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Viewing posts from: May 2017

Motors.co.uk updates response tracking platform to help dealers understand value of their advertising

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05 30, 2017 | Posted in General | 0 comments

Motors.co.uk has launched a redesigned version of its vehicle response solution, The Eye, to help UK car dealers understand how consumers interact with their advertised stock.   The Eye captures lead assists, such as detailed page views, telephone calls and email enquiries, so dealers can track how consumers contact car sellers and search for vehicles listed on Motors.co.uk.   The platform will host future tools that will help dealers maximise their return on investment with Motors.co.uk and has been given a refreshed design.  This Eye has also been mobile-optimised to allow dealers to track vehicle responses on any internet-connected device – including smartphones and tablets.   Following a successful trial period in April 2017, the new version of The Eye is now available to all independent dealers who advertise with Motors.co.uk.   Phill Jones, managing director of Motors.co.uk, said: “In what is quickly becoming another year of economic and political instability, car dealers want to know how advertising will benefit their business and the full extent of their marketing investments.   “The Eye – now redesigned to provide a holistic view of vehicle response – allows dealers to fully understand each lead assist and how listing their stock with Motors.co.uk is improving their business.   “This solution is another example of how we’re committed to providing value for dealers, through transparency and fair assessment of their lead assists.”   In order to publicise its launch and encourage usage, dealers who access The Eye between now and July 21st will also be entered into a prize draw to win a trip to Las Vegas.   ENDS  

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Motors.co.uk launches new Car Reviews pages to help consumers choose their next vehicle

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05 10, 2017 | Posted in General | 0 comments

Motors.co.uk has added a new Car Reviews section to its website to give visitors the opportunity to read extensively about vehicles they are looking to purchase.   With 90% of consumers starting their car search online*, Motors.co.uk is recognising demand from car buyers to offer resources so they can fully research vehicles from their computers and smartphones.   The car search website has created dedicated review pages for OEM brands, providing consumers with an overview of each brand’s range of models.   Consumers can then select which car they want to read about, with each mobile-optimised model review page including a rating, vehicle history and in-depth analysis of features, trims and affordability.   The pages also use live market data to show the average price by make, model and trim to help consumers understand the fair value range for each car.   Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “Our new Car Reviews section is another example of our commitment to make car buying easier for consumers.   “While many motorists are knowledgeable about cars, they still seek reassurance and trusted advice to help them make the right choice before buying their next vehicle.   “These reviews have been designed to meet consumer demand for online resources and provide them with the insight they desire to find the car that suits their needs and lifestyle.”   ENDS   *2015 Google/TNS Global Auto Study

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