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Viewing posts from: February 2017

Motors.co.uk celebrates record visits for automotive partner Network

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02 28, 2017 | Posted in General | 0 comments

Motors.co.uk is celebrating a record number of visitors to its automotive partner Network, as it continues its growth in industry market share. In January 2017, the Network reached 4.9m consumers* across its automotive websites. Along with increase in audience, dealers are also benefiting from a shorter average stock turn by advertising their cars with Motors.co.uk. Vehicles displayed on the car search website spent an average of 35 days in stock in 2016, which is significantly lower than stated industry averages. Motors.co.uk is continuing to expand its partner Network, following the addition of PetrolPrices.com in February 2017, and it already includes major automotive websites such as Parkers, Motoring.co.uk, RAC Cars and Confused.com. Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “The rise in consumer reach and a shorter stock turn means our customers are selling their cars faster to more potential customers, generated from multiple online touchpoints in the car buying journey. “With 90 per cent of consumers starting their search on Google** and 72 per cent of UK consumers visiting three or more car search websites when they look for a new vehicle***, our Network provides dealers with an instant solution that puts their stock in front of potential car buyers in multiple locations. “We recently added PetrolPrices.com and are working closely with a number of automotive organisations to continue expanding the Network, with announcements about new partnerships coming in due course.”   Ends * comScore MMX Multi-Platform, January 2017, based on the Motors.co.uk Network which includes Motors.co.uk, Parkers.co.uk, HonestJohn, Motoring.co.uk and many others. ** Google/TNS Global Auto Study *** http://media.motors.co.uk/statistics/nearly-three-quarters-of-consumers-use-three-or-more-search-websites-when-looking-for-their-next-car-says-motors-co-uk/

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Plugged-in dealers preparing for surge in demand for electric vehicles

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02 21, 2017 | Posted in General | 0 comments

Savvy UK car dealers are bracing themselves for a rise in demand for electric vehicles from car buyers, according to new figures from Motors.co.uk. The car search website has found more consumers viewing electric cars than ever before, with a 12 per cent increase in views in the second half of 2016 compared to views between January to June last year. There has also been another sharp rise in January 2017 compared to the start of 2016. Motors.co.uk saw a 136 per cent year-on-year increase in detailed page views by consumers for the BMW i3 in the first month of 2017, along with a 122 per cent rise in views for the Nissan Leaf in the same period. Fellow Cox Automotive brand, Manheim saw the number of electric vehicles it sold in the wholesale market increase by 38% year-on-year in 2016, with motor traders rather than franchised dealers buying the largest proportion of stock. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk said: “When electric cars were launched in this country, car dealers and consumers alike were sceptical about their relatability and practicality. However, we are now seeing some momentum as manufacturers make their vehicles more affordable, fit them with long-lasting batteries and consumers become more aware of their carbon footprint. “While we can partially attribute this year-on-year rise in electric vehicle views on our website to an increase of listed stock, it is becoming clear that plug-in cars will only continue to become more popular. “For example, it has been forecast that there will be more than 100,000 plug-in cars on UK roads by the middle of the year and there were nearly 37,000 new electric vehicles registered in the country in 2016.* “The next 12 months will be crucial to the growth of electric vehicles in the UK and with many dealers preparing themselves to diversify their stock to suit consumer preferences.” Ends *https://www.goultralow.com/press-centre/releases/2017-set-to-be-landmark-year-for-electric-car-registrations/

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Motors.co.uk adds consumer champion PetrolPrices.com to advertising Network

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02 06, 2017 | Posted in General | 0 comments

Motors.co.uk has added PetrolPrices.com to its automotive advertising Network. From the start of February, the leading petrol price comparison site will display vehicle adverts from Motors.co.uk’s customers. The new partnership will give Motors.co.uk dealers even greater value from their partnership with the car search website as their stock will receive further exposure. Now, hundreds of thousands of consumers who visit PetrolPrices.com every month will also be given the chance to find their next car as well as the latest fuel prices. The Motors.co.uk Network already includes major automotive websites such as Parkers, Motoring.co.uk, RAC Cars and Confused.com. Phill Jones, Managing Director at Motors.co.uk, said: “At Motors.co.uk we are committed to providing cost effective adverting solutions for our dealers and we constantly review our network approach to identify potential new partners to ensure they deliver the right value for the UK’s car dealers. “With this in mind, we are excited to join forces with PetrolPrices.com and are delighted that this new partnership will give dealers access to a larger audience of active car owners through a single relationship with us. “PetrolPrices.com is a consumer champion, so it is strongly aligned with the focus of Motors.co.uk on making car buying, selling and owning easier. Its data-driven approach ensures drivers find the best value-for-money for their fuel, and we look forward to working with them so their website visitors can find the right car for them as well.” Jason Lloyd, Managing Director at PetrolPrices.com, added: “PetrolPrices.com is excited to be working with Motors.co.uk, which is a brand we feel shares our passion for motoring and has the same money saving ethos as we do. The partnership makes complete sense in that we help members find the cheapest or nearest fuel and Motors.co.uk help with car buying, selling and owning a vehicle. “This is the start of what we feel will become a strong partnership and as we expand our money saving capability, Motors.co.uk will complement the range of tools and services that will be provided to our 1.8 million active motorist members.”

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