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Viewing posts from: July 2015

Motors.co.uk dealers speed their way to sales in June

by admin

07 23, 2015 | Posted in Uncategorized | 0 comments

Innovation-led car search network, Motors.co.uk, has revealed the average ‘days to sell’ data for cars retailed by their dealers in June. On average, of the cars sold by Motors.co.uk dealers in June, the days in stock prior to sale was 48 days – a whole week quicker than the 55 day average reported by Autotrader.co.uk recently for its dealers over the same period. Andy Coulthurst, managing director of Motors.co.uk, commented: “This comparative benefit that we are delivering for our dealers in terms of shorter stock-turn does not surprise me at all. Smart Search takes car shoppers quickly from ‘want’ to ‘found’ and accelerates in-market car buyers to the forecourts of smart dealers partnering with Motors.co.uk. “The considerable growth in our network, with three new partners added in the past two months, is guaranteeing that our dealers’ cars are found no matter where the consumer heads online.” The data also shows a consistent performance across all model ranges and price bands. The fastest selling body style of MPV came in at 45 days to sell on average, while the slowest selling body style, Coupe, still came in under the Autotrader.co.uk whole inventory average of 55 days, at only 52 days to sell.   AV_DAYS_IN_STOCK_LIFETIME_CHARTS The Motors.co.uk Network also delivers a strong performance across all price bands, with the range of days to sell for cars in bands up to £30,000 flexing no more than four days from the 48 day average and cars over £40,000 still landing in a reasonable 54 days, demonstrating the strength of Motors.co.uk in the premium sector. Coulthurst added: “As a dealer, I would not have been happy with my cars on average taking 55 days to sell. Ideally, I would like us to be performing at under 45 days for our dealers and with products, strong TV spend and new network partnerships in the pipeline, I am sure that we can achieve this before the end of the year. “Everybody here at Motors.co.uk has, as their priority, the ambition to continue to help our dealers sell more cars, more quickly for maximum profitability. I am incredibly proud that we are able to evidence the fruits of their hard work this at this mid-year stage.”  

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Two more steps forward for Motors.co.uk

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07 23, 2015 | Posted in General | 0 comments

Innovation-led car search network, Motors.co.uk, has extended its network again. Just months after launching its high profile partnership with Confused.com, which has seen the growing car classifieds site power the search function for the money saving website’s portal at Carfused.com, Motors.co.uk has now joined with both the FirstCar and CAR Magazine websites.

Motors Network July 15

Motors.co.uk started working with FirstCar and CAR Magazine in May 2015. A key reason for Motors.co.uk working with FirstCar is to provide young drivers with a choice of cars within insurance groups 1-7 to suit their new driver status. The primary benefit for Motors.co.uk’s dealer customers is the increased exposure to new drivers and first time car buyers (and their parents), potentially creating a loyal customer for years to come. CAR Magazine’s website is the third most visited automotive recreation site in the UK* and is an ideal host for Motors.co.uk’s search tool which allows car lovers to choose the exact specification that suits their needs. The search integration is one of a series of innovations designed to increase visibility for Motors.co.uk dealers, boost overall stock volumes and create new ways for advertisers to target car buying audiences. Andy Coulthurst, managing director of Motors.co.uk, comments: “These exclusive new partnerships are a fantastic added benefit for our dealers, we are massively excited to once again invest for the benefit of our dealers. The new partnerships coincide with a record level across the Motors.co.uk Network and our strong TV spend across Q3, our existing dealers will benefit from this increased exposure at zero additional cost” Charlie Calton-Watson, Digital Director for Bauer Specialist, said: “It’s a fantastic development to be able to offer the dedicated readers of our site the ability to purchase the vehicles they’ve been reading about. The search platform provides a far smarter way to search and is perfect for motoring fans who want to get their news, reviews and shop all in the same place.” James Evans, publisher at FirstCar, added: “We are pleased to announce the new car sales search function in association with Motors.co.uk. We think our readers will massively benefit from the new search tool – pairing new car buyers with the ideal car to match their needs. This includes targeting insurance groups to the buyers’ needs to ensure both the sale price and ongoing costs are affordable.” FirstCar and CAR Magazine join Motors.co.uk’s existing network which includes: Confused.com, Sun Motors, Sunday Times Driving, Parkers, HonestJohn, Carsite Network, Autovillage, Desperate Seller, Drive24, Carvillage and more than 300 regional newspapers and classified sites. *Hitwise, December 2014

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