- Young male drivers are three times more likely to get distracted by using a handheld mobile phone behind the wheel
- 17 to 25-year-old male drivers are 82 per cent more likely to answer a telephone call while they are driving when compared to the average driver
- Young people are 65 per cent more likely to answer a call while behind the wheel than average drivers
UK car buyers do not believe the country’s decision to leave the European Union has affected when they will make their next purchase, according to new consumer research from Motors.co.uk. In the car search website’s 2016 Car Buyer Survey, three per cent of people said they have been discouraged from buying a car due to the referendum result in June. When asked if they had been discouraged from buying a car following the country’s vote to leave the EU, just three per cent of respondents agreed. The survey also found that one in 10 people believe the referendum result has affected the timing of when they will buy their next car, and only four per cent of respondents said they are worried about making their car finance payments following the result. “Understandably, there has been a lot of speculation about how June’s referendum result will affect the UK economy, and the automotive industry has been no exception. However, we are delighted to see that the prospect of Britain leaving the EU has not hindered the nation’s attitude to buying cars and this is great news for our dealers”, commented Dermot Kelleher, Director of Marketing & Business Intelligence at Motors.co.uk. He added: “The survey has underlined that consumers are primarily looking for value for their money and are ready to make a purchase if it’s a good deal for them. At Motors.co.uk we have developed our website to give consumers the choice they need to make the right decision for them, and we will continue to work closely with our dealers to provide them with the insights they need about their potential customers.”
Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners. The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT. Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences. By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities. Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.” In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers. “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk “We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.” Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness. Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries. “The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.” Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.