04 28, 2016 | Posted in General | 0 comments
Motors.co.uk has revealed a new website homepage as part of its ongoing investment in brand, product and network.
The new-look homepage builds on the site’s responsive platform, optimising regardless of the device on which it is accessed, and including a sleek, modern and animated background. The design is mobile-led, with more than 40% of visits to Motors.co.uk now coming from mobile phones (66% including tablets). The page has been built using the same cutting-edge technology as sites such as Twitter and Facebook, and is designed to load content for mobile and tablet devices even more efficiently to further enhance user experience.
The bold new look is the latest statement in a series of enhancements being made to the brand to support its ambitious growth plans. The Motors.co.uk Network has grown substantially over the past few months, with major new partnerships including RAC Cars, Auto Clubs International and Motoring.co.uk. Dealers listing stock on the site have also benefitted from Motors.co.uk’s ongoing consumer advertising campaign, currently focused on a series of radio slots on the UK’s number one sports radio channel; talkSPORT.
Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We extensively planned the rejuvenation of our homepage as part of an ongoing innovation in product, service and brand. We’ve chosen an animated background featuring our Smart Finger character to welcome users to the site, ensuring our digital product messaging mirrors the brand’s above-the-line creative.
“The strategic positioning of the core search functionality centre-page and above-the-fold closely aligns with our ambition to simplify the vehicle search process. With this in mind, the new design serves to de-clutter the homepage and utilise enhanced calls to action to immediately draw the eye, presenting the user with a clear and easy to use search panel across all devices.
“Ultimately, all of our investments in the Motors.co.uk brand are focused on helping our dealers to sell more cars, more profitably. And we will achieve this by continuing to put the brand at the forefront of consumer’s minds.”
David Hearns, product director at Motors.co.uk, added: “While the website has been device-friendly for a number of years, we are becoming even more mobile-focused in our user experience.
“This development has significantly improved page load speed and is serving our aim of matching consumers with their next car quicker. This new style will be introduced across the website over the coming months as we upgrade each section to the new design, with search results pages, dealer stock and vehicle detail pages next in line for the update.”
Motors.co.uk now features more than 350,000 vehicles for sale and reaches in excess of 4.2m unique users each month (Motors.co.uk Network, *comScore MMX Multi-platform, January 2016).
04 07, 2016 | Posted in Partnerships | 0 comments
- RAC Cars to join Motors.co.uk Network from May 2016
- Dealers to get access to more leads from their marketing spend through single relationship, saving them time and effort
- Partnership creates new combined stock levels of over 400,000 cars
RAC Cars and Motors.co.uk have joined forces to create a powerful new advertising partnership that takes competition in the car search market to the next level.
The industry-changing partnership gives vehicle dealers access to RAC Cars’ and Motors.co.uk’s combined audiences through one relationship, providing dealers with an exceptional route to advertise their stock to a substantial in-market car buying audience.
Together, the two businesses’ combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Motors.co.uk Network and 1.2m visitors per month across the RAC’s online brands. The Motors.co.uk Network already includes major automotive websites such as Parkers, Sunday Times Driving, Motoring.co.uk and Carsite.
Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed, saving time and money. Customers will also easily be able to take advantage of the RAC’s market-leading range of products designed to inspire buying confidence including history checks, vehicle inspections, loans, breakdown cover, insurance and the RAC BuySure scheme. For RAC Approved Dealers that provide BuySure, there will be an enhanced package on RAC Cars giving them additional advertising prominence in recognition of the fact that all their vehicles are prepared to this high standard.
The first significant development of the new partnership will be the launch of a new RAC Cars website in May, with enhanced functionality and an improved user journey.
Phill Jones, managing director of Motors.co.uk, said: “In RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers.
“This is great news for both car dealers and prospective buyers. It will provide dealers with access to a larger audience of in-market car buyers through a single relationship, while consumers will benefit from a greater choice of vehicles and the reassurance of RAC’s compelling consumer products. It also underlines Cox Automotive’s ongoing investment in Motors.co.uk to be the trusted advertising partner to the automotive industry.”
Robert Diamond, managing director of Motoring Services at RAC, said: “In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market. We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while at the same giving buyers more choice, together with the buying confidence the RAC name brings.
“Our partnership with Motors.co.uk is the logical next step to deliver maximum benefit for dealers via our significant combined reach and the ability to engage with our eight million members. There is also a very real benefit to both dealers and consumers as every decision to buy is supported by the opportunity to take advantage of the RAC’s industry-leading products which are designed to give buyers greater reassurance they are purchasing a car that doesn’t have a hidden history or an underlying mechanical issue.
“It is clear that in Motors.co.uk we have chosen the right partner with one goal in mind – to deliver more leads to dealers. And, in creating great, cost-effective solutions for dealers we are also providing great car-buying solutions for customers to buy the right car for them.”