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Viewing posts from: November 2016

Motors.co.uk celebrates strongest ever month in October 2016

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11 22, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk is celebrating its strongest ever Q4 month following a rise in website traffic and consumer engagement in October 2016. New figures reveal the car search website has seen a 17 per cent year-on-year increase in visits during October 2016 compared to the same month last year, with visits also five per cent higher than in September 2016.* While there has been a rise in traffic across all devices year-on-year, there has been a particularly big shift when it comes to mobile devices, with a 39 per cent increase in visits from smartphones and a nine per cent increase in visits from tablets in October 2016 compared to October 2015. The overall success follows another year of investment by Motors.co.uk in its three pillars of growth - network partnerships, marketing spend and product innovation. Motors.co.uk dealers are also benefiting from the rise in website visits and consumer engagement as it has led to a 29 per cent increase in leads in October year-on-year compared to October 2015. “We are delighted with our results at the start of the final quarter of 2016 and we owe this success to our commitment to continuous innovation and significant investment in marketing,” commented Phill Jones, Managing Director at Motors.co.uk. “We are focussed in delivering brilliant value to our dealers, and our rise in traffic has led to more engagement that has resulted in more consumers buying more cars from Motors.co.uk dealers. “The growth in mobile traffic is particularly encouraging as our new mobile optimised website – currently in beta testing – will help improve conversion from this channel even further. Combined with our exciting product roadmap, this provides a great platform for a successful year for Motors.co.uk dealers in 2017.” *All statistics: Google Analytics, October 2016

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European car searches rise as Sterling falls, says Motors.co.uk

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11 16, 2016 | Posted in Uncategorized | 0 comments

  • Car searches from Europe for UK cars on the rise as the pound weakens
  • Whilst visits from UK buyers are up 18% YOY, Motors.co.uk has also seen a significant rise in visits from other European countries with right hand drive cars
  • Website visits up 151 per cent from the Republic of Ireland
Savvy European car buyers are taking advantage of the weakening pound by purchasing cars advertised in the UK, according to new figures from Motors.co.uk. The car search website has seen a significant rise in traffic from European countries who drive on the right hand side of the road since the value of the Pound started falling With the Pound falling as low as £1.09* against the Euro in October, brands across the UK retail industry are bracing themselves for a surge in European customers, and Motors.co.uk has found car search sites to be no exception. Whilst the vast majority of visitors to Motors.co.uk are UK car buyers -  and UK visits have risen year-on-year by 18 per cent - October 2016 has also seen an increase of 151 per cent in visits from the Republic of Ireland compared to the same month in 2015**. This matches a wider retail trend as Irish consumers have been visiting Northern Ireland to save money, with a Newry shopping centre reportedly seeing a 62 per cent jump in customers from across the border***. Additionally, visits to Motors.co.uk from car buyers living in Cyprus rose by 117 per cent and 43 per cent from Malta in October 2016 when compared to the same month last year. Dermot Kelleher, Director of Marketing & Business Intelligence, at Motors.co.uk, said “The impact of the falling pound has already been observed in other industries, such as consumer electronics, with premium tablets effectively costing up to £80 (€90) less one side of the Irish border than the other and it stands to reason that the savings on even more expensive goods such as cars could be even greater – encouraging more European consumers to spend in the UK.” He added: “Although not our core audience, it is clear from our data that there is an increased dealer opportunity within other right-hand drive European markets.”  

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Motors.co.uk launches free new mobile friendly stock upload tool

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11 01, 2016 | Posted in Uncategorized | 0 comments

Motors.co.uk has created a mobile-first version of its AutoEdit platform called “AutoEdit GO”.  The platform has been built to enable dealers to manage stock seamlessly from mobile and tablet devices as well as desktop.  As part of the update, functionality has been added to recognise a car licence plate from a photograph and automatically checks the vehicle’s history when it is added to a dealer’s listings. This free upgrade for current Motors.co.uk AutoEdit customers has been designed to save dealers time so they can quickly upload both photographs and key vehicle information either on their forecourt or in the office. The latest technology is applied to the photo editing tool within AutoEdit GO, which allows users to quickly crop and rotate images they have uploaded. The improved AutoEdit GO, which is available to dealers now, is a web based tool that responds to any mobile, tablet and desktop browsers, allowing dealers to update their listings on-the-go from any device. AutoEdit GO customers will also always receive the latest software and application updates free of charge. AutoEdit GO customers that have a CAP Licence with Motors.co.uk will also benefit from CAP library image and the ability to enhance vehicle descriptions with pre-populated information to save even more time. Phill Jones, managing director of Motors.co.uk, said: “Our day-to-day conversations with dealers reveals how important the smartphone has become to running their business.  This new platform unlocks further functionality so that they can easily manage their stock from any location and any device.  This investment is a further sign of our passion to deliver smart tools that will help dealers. “We understand that dealers would like a simple and fast way to upload new stock, and thanks to AutoEdit GO, we have streamlined this process. Now dealers can take photographs on their latest vehicles and register them to their listings faster than ever before, saving them time and money. We will continue to collaborate with our dealers to make sure we develop solutions that help improve their efficiency.”

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