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Viewing posts from: December 2015

Motors.co.uk reveals most-searched cars of 2015

by admin

12 23, 2015 | Posted in Statistics | 0 comments

Motors.co.uk has revealed the most searched and sold cars across its network in 2015. In a move designed to support dealers planning their stocking policies for next year, Motors.co.uk has shared the top 10 vehicles clicked on and sold in each of seven key body style categories: 4x4, convertible, coupe, estate, hatchback, people carrier and saloon. While Land Rover, Mercedes-Benz, Ford and Vauxhall topped the charts across the various segments in terms of sales, the search results were a little more open. Here, MG, Bugatti, Alfa Romeo, Honda, Mayback, Mercedes-Benz and SEAT all took the top honours. Unsurprisingly, the data on searches also revealed a much wider range of models within the manufacturer categories. Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, commented: “Clearly, we would expect to see the mainstream manufacturers represented across both sales and searches. However, it was interesting to see some of the difference in how people search for cars and what they ultimately buy. For example, while no one would be surprised to see Mercedes-Benz top the sale list for both convertibles and coupes, SLK and C Class respectively, the search results features the MG MGTF and the Bugatti Veyron – a lot further out of most peoples’ price range. “This kind of data can be really useful for dealers when it comes to pulling together their stocking policies for the next 12 months. Understanding what consumers are searching for and what they ultimately spend their money on can help to inform which vehicles should be on the forecourts and, also, which models are likely to draw attention from which you can then move on to sell something else.” Alongside releasing data on the most popular cars in 2015, Motors.co.uk has also confirmed that 2014/15 is the third consecutive Christmas in which mobile searches boosted traffic to its website. While vehicles searches tend to drop off around 23rd December, the Motors.co.uk data suggests that they jump back up again in time for the Queen’s Speech at 3pm on Christmas Day before accelerating further on Boxing Day. Kelleher adds: “We are a nation of gadget addicts and historically we have seen a huge increase in searches, especially from tablets and mobile devices, over the Christmas period. While dealer forecourts may be traditionally quiet during the festive season, the evidence clearly shows that there is plenty of demand out there for consumers looking to swop their car for 2016. With that in mind, the days between Christmas and New Year could be a retail goldmine for ‘switched-on’ dealers with a festive digital marketing plan.” To support dealers over the festive period, Motors.co.uk will have a strong advertising presence within Premier League football on Saturday 26th and Monday 28th December. Games in which the Motors.co.uk Smart Finger ads will feature include Manchester United vs. Chelsea and Leicester City vs. Manchester City. For more information, visit www.motors.co.uk. The Motors.co.uk most-sold cars in 2015

4x4   Convertible   Coupe
Manufacturer Range Manufacturer Range Manufacturer Range
Land Rover Freelander Mercedes-Benz SLK Mercedes-Benz C Class
Land Rover Range Rover Sport MINI Convertible Audi TT
Honda CR-V Mercedes-Benz E Class Volkswagen Scirocco
Ford Kuga Mazda MX-5 BMW 3 Series
Land Rover Discovery BMW 3 Series Vauxhall Astra GTC
Land Rover Range Rover Evoque Peugeot 207 Mercedes-Benz E Class
Kia Sportage Audi A3 Audi A5
Toyota RAV4 BMW 1 Series BMW 1 Series
Land Rover Range Rover Fiat 500 Renault Megane
Hyundai Ix35 Volkswagen Golf SEAT Ibiza
 
Estate   Hatchback   People Carrier
Manufacturer Range Manufacturer Range Manufacturer Range
Ford Focus Ford Fiesta Vauxhall Zafira
Vauxhall Zafira Ford Focus Ford C-MAX
Ford Mondeo Vauxhall Corsa Vauxhall Meriva
Honda CR-V Vauxhall Astra Ford S-MAX
Peugeot 3008 Nissan Qashqai Ford Galaxy
Volkswagen Passat Volkswagen Golf Volkswagen Touran
BMW 3 Series Fiat 500 Citroen C4 Picasso
Vauxhall Astra Nissan Juke Renault Scenic
Mercedes-Benz C Class Volkswagen Polo Citroen C3 Picasso
Audi A4 Renault Clio Ford Focus C-MAX
 
Saloon
Manufacturer Range
Mercedes-Benz C Class
BMW 3 Series
Jaguar XF
Mercedes-Benz E Class
Audi A4
BMW 5 Series
Volkswagen Passat
Audi A6
Vauxhall Astra
Lexus IS
  The Motors.co.uk most-searched cars in 2015
4x4   Convertible   Coupe
Manufacturer Range Manufacturer Range Manufacturer Range
Mercedes-Benz G Class MG MGTF Bugatti Veyron
Land Rover Discovery 3 Mercedes-Benz CLK Ferrari 348
Jeep Compass Porsche Boxster Ferrari 328
Jeep Patriot Volvo C70 Bentley Continental GT
Nissan Pathfinder Mazda MX-5 Nissan 350Z
Porsche Macan Volkswagen EOS Aston Martin DB6
Mitsubishi Shogun Sport BMW 6 Series Alfa Romeo GT
Toyota Landcruiser Jaguar XK Mazda RX-8
Volvo XC90 BMW Z4 Hyundai Veloster
Land Rover Defender Mercedes-Benz SL Class Ferrari 550
 
Estate   Hatchback   People Carrier
Manufacturer Range Manufacturer Range Manufacturer Range
SEAT Exeo Alfa Romeo 147 Honda FR-V
Jaguar X-Type Mitsubishi Lancer Renault Grand Espace
Porsche Cayenne MG ZR Mercedes-Benz Viano
Volvo V50 Vauxhall Viva Chrysler Grand Voyager
Subaru Outback Dodge Caliber Fiat Doblo
Chevrolet Captiva Suzuki Celerio Kia Sedona
Toyota Corolla Verso Ford Ranger SEAT Alhambra
Peugeot 407 Vauxhall Signum Chevrolet Orlando
Peugeot Partner Tepee Toyota Urbancruiser Renault Grand Scenic
Audi A6 Allroad Mazda 6 Ford Focus C-MAX
 
Saloon
Manufacturer Range
Maybach 62
Vauxhall Insignia
Alfa Romeo 159
Chrysler 300C
Bentley Brooklands
Chevrolet Cruze
Jaguar S-Type
Mercedes-Benz CLS
BMW 7 Series
Subaru Impreza

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All car buyers want for Christmas is a German car, says Motors.co.uk

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12 22, 2015 | Posted in Statistics | 0 comments

All car buyers want for Christmas is a German car, according to Christmas wish list survey results from Motors.co.uk. A poll held by Motors.co.uk revealed that 28.3% of people want a German car, with 8.9% of respondents hoping for an Audi delivery this year from Santa, and the same number electing for BMW. Mercedes-Benz secured 6.2% of the poll and Volkswagen also featured in the top ten, with 4.3% of the votes, despite the autumn emissions scandal. British brands also performed well, at 18.1% overall, with Land Rover (8.8%), Jaguar (5.3%) and Aston Martin (4.1%) all making the Christmas wish list. The top ten was completed by Ford (8.8%), Nissan (3.6%) and Porsche (3.3%). The most-wanted individual model this Christmas was the Range Rover, including Sport, Evoque and Vogue (5.8%), followed by the Porsche 911 (1.8%), Volkswagen Golf (1.8%), Ford Focus (1.8%) and Ford Fiesta (1.6%). Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, commented: “While the popularity of Land Rover may be down to the usual winter trends, the unseasonably warm weather means that other factors may also have played a part. For example, the high brand visibility for Land Rover across both the Rugby World Cup and the recent launch of Spectre, the latest in the James Bond franchise, may also have contributed to the increase in searches.” For the second consecutive year, the Batmobile was featured on the Santa wish list, which also saw requests for a Rolls Royce Silver Ghost, Aston Martin DB10, AC Cobra, McLaren F1, MG MGA, Hillman Imp and a snowmobile. A number of Ferrari and Lamborghini models also made regular appearances while the alternatively-fuelled section was represented by requests for a Tesla Model S. Kelleher continued: “What’s interesting about this kind of research is that, even when you put a ‘money no object’ opportunity in front of consumers, many people will still go for more conventional choices, like the Dacia Duster, Citroën C1, Ford Fiesta and Kia Cee’d. “There is a serious lesson here for dealers as well. The key placing of Audi, BMW and Land Rover shows that the premium brands continue to appeal to the consumer. German and British models also remain front of mind with UK consumers. And, VW’s brand image doesn’t seem to have been dented too significantly by recent emissions woes. “As we enter 2016, dealers need to fill their forecourts with the right stock to meet consumer demand. While our Santa wish list is good fun, we’d encourage our dealers to make use of the retail demand data we provide in The Eye (Motors.co.uk’s response reporting tool) and in our ‘What’s Hot?’ section in order to complement their own market intelligence and inform their stocking policies.” In terms of most desired technology, 46% put parking cameras and sensors at the top of their wish list. This was followed by DAB radio (19.8%), Sat-Nav (19.3%), hands-free or Bluetooth (9.7%) and USB ports (5.2%). Kelleher concludes: “The results of this poll show that the convenience of navigation, entertainment and safety clearly outweigh connectivity in transit.” For more information on Motors.co.uk’s Smart Search, please visit www.motors.co.uk.

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Motors.co.uk adds Motoring.co.uk to network

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12 09, 2015 | Posted in Partnerships | 0 comments

Motors.co.uk, the destination for smart car search, has announced a new partnership with Motoring.co.uk, as part of the ongoing expansion of its advertising network. Motoring.co.uk provides a wide array of car buying and ownership tools which help to make motoring easier for its 2.1 million registered users. The new partnership will see Motors.co.uk provide the vehicles in the used car section on Motoring.co.uk from January 2016, one of the busiest months of the year for car searches. Current Motors.co.uk advertisers who are live on the Motors.co.uk Network will benefit from this additional reach at no extra cost. Terry Hogan, co-founder at Motoring.co.uk, said: “We’ve had a fantastic year and the partnership with Motors.co.uk is a key part of our commitment to providing the best experience for our users, throughout their car buying and owning lifecycle.” He added: “Motors.co.uk’s level of inventory means we can deliver a more comprehensive search experience for visitors to our site, while focusing our internal efforts on enhancing our data and creating a unique, personalised experience. We’re looking forward to an exciting new year.” Phill Jones, managing director at Motors.co.uk, continued: “We’re delighted to be partnering with a business with such strong automotive knowledge and an engaged audience. This latest expansion shows our ongoing commitment to help advertisers sell the smart way, by putting their stock in front of consumers at every stage of the search process and generating high quality, great value response.” The past year has seen Motors.co.uk greatly expand its network, with major signings with Carfused.com and Sun Motors. Its network also includes: Sunday Times Driving, Parkers, HonestJohn, Carsite Network, Autovillage, Desperate Seller, Drive24, Carvillage and more than 300 regional newspapers and classified sites.

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