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Viewing posts from: September 2016

Young men three times more likely to get distracted behind the wheel

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09 29, 2016 | Posted in Uncategorized | 0 comments

  • Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
  • 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
  • Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers
Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel, according to research by Motors.co.uk. Teenagers and young men are 82 per cent more likely to answer a telephone call while driving compared to the average driver. These are the findings of a new distracted driving challenge, designed by Motors.co.uk, testing the reaction times of the British public and their propensity to be distracted by an incoming call. The multi-device driving experience called Time to Stop, takes users on a virtual car journey and examines their concentration by presenting them with an incoming mobile phone call as they drive. Time to Stop has discovered that one in five people would pick up a call while driving, with 17 to 25-year-old male drivers 82 per cent more likely to answer the call compared other drivers. Overall, the test found that men were 24 per cent more likely to answer the call compared to women. The test also found that older people and women do not get as easily distracted as their younger male counterparts and while men aged between 17 and 25 were the most irresponsible, men aged between 26 and 36 were still 75 per cent more likely to get distracted and answer the call compared to other drivers. Everyone who took the test aged between 17 and 25, including young women, were 65 per cent more likely to answer the call than average drivers. The test has been released alongside a petition to the UK government for a major new national safety campaign. Motors.co.uk is aiming to gather 10,000 signatures, which would see the issue raised in parliament. Phill Jones, Managing Director of Motors.co.uk, said: “Our Time to Stop driving simulation has shown drivers are more likely to get distracted than previously thought. It is paramount that drivers remain as undistracted as possible on the road, for their own and others’ safety. We believe a national safety campaign should be created that clearly and memorably restates the law, highlighting the dangers and impact of using a handheld device when driving. “The last campaign of this type was released in 2012, and it focused primarily on cutting down on making and taking calls behind the wheel. In the intervening four years, not only has the number of phones in use increased dramatically but so has the range of functionality on these devices, increasing their role in our everyday lives – and the consequent potential in-car distraction.”

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Brexit has not affected car buying attitudes

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09 21, 2016 | Posted in Statistics | 0 comments

UK car buyers do not believe the country’s decision to leave the European Union has affected when they will make their next purchase, according to new consumer research from Motors.co.uk. In the car search website’s 2016 Car Buyer Survey, three per cent of people said they have been discouraged from buying a car due to the referendum result in June. When asked if they had been discouraged from buying a car following the country’s vote to leave the EU, just three per cent of respondents agreed. The survey also found that one in 10 people believe the referendum result has affected the timing of when they will buy their next car, and only four per cent of respondents said they are worried about making their car finance payments following the result. “Understandably, there has been a lot of speculation about how June’s referendum result will affect the UK economy, and the automotive industry has been no exception. However, we are delighted to see that the prospect of Britain leaving the EU has not hindered the nation’s attitude to buying cars and this is great news for our dealers”, commented Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk. He added: “The survey has underlined that consumers are primarily looking for value for their money and are ready to make a purchase if it’s a good deal for them. At Motors.co.uk we have developed our website to give consumers the choice they need to make the right decision for them, and we will continue to work closely with our dealers to provide them with the insights they need about their potential customers.”  

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Motors.co.uk dealers set to benefit from Motoring.co.uk’s huge automotive community

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09 01, 2016 | Posted in Advertising | 0 comments

Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners. The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT. Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences.  By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities. Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.” In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers. “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk “We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.” Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries. “The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.” Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.

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