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Viewing posts from: December 2016

Motors.co.uk Christmas Competition Terms and Conditions

by admin

12 15, 2016 | Posted in Uncategorized | 0 comments

  • In order to enter the competition, entrants must provide a valid email address and by doing so are agreeing to receive regular email communications from Motors.co.uk and carefully selected partners. Should entrants no longer wish to receive emails from Motors.co.uk, they may unsubscribe at any time
  • The prize will be awarded in the form of an Amazon Kindle Fire HD 8
  • There is only one entry per person
  • Entrants must be at least 18 years of age and must be a resident of the UK
  • The competition is not open to employees associated with Motors.co.uk, and their associated companies or their immediate families
  • The prize may not be transferred to any other person and there are no cash alternatives or alternative prizes available
  • In the event of the advertised competition prize being unavailable, Motors.co.uk reserves the right to offer an alternative prize of equal or greater value
  • One winner will be randomly selected from all valid entries on 21st December 2016.
  • The winner will be notified by email and must respond within seven (7) days of notification. If the winner fails to respond within seven (7) days of notification, the prize may be reallocated by Motors.co.uk
  • co.uk’s decision is final and no correspondence will be entered into
  • The competition winner may be required to take part in or co-operate with publicity
  • Use of false name or address, for example a name by which the entrant is not usually known, will disqualify them from receiving any prize. Motors.co.uk reserves the right to oblige any potential winner to provide documentary proof of their identity, age and address as directed by Motors.co.uk before such person may claim their prize
  • co.uk shall be entitled to terminate or modify the promotion or to modify these rules at any time prior to the closing date
  • Entry into the competition implies acceptance of these rules
  • Competition entries must be submitted by midday on Tuesday 20th December 2016. Motors.co.uk reserves the right to close the competition early.
  • These rules are governed by English law

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Motors.co.uk offers car dealers more advertising images

by admin

12 06, 2016 | Posted in Statistics | 0 comments

 

UK car dealers can now present more pictures of their stock to the country’s car buyers thanks to a new solution from Motors.co.uk.

The new offering allows Motors.co.uk dealers to add up to 25 pictures for each of their adverts, giving consumers a wider selection of images to help them make the right choice when they search for their next car on the website.

 

This solution follows best practice advice from Autotrader.com, a Cox Automotive sister company, which found that its customers saw an 18 per cent rise in new and used car sales when they added an average of 25 images to their car adverts.*

 

Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “We are committed to providing dealers with market leading solutions and the tools they need to successfully communicate with the country’s car buyers.

 

“By launching 25 Images we are following best practice guidelines, as demonstrated by our sister company AutoTrader.com, giving consumers access to a clear visual understanding of what they’re investing in, as well as the option to read about all of a car’s specifications. The new 25 Images solution gives dealers the chance to further profile each of their cars and ensure their potential customers have the detail they need ahead of making a purchase.”

 *http://dealerlearningcenter.com/fef/photos_and_videos

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Nearly three quarters of consumers use three or more search websites when looking for their next car, says Motors.co.uk

by admin

12 06, 2016 | Posted in Statistics | 0 comments

The majority of UK car buyers are using several services to find their next car, according to new consumer research from Motors.co.uk. The company’s recent Car Buyer Survey 2016 revealed that nearly three quarters of consumers (72 per cent) used three or more car search websites to find their next car. When asked how many car search websites they used to find their current car, 52 per cent of respondents said between three and five and 20 per cent said they had used more than six, while less than a third (28.4 per cent) visited fewer than three websites before making their choice. The survey revealed that 74 per cent of respondents used multiple car search sites to ensure they had seen all the available cars matching their requirements in their local area. Consumers are also using multiple sites to compare prices elsewhere in the country, with 47 per cent of respondents admitting they use car search websites to find vehicles outside of their local area. The survey, which examined consumer attitudes to online car shopping, also found that 70 per cent of consumers would consider buying either new or used cars, further demonstrating the blurring of the lines between traditional new and used car buyers, a trend influenced by changing attitudes to car finance. Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk, said: “This data overwhelmingly shows the importance of dealers having a presence across multiple car search websites. Each engagement with a dealer’s brand or stock will compound to help their decision making. “Thanks to our network partnerships with trusted and well-known sites such as Parkers.co.uk, Motoring.co.uk and RAC Cars, amongst many others, we are able to offer dealers the ability to put their vehicles in front of consumers at multiple touchpoints. “Our network offers dealers a gateway to the internet, with a variety of media brands targeted at different consumers, ensuring their vehicles are visible to millions of car buyers. “We encourage dealers to think about their advertising across the value chain. It is incredibly important to generate the initial exposure through multiple websites. “But it is also important that other elements, such as presentation, pricing and a fantastic sales experience, create a great customer experience with the dealer’s brand at every stage of the buying process – not just when consumers walk into the dealership.”

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