and then find a quote for onward delivery through Movex. Phill Jones, Managing Director at Motors.co.uk, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk Network and onto their own Flex website. “On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers. Kieran TeeBoon, Operations Director of Dealer Auction, added: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK. “We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise. “With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner.”
Motors.co.uk is urging car dealers to extend their opening hours in order to take advantage of increased evening telephone enquiries during the summer months. The car search website has found a 22% increase in the proportion of telephone enquiries made by consumers to dealers between the hours of 6pm and 8pm in April to June this year (Q2), compared to between January and March 2017 (Q1). Motors.co.uk also discovered that 23% of telephone enquiries made to dealers between 6pm and 8pm since the start of 2017 have not been answered by a person or a voicemail system, leaving potential customers to either submit an online enquiry or call again the following morning. Phill Jones, Managing Director of Motors.co.uk, said: “With the share of evening telephone enquiries increasing by nearly a quarter in summer months, consumers have shown they are prepared to search for and purchase vehicles as daylight hours improve. “Our response-tracking platform, The Eye, shows dealers when consumers interact with their stock on the Motors.co.uk Network and try to contact them. By using this tracking, dealers can understand how they need to manage their resources and business hours to effectively respond to enquiries. “While it is understandable that some dealers may not be able to keep the office open long after 6pm, it could be very worthwhile at redirecting calls from the office to a mobile until 8pm. “At the very least, we highly recommend investing in a reliable voicemail system to reassure consumers that they will receive a call back the next day.” Motors.co.uk recently relaunched The Eye – its vehicle response tracking platform – where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising.